KoMarketing Associates

SEPTEMBER 29, 2021

As one of the most cost-effective and flexible ways to engage customers and prospects, social media flew to the top of the list of B2B marketing initiatives as a result.”. But with old-school channels shrinking due to pandemic closures, connecting with customers and prospects on social media has become more of a priority than ever.”.

Social Media 272

Social Media Advertising Channels Allocation Social Marketing 272

KoMarketing Associates

JUNE 22, 2023

As younger customers and prospects spend more time on social media platforms, new research suggests that social search is growing in importance to marketers who are focused on optimization.

Social Media 243

Social Media Search Marketing Social Marketing Media 243

KoMarketing Associates

SEPTEMBER 3, 2020

This is a 3% increase from 2019, and a 14% increase from 2018, suggesting that more prospects and customers are watching the video content that marketers are uploading to the social media platform. There has also been a rise in the percentage of Instagram users interacting with video content across the platform as well. Last year, 52% of Inc.

Social Media 284

Social Media Advertising Benchmark Custom Publishing Statistics 284

KoMarketing Associates

MAY 17, 2023

Additionally, they have a more robust view of their customers and prospects. As marketers continue to leverage data and analytics to reach their key objectives, new research suggests that those who are exceeding their goals trust in the accuracy of this information.

Marketing Report 240

Marketing Report Advertising Agencies Comparison Analytics 240

KoMarketing Associates

JULY 21, 2020

As B2B marketers turn to social media to reach out to customers and prospects, new research suggests that Facebook still reigns supreme as a go-to channel. LinkedIn (81%), Instagram (71%) and Twitter (59%) were also some of the top platforms utilized by B2B marketers.

Social Media 293

Social Media Marketing Report Facebook Social Marketing 293

KoMarketing Associates

AUGUST 27, 2020

As marketers look to bounce back from the impact of COVID-19, new research suggests that they will be turning to both existing customers and new prospects to achieve their strategic goals. Approximately 72% also said that it will be “extremely important” to connect with new customers and prospects over the same time period.

Customer Surveys 285

Customer Surveys Advertising Agencies Planning Paid Search Agency 285

KoMarketing Associates

SEPTEMBER 8, 2022

As marketers look for new ways to connect with their customers and prospects, new research indicates that social media marketing has grown in importance as a marketing channel. HubSpot recently published its “State of Inbound Marketing Trends” report, and statistics suggest that social media (44%) has become the top marketing channel in 2022.

Social Media 285

Social Media Advertising Channels Social Marketing Media 285

KoMarketing Associates

JUNE 1, 2023

As B2B marketers look for new ways to resonate with their customers and prospects, new research suggests that they may find success by focusing on providing positive experiences.

Marketing Report 218

Marketing Report B2B Marketing Service B2B 218

KoMarketing Associates

JUNE 2, 2022

Many people place their trust in LinkedIn, considering it a safe and secure social outlet to pursue connections with both peers and prospects,” wrote the authors behind the report. However, LinkedIn remains the top platform among B2B marketers, with 85% citing it as their most-used social media channel.

Social Media 265

Social Media Peer-to-peer Social Marketing Media 265

KoMarketing Associates

DECEMBER 14, 2022

Many marketers have begun using social media as a means to connect to customers and prospects, but new research indicates that not everyone is extremely confident in the return-on-investment (ROI) of this channel.

Social Media 240

Social Media ROI Social Marketing Media 240

KoMarketing Associates

FEBRUARY 9, 2022

Missing a high-value prospect results in missed revenue, while targeting an account that’s unlikely to make a purchase is a complete waste of resources. Overcoming Account-Based Marketing Obstacles.

Account Based Marketing 281

Account Based Marketing ABM Marketing Report B2B Marketing 281

KoMarketing Associates

MAY 24, 2022

Building meaningful relationships with prospects to convert them into leads starts with delivering personalized experiences that build trust and drive engagement,” wrote the authors of the report. Furthermore, 93% of B2B buyers say that video is important to them when it comes to building trust in a brand.

