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Enhancing Trade Show Presence: Moving Beyond the Booth

Webbiquity

If your business relies on trade show participation to at least some degree, you obviously want to optimize the time, effort, and money you invest in the undertaking. Accomplishing this objective requires properly preparing and staffing your trade show booth. Guest post by Jessica Kane. Image Credit: JD Lasica.

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The Ideal Trade Show Checklist & Timeline

Navigate the Channel

It’s been a while since trade shows were the must-meet-and-see-events for B2B industries, but recently trade show event space and calendars are filling. Marketing departments and agencies are working to develop trade show themes and slogans, many of them highlighting being back together and pressing the restart button.

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Cybersecurity Trade Shows Not To Be Missed in 2018

Envy

The current line-up is still in the ‘call for papers’ stage, but proposals are reviewed by some of the best in the industry, including Kymberlee Price of Bugcrowd, and Chris Wysopal of Veracode. In true Defcon style, the speaker workshop has been renamed “Packet Hacking Village Talks” and the call for proposals is out now.

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Lead Gen: A proposed replacement for BANT

markempa

With this as a context, let me propose a replacement for BANT. How to Use Lead Scoring to Drive the Highest Return on Your Trade Show Investment. Before asking them questions, do some research on LinkedIn to see if it sounds like they are responsible for what you sell. Persona Qualification.

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Analyze your target’s buying process, for greater marketing efficiency

Biznology

When they are soliciting proposals, you want to submit a winning bid. When you are trying to become known to researchers, media relations and trade shows can be the most effective tools. When the prospect is reviewing proposals, you may decide that a webinar is a good method for educating them on your capabilities.

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What is the Expected ROI for Your Marketing Plan? And How to Do It

Vision Edge Marketing

For example, how many existing or prospective qualified attendees are expected to come to the trade show and/or webinar? Proposal to Closed Deal %. Opportunities Generated/Year X Lead to Proposal %. Number of Proposals X Average Close Rate. Average Order Value.

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Top Digital Marketing Mishaps and How to Solve Them

Navigate the Channel

We’ve compiled a list of marketing mishaps that are most likely to frustrate your customer—along with our proposed solutions: 1. While digital marketing continues to improve and empower the way businesses interact with their customers online, the process doesn’t come without its challenges.

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