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Old School Sales vs New: The Rise of the Modern Sales Model

Zoominfo

One early adopter of inside sales was Marc Benioff, CEO and founder at Salesforce.com. By Benioff ‘s own admission, Salesforce.com “grew their company for the first five or six years with a telesales [or inside sales] model.”

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Pega Customer Decision Hub Offers High-End Customer Journey Orchestration

Customer Experience Matrix

Indeed, some features the product had a decade ago are still cutting edge today – my favorite is simulation of proposed decision rules to assess their impact before deployment. It competes with the usual enterprise suspects: Adobe , Oracle , Salesforce.com , IBM , and SAS.

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Chicken Soup for the Quota: 6 Sales Books To Help You Close More Deals

Salesforce Marketing Cloud

Thiele said he recently won a large deal because he worked with a champion, even though that contact didn’t have direct responsibility or sign-off for the purchase. Because of this book, I tried turning away from my work instead of forcing my way in. Before reading this book, I would have ignored him and probably lost the sale.

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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. Marketo seems to be proposing to sell a basic set of applications and delivery systems and let clients supplement them with third party applications as needed.

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9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1

ANNUITAS

The best vendor event I ever attended was a Salesforce.com road show. The main attraction was five customers on stage who in their words were there to share “the good, the bad and the ugly of working with Salesforce.com”. Ultimately they came back, but they made Salesforce.com work for it. 2. More transparency.

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9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1

ANNUITAS

The best vendor event I ever attended was a Salesforce.com road show. The main attraction was five customers on stage who in their words were there to share “the good, the bad and the ugly of working with Salesforce.com”. Ultimately they came back, but they made Salesforce.com work for it. 2. More transparency.

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What Makes a Good Marketing Platform? Rules for Platformality

Customer Experience Matrix

The role of the platform is to manage a central customer database so that all the apps work from a common core of information. I’m guessing that vendors who have already spent time integrating with Salesforce.com and other established platforms have a very clear picture of what’s required to make a platform truly useful.

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