WebMarketCentral

JULY 6, 2009

What information should you include in a killer SEO proposal—and what language should you avoid? Preparing the Ultimate SEO Proposal by SEO Today An excellent follow-up to Peter's post above is this one from Eric Lander , in which he outlines how to draft an ideal SEO proposal that both educates and "sells" the client.

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

FEBRUARY 8, 2008

The Win."). The white paper also details some of the tools used throughout the lead nurturing process, such as automated email responders and customized landing pages.

Lead Nurturing 20

Lead Nurturing Paper B2B Thought Leadership Thought Leadership 20

WebMarketCentral

JUNE 1, 2009

If you need help evaluating your proposed site changes, try going down the free checklist we have posted called The B2B Website ROI Checklist.

Design 20

Design Marketing Websites Forrester B2B 20

WebMarketCentral

JUNE 24, 2006

The new report not only revisits the research findings presented in their earlier report -- how writing a successful business book positively impacts both business volume and fees -- but provides step-by-step instructions on how to publish and market your book.

RSS 20

RSS Business Marketing Proposals Generation 20

WebMarketCentral

DECEMBER 9, 2009

After noting that no "even 'somewhat' acceptable method for calculating marketing ROI" exists, Axel Schultze goes on to propose a formula for measuring the ROI of social media interactions. Another noteworthy post from SMT is Social Media ROI - a financially sound method.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

JUNE 4, 2007

Consumer privacy groups worry that " Google's proposed acquisition of DoubleClick will give one company access to more information about the Internet activities of consumers than any other company in the world." Think Tom Cruise in Minority Report.

Doubleclick 20

Doubleclick Privacy Paid Search Agency Advertising Agencies 20

WebMarketCentral

JUNE 7, 2005

In "How to Find, Evaluate & Hire an Adertising Agency" from agencyfinder.com, it's argued that companies should use an RFI (request for information) rather than an RFP (request for proposal), which is largely a matter of semantics; the important point is to gather specific information from each agency on your "intermediate" list to help you narrow (..)

Advertising Agencies 20

Advertising Agencies Paid Search Agency Ad Agencies RFI 20