Anything Goes Marketing

SEPTEMBER 8, 2008

For many companies, newsletters are key to either keeping customers, creating repeat customers or nurturing prospects who are interested in your products but not yet ready to buy. They succeeded with this ad. Who are you Writing Your Newsletters for?

Newsletter 100

Newsletter Paid Search Agency Co-Registration Lead Nurturing 100

Anything Goes Marketing

JUNE 29, 2009

Yes this method requires additional effort and yes it does mean that your data needs to be in order for it to work but it’s a proven method that brings your company closer to your prospects and customers. When sales reps call into prospects and they're not seen as strangers, there is a higher chance that they can make traction.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

SEPTEMBER 20, 2008

It can consist of a sales or call center rep calling a prospect over a period of time or a series of emails sent by marketing. A simple program may consist of 2-3 emails sent within a specific time period with key messages that should educate prospects and make it easy for them to reach out to your company.

Lead Nurturing 100

Lead Nurturing ROI Sales Qualified Leads Leads 100

Anything Goes Marketing

OCTOBER 3, 2006

The main purpose of paid search is to get the basic info and to get opt-in so that you can market to them in the future and find out if your company and the prospect are a good fit. As Chris says, don't use this as an "opportunity to propose marriage to prospective customers". Start small and build your way up.

Paid Search Agency 100

Paid Search Agency Lead Generation Generation Leads 100

Anything Goes Marketing

SEPTEMBER 13, 2009

I know that you're thinking this is not easy to do and I agree with you but today’s marketing automation systems track all of the “ digital body language ” associated to a customer or prospect and display this data in ROI reports. In fact email marketing should no longer be looked at in isolation.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Anything Goes Marketing

JULY 27, 2006

While knowing what products and services you offer is important, it's even more significant that customers and prospects know what the business challenge is that is affecting them that would cause them to consider your company. However, this is perhaps what male teenagers (their target audience) want to see. The difference? There are many.

Newsletter 100

Newsletter Lead Nurturing Leads Lead 100

Anything Goes Marketing

APRIL 7, 2010

The marketer needs to make educational materials that will guide the prospect along the buyer’s journey as they progress through the evaluation stages to the eventual product purchase. In today’s B2B purchase process, the marketer is no longer in charge. Therefore, marketing organizations can no longer use this statement as a crutch.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

AUGUST 26, 2006

Here are some examples: If you're doing a new product launch email, you may want to at least break out your prospects vs. your existing customers. In addition, if you're looking at targeting some new key prospects, try experimenting with your lists as suggested above.

Email Marketing 100

Email Marketing Tips Newsletter Blogger 100

Anything Goes Marketing

NOVEMBER 19, 2006

Your sales team should always thank prospect for their time in a follow up email to a prospect meeting. If someone buys your product or downloads some information from your website, send them a thank you to show that you value them as a customer or a potential customer. You can take this concept further.

Blogger 100

Blogger Tagging Email Marketing Marketing Prospects 100

Anything Goes Marketing

MARCH 16, 2008

Before you know it, you'll have a bunch of unsubscribes and when you really do have relevant information, you'll miss out some key prospects/customers as they've already opt-ed out. They expect to receive relevant and timely information that they have subscribed to.

Press 100

Press Ad Frequency Opt-out Opt-in 100

Anything Goes Marketing

MAY 12, 2007

Think about it, a prospective buyer is evaluating your product and wants to read more about you. This item didn't even crack the top 5 for vendors! What does this mean? It means that you should experiment with putting this information into a PDF and placing a form in front of it.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Anything Goes Marketing

NOVEMBER 19, 2006

Andrath stresses that you really need to arm sales with the materials they need to follow up with the prospect. You should know which email was sent to the prospect, when and by whom. They may have inside information that could help the lead along in the sales process. It also ensures greater buy in from sales. This is sooo true.

