Industrial Marketing Today

SEPTEMBER 15, 2014

The more I probe, the clearer it becomes what they really want are more requests for quotes or proposals. I have yet to come across a manufacturer, a distributor or an engineering firm that didn’t ask for more leads. No surprise there! This is understandable since the sales pipeline needs to be full and active at [.]

Sales Qualified Leads 60

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Paid Search Agency 60

Industrial Marketing Today

MARCH 23, 2012

Ask for web design proposals that detail full scope of work, delivery milestones and total cost of the project. After going through these steps, you will be in a much better position to evaluate different web design proposals. Being coy and saying, “we don’t know” is an exercise in futility for both parties.

Marketing Websites 60

Marketing Websites Marketing Budget Creation Budget Programs Marketing Proposals 60

Industrial Marketing Today

JUNE 1, 2011

Architects and developers are addressing these community concerns by putting QR codes on their signage at the proposed construction site. Addressing community concerns: New commercial construction projects usually face some amount of backlash from the community, especially in historical neighborhoods.

Marketing Proposals 60

Marketing Proposals Comparison Mobile Marketing Communities 60

Industrial Marketing Today

SEPTEMBER 2, 2012

Somehow, they assume the web designer will take care of content creation and the cost is included in their proposal for designing the site. I am amazed how often I find that creating content is an afterthought for people who are considering an industrial web design (more commonly a site redesign).

Design 60

Design Wikipedia Content Sales Qualified Leads 60

Industrial Marketing Today

MARCH 16, 2012

Manufacturers and industrial companies can adopt the same blogging strategy instead of reinventing the wheel each time they need to answer questions about their proposed solution and/or RFQ. BTW, did you realize that the above plan of action wouldn’t work unless I had a blog that is devoted to industrial marketing?

Lead Management 60

Lead Management Lead Ranking Lead Scoring Sales Qualified Leads 60

Industrial Marketing Today

JANUARY 14, 2011

He/she is inundated with business plans, presentations and proposals but only a chosen few get called back for more in-depth information. What does all this have to do with investing? Think about it, what would persuade an investor to invest in a company over its competition?

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Industrial Marketing Today

JULY 20, 2010

The students had four weeks to design proposals. A proposal for double-paned glass evolved into an idea to fill the space between panes with water. Mindful of Ohio’s curriculum requirements, the school’s teachers came up with a project for the fifth graders: figure out how to reduce the noise in the library.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60