Leadspace

JANUARY 4, 2017

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? The age of the influencer (Earned media) is upon us – we can’t advertise (Paid media) or promotional campaign (Owned media) our way there.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Customer Experience Matrix

JULY 17, 2009

On the other hand, unlike traditional demand generation systems, 5Buckets includes promotions to existing customers as well as sales prospects. Existing integrations are available for Salesforce.com, Exact Target , Avectra netForum (association membership), and RealPage (property management).

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

ViewPoint

OCTOBER 24, 2011

—noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter. Chatter essentially provides a private social network that promotes collaboration, connects people quickly and accelerates information sourcing and sharing.

Lead Generation 120

Lead Generation PointClear Sales Qualified Leads Generation 120

DiscoverOrg

AUGUST 14, 2018

Using Net Promoter Score (NPS) can be a great way to gauge customer happiness. Identify each milestone along the way from prospect to customer and build a playbook. So, maybe you’ve seen some strong ROI data from prospects who engaged with content about Data Visualization and Reporting. Who are your happiest customers?

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

DiscoverOrg

AUGUST 14, 2018

Using Net Promoter Score (NPS) can be a great way to gauge customer happiness. Identify each milestone along the way from prospect to customer and build a playbook. So, maybe you’ve seen some strong ROI data from prospects who engaged with content about Data Visualization and Reporting. Who are your happiest customers?

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

NuSpark Consulting

MAY 28, 2011

Your view of our company’s value proposition was different from what we were promoting! You guys only knew the basics of Salesforce.com. It’s much easier to have an engaging discussion with a prospect when you guys know what content those prospects downloaded and clicked on.

Email Marketing 100

Email Marketing Work Management Marketing Automation Services Lead Scoring 100

NuSpark Consulting

MAY 28, 2011

Your view of our company’s value proposition was different from what we were promoting! You guys only knew the basics of Salesforce.com. It’s much easier to have an engaging discussion with a prospect when you guys know what content those prospects downloaded and clicked on.

Email Marketing 100

Email Marketing Work Management Lead Scoring Lead Ranking 100

DemandBase

AUGUST 5, 2020

Recently, Megan Anderson Vasquez was promoted to Vice President of Customer Success at Demandbase. I focused on accounts like Salesforce.com, Adobe, and Microsoft, gleaning many insights from my experience of managing our customers and working directly with the Demandbase ABM Platform. ABM Behind the Scenes, a Chat with Megan Anderson.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Top of Funnel 52

SnapApp

AUGUST 10, 2015

Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more. So you’re always on the lookout for funnel-boosting new technologies at each layer in your marketing stack. That’s where interactive content comes in.

Interactive Marketing 48

Interactive Marketing Top of Funnel Paid Search Agency Marketing Analytics Tools 48

Customer Experience Matrix

APRIL 1, 2009

That is, they take business data from several including sources Hoovers, D&B , LexisNexis , AccuData , BusinessWatch Network , Jigsaw ) and merge it into one big contact list that people can use for outbound promotions or to enhance their own files. In any case, being free, it's really just a promotion for DemandBase.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

The Point

NOVEMBER 16, 2011

Navicure uses Marketo and Salesforce.com to track marketing ROI.). Remember: lead generation, in all its forms, relies on making it quick and easy for potential prospects to respond. promotional). Why then are so many companies failing miserably to generate measurable leads from social media?

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Customer Experience Matrix

SEPTEMBER 7, 2010

LeadPAC lets marketers order prospect lists based on segmentation criteria such as title, industry and company size. Again like AdWords, the system keeps sending promotions – in this case, emails – until the budget is reached. The prospects come through LeadPAC’s partnerships with major consumer and business list vendors.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Work Management Adwords 120

NuSpark Consulting

JULY 17, 2010

Your job is to advertise and promote your company towards those most likely to buy, and thus offer your sales people the leads most likely to close. Standard email programs are limited in identifying hot prospects. Most systems integrate well with SalesForce.com, but also others. Prospect visits our blog page: 5 points.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com. Search Marketing : an area of internet marketing that seeks to promote websites by increasing their visibility in search engine results.

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

LeadSloth

AUGUST 26, 2010

Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. It’s an easy way to promote your social initiatives and it’s simple to do. I asked myself: Does Marketing Automation Get Social?

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

JULY 12, 2010

But – just like any other SEO & Social Media tool – HubSpot will only deliver results if you put a fair amount of time into creating and promoting content: compelling content is what makes the HubSpot engine hum. You can use basic email marketing to stay in touch with your prospects or create some drip campaigns.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

Adobe Experience Cloud Blog

NOVEMBER 24, 2009

In social media, the gatekeepers are your peers, and the quality of your content and ideas determines what gets promoted. Really good content can be distributed widely – and when prospective buyers read your content they are also learning about your company and the problems you solve. Social media can encourage promoters.

Lead Scoring 48

Lead Scoring Lead Ranking Social Media B2B Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 12, 2011

Just because you have posted information about a virtual event on your website does not mean a wave of prospects will suddenly flood your registration page. Think of it this way: what would Dreamforce be like if Salesforce.com just threw one ad up on their site, and that was the last you heard of it until the Moscone Center opened its doors?

