Digital B2B Marketing

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Thought Leadership Marketing is an Oxymoron

Digital B2B Marketing

Here is the definition of thought leader provided by Wikipedia: “Thought leader is business jargon for an entity that is recognized for having innovative ideas.&#. Licensed analyst content to promote on its site and via advertising to capture leads. Here are examples of thought leadership marketing I have seen: Company 1.

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Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

Publications from mainstream (Mashable wrote “ get your Google+ brand page into as many influential people’s circles as possible “) to niche (HelloBloggerz.com wrote “ brands need to invest more time into promoting their Google Plus brand pages “) are misleading marketers. How much further can employees reach?

Google 100
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Top 3 Reasons Your Content Marketing Program Fails

Digital B2B Marketing

Creating the content, and even promoting it, isn’t enough. Quoting from Wikipedia “he was not widely recognised as a great composer until a revival of interest and performances of his music in the first half of the 19th century.” Your audience will magically appear and instantly become rabid fans of all your content.