B2B Marketing Traction

JUNE 22, 2011

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. It turns out YouTube is great for all phases of trade show promotion. At the show Facebook and Twitter provide good coverage in addition to YouTube.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

Schubert B2B

MAY 20, 2019

Whether this is your first time at a trade show or you’re an expo veteran, exhibiting can be a daunting task. Fortunately, with some planning, streamlined messaging and a clear goal you can make your next trade show a success. Promoting a new product? Trade shows require A LOT of planning. Plan Ahead.

Trade Show 48

Trade Show Buyer Personas B2B Display 48

Schubert B2B

MAY 20, 2019

Whether this is your first time at a trade show or you’re an expo veteran, exhibiting can be a daunting task. Fortunately, with some planning, streamlined messaging and a clear goal you can make your next trade show a success. Promoting a new product? Trade shows require A LOT of planning. Plan Ahead.

Trade Show 48

Trade Show Buyer Personas B2B Display 48

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Integrated B2B

NOVEMBER 18, 2013

With exhibits to design and logistics to plan, it’s easy to see why so many trade show marketers neglect social media. Budgetary concerns and tough sales targets make it easy to write off social media marketing as an ‘optional extra’ for a trade show. Social media and trade shows, however, can work together very well.

Trade Show 40

Trade Show Social Media Practices Media 40

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. The formula not only incorporates relevant content, user-generated content, and promotional content, it calls for a variation in the form.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Webbiquity

OCTOBER 10, 2017

It’s a great way to inform customers about new promotions and important updates that won’t get lost in a sea of “spammy email.” Trade Show Integration. Trade shows have been a staple of B2B marketing for a long time. Trade shows have been a staple of B2B marketing for a long time.

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing Strategy Marketing & Strategy 242

ClearVoice

FEBRUARY 7, 2022

As is true in past years, the company plans to create a “trailer” to promote the item. However, this year, the company is putting the storytelling in the hands of its consumers and has turned to Twitter to ask a series of questions to help the Taco Bell creative team know what kind of story customers want the brand to create.

Trends 131

Trends Campaigns Planning Trade Show 131

SendX

MARCH 18, 2021

When you set out to strategize an email marketing strategy , the first question that naturally comes to mind is: “what email addresses are going to receive my newsletters, promotional messages, and other communications”? What you can do, though, is send an email asking if they’d like to receive your promotional content.

Email Marketing 229

Email Marketing Planning Landing Pages Advertising Agencies 229

Webbiquity

NOVEMBER 9, 2021

Employees should know a shorthand version of your core message (what you do, who you do it for, and what sets your company or product apart) to use verbally in situations like business events and trade shows. Social Media Account Profiles (Especially LinkedIn). ” In other words, brevity is hard.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

MLT Creative

MAY 27, 2011

Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. Promote before, during and after the show. Expand our reach to non-attendees. Since this was for a B2B.

Trade Show 40

Trade Show B to B Advertising Agencies B2B 40

Webbiquity

MAY 4, 2021

Today, the platform helps brands and agencies run more successful influencer marketing campaigns, save them time and headaches finding the right influencers; managing the contacts; and reporting across Instagram, Tik Tok, YouTube, Facebook, Twitter, and Twitch. The Company. Year founded: 2016. Funding rounds: Bootstrapped.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Biznology

JULY 7, 2020

Many of the B2B trade shows, conferences and meetups already on your calendar are going virtual, so you have plenty of opportunities to still take an active role, for lead generation, and for deepening your relationship with current customers. Promote the programs through multi-channel communications.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Brandpoint

MAY 28, 2020

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. The fixed-cost tactics work to promote your high-quality, gated content through a closed network of industry-specific B2B websites.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

Webbiquity

OCTOBER 22, 2020

Leaving one-time competitors like Plaxo and Konnect in the dust, and capitalizing on Twitter’s missteps , LinkedIn has emerged as the top site for professional networking. Blogs can have other benefits such as improving SEO and as a regular source of content to promote on social media. Build a winning LinkedIn Profile.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Hinge Marketing

DECEMBER 16, 2020

Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. Like I mentioned before, face-to-face networking, conferences, and trade shows are sidelined right now, so techniques such as licensing existing research have to step up and fill the gaps.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Hubspot

JULY 28, 2014

Think about the last time you put together a booth for a trade show or conference. There''s one very inboundy, inexpensive trade show tactic that you missed: an Instagram presence. So if you''re curious about how to integrate Instagram into your other trade show activities, keep on reading. 5) Run a Contest.

Trade Show 28

Trade Show Landing Pages Tagging Social Networks 28

Webbiquity

FEBRUARY 10, 2010

Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don’t “get&# Twitter. Here are seven reasons every business needs to be on Twitter.

Twitter 100

Twitter Business Digg Thought Leadership 100

Onalytica B2B

MARCH 16, 2018

At the time, social media didn’t exist but as it came onto the scene I realised the potential of Twitter immediately. I’m mostly active online, but I do get the opportunity to speak at a lot of events around the world, especially at industry conferences and trade shows.