B2B Marketing 252

B2B Marketing Video Marketing B2B Advertising Agencies 252

KoMarketing Associates

AUGUST 9, 2022

It’s becoming more important than ever before for marketers to connect with customers and prospects across multiple channels. However, new research indicates that many are failing to achieve the objectives associated with utilizing existing multi-channel strategies.

Multi-Channel 236

Multi-Channel Allocation Marketing Report Advertising Channels 236

KoMarketing Associates

JULY 20, 2021

Lead nurturing is a critical part of marketers’ strategies, and new research indicates that email is continuing to help them in their efforts to attract customers and prospects.

Lead Nurturing 295

Lead Nurturing Allocation Email Marketing Banner Ads 295

KoMarketing Associates

APRIL 6, 2022

As B2B marketers look to improve upon the way they connect with customers and prospects, new research suggests that personalization is critical to delivering a positive experience.

Marketing Report 255

Marketing Report Organization Personalization Demand Generation 255

KoMarketing Associates

JANUARY 19, 2022

From housing our database, nurture flows, and automation rules, marketing automation truly owns the story behind a prospect. Too many times this function gets overlooked, but their role has never been more important. Jeff Aldorisio, Director of Digital Marketing at BlueVoyant. MarTech Tools That Drive Intent Data.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

JUNE 7, 2022

Many people place their trust in LinkedIn, considering it a safe and secure social outlet to pursue connections with both peers and prospects,” wrote the authors behind the report. Facebook (71%) and Twitter (61%) are also leveraged by B2B marketers.

Social Media 251

Social Media Facebook Peer-to-peer B2B Marketing 251

KoMarketing Associates

AUGUST 3, 2022

As the B2B buyer journey continues to evolve, new research is shedding light on the importance of content for marketers looking to meet the demands of customers and prospects.

Relevance 232

Relevance Marketing Report B2B Marketing Content Marketing 232

KoMarketing Associates

AUGUST 18, 2021

As B2B marketers look to fine-tune the way they reach out to customers and prospects, new research suggests that B2B buyers are taking more time to think about potential purchases.

Buying Cycle 291

Buying Cycle Customer Surveys B2B Marketing Buy 291

KoMarketing Associates

JULY 13, 2021

Retargeting gives marketers the chance to reconnect with customers and prospects while boosting their revenue. However, many are still struggling to reap the benefits.

Marketing & Strategy 296

Marketing & Strategy Marketing Strategy CMO Acquisitions 296

KoMarketing Associates

JULY 6, 2020

However, new research shows that eBooks may be the key to reeling in new prospects and customers. Although eBooks may be a critical form of B2B marketing content, previous research suggests that customers and prospects are still engaging with a wide array of assets across the board.

Marketing Report 156

Marketing Report B2B Marketing Content Marketing B2B 156

KoMarketing Associates

JULY 27, 2021

B2B marketers use a wide range of social media platforms these days to reach out to their prospects and customers. Now, new research indicates that the one they use most often also tops the list of most important platforms among social media marketers.

Social Networks 295

Social Networks Network Marketing Facebook B2B Marketing 295

KoMarketing Associates

SEPTEMBER 28, 2022

About 16% of respondents stated that social has been their top website traffic source as well, highlighting how frequently customers and prospects are using these platforms. Additionally, most marketers said it has been their most effective channel for acquiring new customers as of late.

Advertising Agencies 209

Advertising Agencies Custom Publishing Social Media Inbound Marketing 209

KoMarketing Associates

FEBRUARY 16, 2022

But with old-school channels shrinking due to pandemic closures, connecting with customers and prospects on social media has become more of a priority than ever.”. “Email marketing has always been the bright center of the universe for B2B,” stated the authors of the report.

Social Media 273

Social Media ROI Social Marketing Media 273

KoMarketing Associates

JUNE 23, 2022

Now, new research indicates that marketers are prepared to start investing in these areas to connect with customers and prospects. Virtual reality (VR), augmented reality (AR), extended reality (XR), and the metaverse continue to create buzz within the marketing industry.

