prospect 
Hive9
NOVEMBER 18, 2016
In a lot of cases, it’s the touch point that launches prospects from the general lead pool into the category of sales qualified leads or even to the point of purchase. Webinars are widely regarded as one of the best tools for conversion that marketers have, and for good reason.
Hive9
NOVEMBER 3, 2016
Getting the right message in front of a prospect at the moment it will make the most impact is the goal of every marketer. We now have the technology to get closer to that than we ever have before, but few marketing organizations have gone beyond high-level segmentation.
Hive9
AUGUST 23, 2016
But if a prospect stops there, then your marketing isn’t truly doing its job. When an act of marketing draws attention to your business, that feels like a win.
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