Remove prospect

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How Sales Can Build Better Digital Relationships with Prospects

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Now more than ever, trust is important in the buying process as prospects continue to carefully consider purchases. Between self-service information and quick calls between reps and prospects, inside sales helps you focus on the right leads without a long lead time. ? Faster time to qualify. Ease of scale.

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The Re-emergence (and Growing Importance) of Content Gating for GTM Programs

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And one of the best defenses of your differentiated ideas are for them to be available – in exchange for some structured prospect data – but otherwise protected from theft. Ability to protect your valuable content: Competitors and the broader marketplace should not be stealing your ideas. AI scraping is idea stealing.

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Translating Online Behavior into Meaningful Conversation (Part One)

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They’re risking the user experience by asking prospects for information that has already been given, and prospects feel the friction. Salespeople today spend, on average, one full workday per week researching their prospects. As prospects engage with marketing materials, their interactions are collected and stored.

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Capturing Your Buyers’ Most Meaningful Online Behavior

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They’re risking the user experience by asking prospects for information that has already been given, and prospects feel the friction. Salespeople today spend, on average, one full workday per week researching their prospects. As prospects engage with marketing materials, their interactions are collected and stored.

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Approaching AI + GTM Through a Strategic Lens — Powering Your Perpetual Growth Engine vs. Applying AI to Perpetuate “Random Acts”

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For many, the obvious contenders are content ideation and development for various marketing and sales use cases, as well as chat and sales enablement for prospect and customer conversations. When should someone call a prospect/customer? Intent is the ‘tell’ that accelerates commercial engagement with a prospect.

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Behind the Buzzwords: Customer Journey

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The beautiful path every prospect takes as they embark on a voyage from initial discovery to a happy client who will continue to use your services and sing your praises to everyone they know. Consider progressive profiling as the mechanism through which you can orchestrate a two-way conversation with your prospects. What does it mean?

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Behind the Buzzwords: Omnichannel

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Instead, you’ll likely just end up wasting a lot of money on a bunch of channels that aren’t relevant to your target audience, or serve up content in channels that don’t match whatever stage of the buying process your prospects are in. Start by asking yourself: Where are your prospects going to get their information, and why?