CRM 100

CRM B2B Sales Sales Qualified Leads Touchpoints 100

Anything Goes Marketing

MAY 26, 2007

There is no question that newsletters are a great way of keeping your company top of mind to your customers and prospects and increasing brand awareness as well the perception that your organization is the industry expert. Better insight into your customers and prospects : Positive, negative or indifferent most comments are important.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

OCTOBER 1, 2006

By lead generation I mean very simply: "generating new prospects that will buy your products or services". If potential prospects leave you comments or provide feedback on your blog, don't just respond by saying "Thanks for your comment!" How can you use your blogs for this purpose? How do you engage your blog visitors?

Lead Generation 100

Lead Generation Generation Tools Leads 100

Anything Goes Marketing

JULY 18, 2007

Then there were the transition years in the early part of the decade when some of your customers and/or prospects still had the option to read your materials offline so you provided this option. You can also include a cover letter and additional offers to continue the conversation and move the prospect further along the sales funnel.

Online Marketing 100

Online Marketing Lead Qualification Top of Funnel Paper 100

Anything Goes Marketing

AUGUST 3, 2009

If you’re looking to make your company seem more real to prospects and customers, Twitter is perfect for this. Doing this in real time helps employees, customers and prospects feel like they are right there with you. It also includes links to prominent Eloqua Tweeps that will help build your Twitter brand. It’s that easy.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Anything Goes Marketing

MAY 3, 2006

If you're into sending out email and you're a B2B company, you need to at least read the article to undertand how you can get greater visibility into what your prospects are thinking. I need to give a shout out to Karen Gedney who has a very good article on success in the B2B marketing area.

B2B 100

B2B Tagging B2B Marketing Marketing Prospects 100

Anything Goes Marketing

DECEMBER 3, 2006

Think of it as starting a conversation with your customers or prospects. Prospects and clients also get some insight into the quality and expertise of the people that are working at your company. If you allow comments (which you bloody well should) then your listeners can respond and continue the conversation you started.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

APRIL 17, 2006

In push/pull marketing you are either sending out information to your customers/prospects or allowing them to choose the information that they want to receive (this may also be wrong so feel free to correct me). In the interest of keeping my job :), let me qualify my last post.

RSS 100

RSS Opt-out Opt-in Sales Qualified Leads 100

Anything Goes Marketing

NOVEMBER 20, 2006

You should ensure that your email provider has taken all of the necessary precautions to ensure that the email you send to your customers and prospects follows the authentication best practices. It's designed to block fraudulent e-mail that forges its identity or hijacks someone else's server or IP address to send e-mail.

Deliverability 100

Deliverability Tips Tagging Email Marketing 100

Anything Goes Marketing

APRIL 20, 2006

Have enough work writing one email to your customers or prospects? customer vs. prospect), dynamic content in emails is taking persoanlziation up a notch. Try having to write muliple messages for one email campaign!! Welcome to the world of dynamic email content.

Personalization 100

Personalization Psychographics Clickthrough Generation 100

Anything Goes Marketing

AUGUST 7, 2007

Allow your customers/prospects to set their own expectations for marketing messages. Think about the tips above and how your company can bring potential customers and prospects to the front of your line, and how to get them there as fast as possible. Don't blast your entire database and expect magic to happen in terms of conversion.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Anything Goes Marketing

FEBRUARY 6, 2008

Raise your hand if you answer yes to all of the following questions: My company has a website We have great resources on our website Some of these resources help our customers and prospects learn more about what we do and affect the buying process It's difficult to find these resources on our site Your hand raised?

Resources 100

Resources Google Web 2.0 Adsense 100

Anything Goes Marketing

FEBRUARY 18, 2009

In the lead management process, you need to define a process where leads get handed back to marketing in situations where prospects just aren't ready to buy. The sales team needs a way to label a lead to be sent back to the marketing team for further nurturing until the prospect is ready to engage again with the sales team.

Lead Management 100

Lead Management Lead Scoring Lead Ranking Work Management 100

Anything Goes Marketing

OCTOBER 13, 2008

The conversion goal is for prospective clients to call or complete the short contact form. The pay-per-click categories/keywords are for: marketing agency, advertising, copywriting, design, branding, etc. Lead results so far have been pretty good, but conversions are terrible (we have not used any of these landing page designs yet).

