proposal 
Marketing Interactions
OCTOBER 8, 2020
Rather than simply sending content sales can propose questions, add commentary, or help frame it up in the context of the buyer’s situation.” . Mathew Sweezey , Director of Marketing Strategy for Salesforce, suggests: “They need to bring their buyers into those conversations, not just send them content.
Marketing Interactions
JANUARY 3, 2022
I propose that the way you’d premise and focus the content is different and should be to increase relevance and answer the different questions that each scenario raises. In contrast, a new buyer may be looking to solve the problem or gain the capability that one module gives them. How is it different if used as a standalone?
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