Marketing Report 246

Marketing Report Buzz Marketing & Strategy Statistics 246

KoMarketing Associates

JUNE 22, 2021

Marketers have a wide array of data at their fingertips, but new research suggests that many of them are still struggling to deliver relevant content to their customers and prospects. This is compared to 47% of high-performing B2B marketers who said the same.

Relevance 169

Relevance Content Marketing & Strategy B2B Sales 169

KoMarketing Associates

JUNE 2, 2021

As B2B marketers look for more ways to get their content into the hands of customers and prospects, new research suggests that they may want to focus their efforts on amplification. Converge recently published the “Content Amplification Report” to determine how B2B marketers are ensuring that their content reaches their target audience.

Spending 286

Spending B2B Marketing B2B Content 286

KoMarketing Associates

MARCH 31, 2021

As marketers look to improve their ROI on social media, new research suggests that they may want to stay away from Twitter and Facebook, which appear to be falling out of favor among prospects and customers.

Social Media 296

Social Media Marketing Report Social Marketing Media 296

KoMarketing Associates

MAY 4, 2022

As B2B marketers look for more impactful ways to resonate with their customers and prospects, new research indicates that content may be the key to making a lasting impression.

Marketing Report 246

Marketing Report Purchase B2B Marketing B2B 246

KoMarketing Associates

APRIL 1, 2020

Here are several ways and ideas organizations can start building trust right now with prospective buyers and their existing customers. This type of content provides a signal of trust for both prospective buyers and search engines. Testimonials are another signal of trust to prospective buyers when reviewing vendor website collateral.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

MAY 5, 2021

Although marketers continue to leverage social media to connect with their customers and prospects, previous research indicates that they are still struggling to analyze this channel and determine how it is contributing to sales revenue. Ongoing Social Media Marketing Challenges.

Marketing Report 282

Marketing Report Email Marketing Banner Ads SMS 282

KoMarketing Associates

FEBRUARY 16, 2021

When it comes to utilizing LBM as a tactic, previous research shows that data and analytics play a critical role in targeting prospects and customers. Leveraging Location-Based Data for Marketing.

Marketing & Strategy 290

Marketing & Strategy Marketing Budget Paid Search Agency Statistics 290

KoMarketing Associates

NOVEMBER 4, 2020

Social Media Examiner conducted its “2020 Social Media Marketing Industry Report,” and data showed that 91% of B2B marketers now use Facebook to link with customers and prospects. This may explain why more B2B marketers, in particular, are turning to platforms, such as Facebook.

Allocation 296

Allocation Marketing & Strategy Marketing Strategy Social Media 296

KoMarketing Associates

MARCH 10, 2021

Just 36% of average B2B marketers claim that marketing, sales and service teams perform well together to provide sellers with real-time data intelligence on prospect activity. This was compared to 47% of the top-performing B2B marketers who said the same, suggesting that many are still falling short.

Resources 269

Resources B2B Marketing B2B B2B Sales 269

KoMarketing Associates

JULY 1, 2021

Fifty-one percent are offering personalized/dynamic content, while 40 percent are focused on prospect/customer re-engagement. To overcome these barriers and optimize marketing automation, most marketers (53 percent) are having the most success with customer experience mapping. Marketing Priorities and Content Personalization.

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

KoMarketing Associates

APRIL 21, 2022

With marketers focused on content creation , previous research has suggested that many of them have been producing more to meet the demands of customers and prospects. The Surge in Marketing Content Creation.

Personalization 218

Personalization B2B Content B2B Marketing 218

KoMarketing Associates

APRIL 10, 2020

Factors to pay even more attention to in form submissions: Applicable titles or the relationship between titles and target audiences of ideal prospects. Timelines of a prospect to an interest in sales engagement. Applicable industries. Final Thoughts. When everything is going well performance measurement is easy.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253