Landing Pages 100

Landing Pages Case Study Case Studies Studies 100

Anything Goes Marketing

SEPTEMBER 16, 2007

Market to your prospects. They are helpful as they provide useful information. For example, I have a weather application right on my desktop so I easily know the weather for the week. Are you trying to demonstrate leadership in your industry? Building your brand? Trying to drive people to your website?

Web 2.0 100

Web 2.0 Wikipedia Social Networks Tagging 100

Anything Goes Marketing

AUGUST 24, 2006

Whether you have some products on e-Bay , your own e-commerce site or a B2B business with real sales people, it's much easier to sell when your prospect says "where do I sign" or clicks the checkout button. Easy question - when they're ready to buy them!! I read a few articles that have clearly demonstrated this concept for B2B purchases.

Buy 100

Buy Personalization Sales Qualified Leads Case Study 100

Anything Goes Marketing

OCTOBER 23, 2006

Your newsletters should not only be used as awareness tools to keep current customers informed as well as nurture potential prospects. Newsletters are full of search friendly keywords that people search for on a daily basis. Your newsletters should contain your targeted keywords that support your overall SEO goals.

Newsletter 100

Newsletter Lead Generation Tagging Lead Nurturing 100

Anything Goes Marketing

JANUARY 27, 2008

Thanks Stefan Pollard over at ClickZ for mentioning that tip If your marketing database and your CRM data are synched, you may even be able to find out which words are used by customers vs. prospects and further segmenting the search terms to use for various campaigns.

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

OCTOBER 2, 2006

Here is my top 10 list on the fly of some of the positives of corporate blogging: It gives a CEO something to do when they're stuck in an airport It gives your customers' and prospects' CEOs something to read when they're stuck in an airport. I recommend making comments about people's moms - that really breaks the ice.

Positioning 100

Positioning RSS Adwords Opt-out 100

Anything Goes Marketing

MAY 1, 2007

While this is improving, it's evident that most companies only play lip service to the idea of really listening to their customers and prospects and providing the ability to join the conversation. This is evident in the above chart that demonstrates how little the concept of public blogs have been adopted by the Fortune 500.

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Anything Goes Marketing

FEBRUARY 27, 2007

If your a marketer, you know all about trying to increase the wallet share of your clients and prospects. For a brief moment, you have the recipients attention - you need to make the most of it. Why is the AutoPreview Important to Marketers?

Open Rate 100

Open Rate Tips Tagging Display 100

Anything Goes Marketing

MARCH 8, 2009

For example, our sales team can see my travel plans and perhaps pull me into a prospect meeting if I'm in that area. This is helpful as I can keep track of people I work with and clients and partners have a greater insight into my travel schedule.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Anything Goes Marketing

APRIL 5, 2009

It’s at times like this when you need a bounce in your step and powerful tools that will make it easy to keep you engaged with customers and prospects but allow you to leave work at a reasonable hour. While many may label this as “lead nurturing”, it goes well beyond lead nurturing.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

JANUARY 16, 2007

What can you do that will make your customers "cool" and will make your prospects want to feel the same way? Why not let prospects know who which of your customers are currently visiting your web site. In the B2B world this could mean taking your customers out for drinks but this may not be possible. This is something to think about.

Loyalty 100

Loyalty Traffic Web 2.0 Blogger 100

Anything Goes Marketing

OCTOBER 8, 2006

The other interesting item is that the free stereo wasn't the winner - it was the persistent marketing effort from all different angles that typically won the prospect over. Conclusion: Don't use a single marketing channel for a campaign - think integrated marketing and see better results.

Case Study 100

Case Study Case Studies B2B Marketing BtoB 100

Anything Goes Marketing

OCTOBER 12, 2006

While this is a great user experience that is customized on a 1 to 1 basis, it's still only one side of the conversation - the marketer telling the prospect about a new product or service. Therefore based on a person's behaviour and/or attributes (eg: industry or product interest) different content is served up.

Microsite 100

Microsite Web 2.0 Business Paid Search Agency 100