ViewPoint

JULY 12, 2017

The sales representative said that he would set up the call with the SE and get the proposal to the prospect within the next five days. The proposal, he said, would cover the install time and requirements. As for the proposal and quote, let’s you and I finish this by 4 p.m. I couldn’t stand it. “I

Top of Funnel 149

Top of Funnel Forecasting Pricing Price 149

ViewPoint

MAY 12, 2015

The sales manager, Bob, said to me in a gleeful voice, full of enthusiasm and hope: “We’re winning one out of every ten of our proposals, and we’re ecstatic.” If I win one out of ten, I just have to propose enough business to keep the doors open and make a profit.”. But I asked him, “Why do you feel this way?”. How would you feel?”.

Marketing Proposals 120

Marketing Proposals Paid Search Agency Sales Qualified Leads Blogger 120

ViewPoint

DECEMBER 27, 2016

I propose that nurturing is the most underutilized marketing activity at a marketer’s disposal. Lead nurturing triples marketing's ROI, but only if done properly.

Top of Funnel 189

Top of Funnel B2B Sales Account Based Marketing B2B Thought Leadership 189

ViewPoint

JUNE 2, 2016

In fact, I propose that nurturing is the most underutilized marketing activity at a marketer’s disposal. Today we will discuss how lead nurturing can triple the return on most marketing campaigns: Nurturing is essential for successful lead generation—both inbound and outbound.

Lead Nurturing 120

Lead Nurturing Top of Funnel Sales Qualified Leads Lead Scoring 120

ViewPoint

MARCH 16, 2011

The percentage of leads that turn into proposals. The closing ratio of proposals. The ROI marketing manager knows: The quotas in dollars and units by sales channel (inside, direct outside, resellers, web sales). How many inquiries are needed. How many qualified leads are needed. The most likely sources of the most qualified leads.

Planning 120

Planning Marketing Proposals Sales Qualified Leads Budget Programs 120

ViewPoint

JUNE 20, 2013

They loved your proposal and acknowledged that your program was superior, so why? You go to your prospect’s office confident that you’re going to close the sale, but then they say the words, “I’m afraid I have bad news for you…we’ve decided to go with your competitor.” Via Top Sales World.'

B2B Sales 120

B2B Sales PointClear B2B Opinions 120

ViewPoint

MAY 1, 2013

However, with embedded analytics you may see that the percentage of opportunities that move from the proposal stage to the negotiation stage is disproportionately low. With the proper stage-to-stage analytics you may determine that alternative marketing messaging can increase your conversion rates.

Efficiency 120

Efficiency Analytics Work Management Marketing Management 120