Paul Gillin

NOVEMBER 23, 2010

He casts the proposal in interesting historical context. MBlast is coming out with a new way to assess the influence of online editorialists. They believe influence is about more than numbers and I think they have a point. CEO Gary Lee hints at what they’re thinking here.

Tagging 50

Tagging 50

Paul Gillin

DECEMBER 27, 2010

About a year ago, Social Media Group published a comprehensive and intelligent template for creating requests for proposal (RFPs) for social marketing campaigns. One of the social marketing practitioners I most admire is Maggie Fox, whose Social Media Group was a pioneer in creating new-media campaigns long before it was fashionable.

RFP 50

RFP Social Media Media Marketing Proposals 50

Paul Gillin

OCTOBER 7, 2010

If someone were to cold-call me to follow up on a stray comment I made on Twitter, I would be as likely to hang up as to ask for a proposal. I don’t know about you, but I find that whole idea a little unsettling.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

DECEMBER 1, 2010

Johnson proposed an idea he called “Web redundancy:” Every digital content asset should have a corresponding linkable version. Johnson proposed an idea he called “Web redundancy:” Every digital content asset should have a corresponding linkable version.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

MAY 27, 2010

Spiceworks builds the community into every facet of its operations, even asking members to vote on proposed new features. Members have posted more than 15,000 product reviews and created hundreds of discussion groups. Their technical questions are now routinely answered within minutes. The Spiceworks community spreads beyond the website.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

JUNE 26, 2013

There have been many proposals to limit the length of games. I still remember watching Jerry Koosman pitch a complete game in the final match of the 1969 World Series. Complete games are almost an oddity today. Here’s a good roundup published last year. In my view: Major League Baseball needs a pitch clock.

Allocation 50

Allocation Wikipedia Lead Scoring Lead Ranking 50

Paul Gillin

APRIL 13, 2011

We’ll look first at tactics the can work for any event, then I’ll propose a few ideas for large conferences covering multiple days and many speakers. I’m sure I haven’t covered all the possibilities, so please contribute your ideas as comments. Events of all sizes. Set up a unique landing page for each event.

Social Media 50

Social Media Promotion Media Landing Pages 50