Co-Registration 48

Co-Registration Marketo Salesforce.com Webinar Metrics 48

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

A marketer may not be able to reach a prospect through e-mail or phone, but once a video gets into a customized feed that reflects the prospect’s exact personal interests, the video will stimulate action. How video engages prospects throughout the buying cycle. Top 10 online video promotion strategies.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? For example, when a prospect clicks on a specific link, a sales rep logs a call, or a lead score goes above a certain threshold, you can automatically send the right message at the right time. On the face of it, this is not a surprising question.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Engagio

DECEMBER 28, 2020

My predictions for ABM in 2021 … Marketers will redefine personalization by going beyond, and they’ll embrace guiding prospects and customers through their self-guided research with relevance. The need to adapt will continue to be a top priority in 2021 and marketers must invest in methods and revenue streams that promote agility.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

MLT Creative

AUGUST 1, 2011

This engine attracts prospects and customers who are searching for solutions, and converts them to leads that are nurtured for sales. Mount this inbound marketing engine under the hood of your website, and turbo-charge it with marketing automation and a CRM program such as Salesforce.com. The fuel for this engine is content.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

The ROI Guy

OCTOBER 13, 2010

Unlike traditional white papers, Alinean Interactive White Papers use profile information from a prospect to intelligently customize the collateral with more personalized, relevant and analytical content. Alinean Interactive White Papers help B2B marketers better attract and connect with today's overloaded, skeptical and frugal buyers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

markempa

JULY 7, 2006

Do the notes reflect what you hear when you call the prospect again? Are current lead criteria adequate for qualifying prospects? Are there upcoming events that should be promoted when calling? How many calls does it take to reach the prospect? What are the names of prospects who became customers?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

DiscoverOrg

APRIL 27, 2017

The Act applies to “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service” in this way: 1. If you are emailing more than a handful of prospects, you will likely need a marketing or sales automation tool to track these unsubscribes. Opt-out method.

CAN-SPAM 292

CAN-SPAM Deliverability Opt-out Opt-in 292

Hubspot

APRIL 30, 2010

Similar to a Facebook Fan Page, being a company follower on LinkedIn will get you specific status updates such as recent hires and promotions, new job opportunities and company profile updates. This beats out Salesforce.com with 86 followers and 4000+ employees. Another well-known company, Twitter, has 381 followers and 500+ employees.

Linkedin 28

Linkedin Paid Search Agency Companies Salesforce.com 28

Hubspot

SEPTEMBER 1, 2011

I’m here at the Dreamforce event in San Francisco to learn about some of the new tools and techniques Salesforce.com and other vendors are promoting to businesses like yours. He is an in-demand marketing speaker and is currently writing a book entitled Go Mobile with Jeanne Hopkins, the director of marketing for HubSpot.

Auto Responder 28

Auto Responder Email Marketing Practices Generation 28

Hubspot

MARCH 5, 2012

For example, at Salesforce.com's Dreamforce conference last year, HubSpot knew that we only had a few seconds to get people's attention. This will also give you an excuse to provide other content that can pertain closely to the individual prospect's industry/needs/problems. After all, the goal is to sell on site.

Trade Show 28

Trade Show Tactics Marketing Management Lead Scoring 28

Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. Synchronizing prospect and opportunity databases is key. The technology appears useful at both ends of this spectrum. Feel free to chime in if I did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

JULY 1, 2016

Here are some important details that distinguish YesPath: - focus on unknown prospects. This lets YesPath programs (which are rather unimaginatively called “programs”) determine which companies on the client’s target list are in active buying cycles, even before they have visited the company Web site or responded to an outbound promotion.

Account Based Marketing 120

Account Based Marketing ABM Work Management Marketing Management 120

Martech

APRIL 2, 2024

A unified profile that connects marketing and purchase data enables marketers to be smarter with their budgets by suppressing consumers that have already made a purchase, and redirecting those dollars toward prospective customers, or recommending new products to existing customers.

Budget Programs 98

Budget Programs Tools Ideal Customer Profiles Mobile Advertising 98

Customer Experience Matrix

JANUARY 24, 2015

The system offers advanced versions of the usual marketing automation functions: email, landing pages, Web forms and surveys, lead scoring, multi-step nurture flows, media hosting, and CRM integration with Salesforce.com , Microsoft Dynamics CRM , and Sugar CRM. Prospect data and machine learning are closely integrated.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

markempa

OCTOBER 31, 2016

Salesforce.com. Those sales development teams might follow up on inbound marketing leads or use outbound prospecting to set appointments or develop opportunities. A deep bench of talent to replace inside or field sales people who underperform, get promoted, or leave. Just to name a few. Improved sales productivity.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

SmartBug Media

APRIL 16, 2020

We don’t recommend using this field for our lead nurture setup due to the fact that most organizations use workflows for more than just lead nurturing, such as updating custom fields, sending internal notifications, SalesForce.com automation, and more.

Hubspot 100

Hubspot Lead Nurturing Lead Scoring Lead Ranking 100

The Point

JANUARY 30, 2018

When you’re an established company, say: Salesforce.com or Microsoft, how people feel about your company on an emotional level – based on the sum total of their interactions with that company — can have a significant impact on how and why they invest in your product. Branding Doesn’t Matter.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Demand Generation 168

Hubspot

AUGUST 8, 2012

Customer data: This includes data from your sales and marketing databases, like HubSpot and Salesforce.com -- just take a look at all the rich data you can see from integrating your marketing software and CRM ! In fact, according to eConsultancy research , 88% of companies say social graph personalization generates results.

Internet Marketing 28

Internet Marketing Work Management Marketing Management Paid Search Agency 28

SnapApp

NOVEMBER 2, 2015

All the analytics, lead scoring and nurture campaigns are for nothing if when a prospect comes to your content experience it sucks. If we can make SnapApp an amazing experience for our team and channel that into success for our customers, we can be the next Salesforce.com, the next Oracle, the next Adobe – and that’s our ambition.

Advertising Agencies 83

Advertising Agencies Salesforce.com Lead Scoring Lead Ranking 83