The Point

JULY 12, 2013

Here, Silverpop includes top navigation (Facebook, Twitter, Website) and a footer with contact information, more links back to the main Website, and yet more social links. Presenting any opportunity to do otherwise is a distraction from the primary call to action, and almost guaranteed to lower response.

Webinar Metrics 100

Webinar Metrics Demand Generation Design Email Marketing 100

The Point

JUNE 27, 2012

Make that newsletter or blog the offer in your next campaign, and sell it just like you would any other informational offer like a white paper or Webinar – by promoting the value of the content, and by describing what the reader will learn/gain by becoming a subscriber. Promote social media connections.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

The Point

MARCH 3, 2010

white papers) tends to perform better than does promotional content (e.g. Buyers said they would be more likely to respond to promotional content (70%), much higher than was assumed by marketers (42%). And indeed, when it comes to outreach programs designed to generate net new prospects, more educational offer content (e.g.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Webcast 100

The Point

NOVEMBER 16, 2011

Are there multiple options to subscribe, via email, RSS, Twitter, and Facebook? promotional). I marvel at the sheer number of corporate blogs, some of them with a wealth of great content, that nonetheless make it virtually impossible to engage with that company. Calls to action need to appear in content.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

The Point

OCTOBER 14, 2010

Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. in order to track the effectiveness of different promotional vehicles. Consider allowing the reader to preview a content asset (for example, a white paper) before downloading the entire item.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

APRIL 21, 2010

build brand awareness and promote consideration of Navicure by pushing information of value to its CRM database of physicians, billing managers, and medical office administrators. convert that search traffic to measurable sales leads. Navicure turned to its demand generation agency, Spear Marketing Group , for help.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

The Point

JUNE 18, 2013

Good content that advances the sales process stays and gets promoted. For more information on the Knowledgetree solution, visit their Website or follow them on Twitter at @KnowledgeTree. We recommend closely measuring the ROI that comes from content’s role in the selling process. Then, apply “Survivor” rules. HS) Thanks Daniel!

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

The Point

OCTOBER 8, 2009

promote company’s approach to [company’s technology & product category]. For those companies just dipping their toes in the social media waters, my advice is to look at blogs, Twitter , Facebook et al not just as PR tools, but as a key part of their overall demand generation and lead management strategy. Reasonable enough, right?

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

The Point

DECEMBER 6, 2010

Plus, there’s an added benefit to this technique: if you title posts for search, they’ll perform well in Twitter for the same reason. The moral of the story is this: if you’re looking to increase traffic to your blog, yes: it starts with compelling content, but titling your posts with search in mind can make all the difference.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

The Point

FEBRUARY 4, 2013

This mirrors what our agency is seeing with the growing success of channels like Promoted Tweets. Is this because paid search is becoming ineffective as a lead generation vehicle, or is it (as I suspect) because so many companies attempt paid search without a full understanding of basic SEM best practices?

Advertising Benchmark 100

Advertising Benchmark Paid Search Agency Marketing Report Demand Generation Agencies 100

The Point

AUGUST 6, 2012

Several speakers at the conference (Marketo included) raved about results they’re generating from advertising on Twitter, specifically through Promoted Tweets. Surprising? Perhaps, but definitely worth investigating if it’s not part of your current demand gen mix. Infographics? So yesterday.

Marketo 100

Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100