Marketing AI 0

Marketing AI Social Media Trade Show Conference 0

Webbiquity

SEPTEMBER 26, 2023

An Expanding Event Ecosystem The state’s affinity for conferences, trade shows, forums, festivals, meetings, and events of all types has spawned an active and expanding ecosystem of event-related vendors. Interestingly, their offerings are more complementary than competitive, addressing different needs and market segments.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

KoMarketing Associates

APRIL 27, 2017

Twitter Tailored Audiences. As a component of our B2B online marketing programs, we often use Twitter to research and interact with decision makers and key influencers, as well as share content with interested users. Early-bird registrations or discounts to events, webinars, or other industry specific trade shows.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

NOVEMBER 2, 2017

Trade shows and conferences are great ways for B2B businesses to not only combine live and digital marketing, but also to gather content from the target audience. Use a service like TypeForm or SurveyMonkey to create your survey and then promote it on your blog, social media, and opted-in email list. Industry Events.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

Binary Demand

JUNE 27, 2023

It typically involves strategies and techniques, such as targeted marketing campaigns, networking events, trade shows, content marketing, email marketing, and social media outreach to capture qualified accounts’ interest and contact information. Using customized emails to push content is another effective strategy.

Lead Generation 115

Lead Generation Sales Qualified Leads B2B Sales Ideal Customer Profiles 115

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. In addition, there are digital elements such as hotel blocks, event layout planning, event promotions, the registration process, event apps, and even your event theme, as well as creative design. There is no shortcut.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

KoMarketing Associates

OCTOBER 5, 2017

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. If live streaming on Facebook or Twitter (through Periscope), it gets automatically saved in the video library. And even though it says “tweet” in the name, don’t limit your live tweeting to just Twitter.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

SpotMe Blog

JULY 25, 2021

Best Practices for Promoting Your Hybrid Event. Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an event app. Trade shows. Best Practices for Promoting Your Hybrid Event.

Examples 111

Examples Enterprise Management Work Management Conference 111

EMagine B2B Blog

FEBRUARY 12, 2013

Twitter can be a great place to offer “customer service”-type responses to FAQs on even on the spot questions. Problem is: are there HIPAA violations in disclosing certain types of questions on Twitter? Social validation is also a big use of Twitter. Many journalists use Twitter.

Twitter 40

Twitter Landing Pages Trade Show FAQ 40

Webbiquity

OCTOBER 29, 2019

It can help you promote specific products or services, announce new launches, or showcase valuable content. That is, all of the recipients on list “A” (for example, all of the email addresses you collected at a recent trade show) receive message “A.” Email Automation. Social media integration.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Contently

OCTOBER 21, 2019

Group Nine Media posts social video from two of its sites, The Dodo and Now This, on Twitter, Facebook, and Instagram. What might seem like a globally trending topic may only just be “trending” on Twitter for a small bubble. Show up to community events, trade shows, and trainings ready to ask questions.

Paid Search Agency 103

Paid Search Agency Companies Media Planning 103

Lake One

MARCH 24, 2020

Instead of casting a wide net and working to qualify down to the best opportunity, you identify the accounts you want to work with and target outreach and promotion to reach and influence buyers. Outside of paid media for account-based marketing and promotion around tradeshows, retargeting is an absolute must. Activate retargeting.

Lead Generation 45

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 45

KoMarketing Associates

JUNE 13, 2017

In this post, I’ll walk through the steps we take with our clients (from start to finish) to create an infographic that they’ll be proud to promote. This way, when the infographic is promoted at a trade show or on social media, your audience will be exposed to your brand in a creative way. Recognize the Need.

Peer-to-peer 126

Peer-to-peer Paid Search Agency Budget Programs Marketing Analytics Tools 126

Conversica

JULY 31, 2019

New Partnership Promotes AI-driven Lead Engagement for Event Marketers and Sales Teams. With SummitSync’s conference and trade show intelligence paired with automated lead engagement through Conversica’s AI Assistants, brands will be able to drive higher quality sales meetings and convert more prospects to customers like never before.

Marketing AI 40

Marketing AI Advertising Agencies Marketing Management ROI 40

Marketing Insider Group

SEPTEMBER 17, 2013

Most executives think marketing is the same things as advertising or promotion. We are no longer the folks who blow up balloons at trade shows. And while advertising campaigns and trade shows will continue to be a big part of what we do. The campaign-only model is dead. appeared first on B2B Marketing Insider.

Content Marketing 100

Content Marketing Trade Show Content Mobile Advertising 100

KoMarketing Associates

DECEMBER 14, 2015

The amount of innovation, change and new offerings offered by Twitter, Facebook, Google and LinkedIn exploded in 2015 – many of which gave marketers like us, not just better access to social audiences, but hyper-targeted options.” That was the highlight of 2015 for us.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Hubspot

FEBRUARY 9, 2015

There are plenty of ways to use your Twitter cover image to promote your business. 2) Turn Your Twitter Image into a Quick Business Overview. Takeaway: Use your Twitter cover image to tell people exactly what they can expect from your business and from your tweets. That’ll be you on Twitter. 1) Build Instant Trust.

Twitter 28

Twitter Trade Show Outreach Social Media 28