WriteSpark

NOVEMBER 14, 2012

design techniques to use in white papers and other promotional. On the Web, I read Jonathan Kantor's White Paper Pundit blog ; the Content Marketing Institute blog occasionally includes articles on writing and promoting white papers. This book presents a good overview of writing and. documents to attract and engage readers.

Paper 120

Paper SME Best Practices Case Study 120

WriteSpark

NOVEMBER 14, 2012

design techniques to use in white papers and other promotional. On the Web, I read Jonathan Kantor's White Paper Pundit blog ; the Content Marketing Institute blog occasionally includes articles on writing and promoting white papers. This book presents a good overview of writing and. documents to attract and engage readers.

Paper 120

Paper SME Best Practices Case Study 120

WriteSpark

MARCH 21, 2018

Limited understanding of restrictions and requirements for promotional text. SMEs probably don’t know how to write for search engine optimization (SEO), using the right keywords in appropriate ways to get good search rankings and attract more prospects to your content.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

MARCH 21, 2018

Limited understanding of restrictions and requirements for promotional text. SMEs probably don’t know how to write for search engine optimization (SEO), using the right keywords in appropriate ways to get good search rankings and attract more prospects to your content.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

JUNE 1, 2011

Check the good ideas for promoting content on pages 40 & 41 in " The B2B Content Marketing Workbook " from Velocity Partners, a UK marketing agency. Then, how do you keep all of these content promotion ideas from becoming another burden on your to-do list?

Advertising Agencies 120

Advertising Agencies Content Paper Paid Search Agency 120

WriteSpark

JUNE 1, 2011

Check the good ideas for promoting content on pages 40 & 41 in " The B2B Content Marketing Workbook " from Velocity Partners, a UK marketing agency. Then, how do you keep all of these content promotion ideas from becoming another burden on your to-do list?

Advertising Agencies 120

Advertising Agencies Content Paper Paid Search Agency 120

WriteSpark

FEBRUARY 1, 2011

A study conducted by the Content Marketing Institute about content marketing efforts in the computing and software industry presents interesting data on how technology marketers use different promotional techniques and their perceptions of the effectiveness for each. Has your company made this analysis?

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

FEBRUARY 1, 2011

A study conducted by the Content Marketing Institute about content marketing efforts in the computing and software industry presents interesting data on how technology marketers use different promotional techniques and their perceptions of the effectiveness for each. Has your company made this analysis?

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

APRIL 6, 2011

So how do you proceed in a way that handles customer's interest gracefully and gives you useful promotional content? Of course, other promotional avenues may be appropriate, depending on the customer and the marketing opportunity. A few sentences or 1-2 paragraphs may be enough to convey the customer's satisfaction for now.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

APRIL 6, 2011

So how do you proceed in a way that handles customer's interest gracefully and gives you useful promotional content? Of course, other promotional avenues may be appropriate, depending on the customer and the marketing opportunity. A few sentences or 1-2 paragraphs may be enough to convey the customer's satisfaction for now.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

JANUARY 9, 2013

The yearly cost of my services for researching and writing the updates was negligible compared to the revenue attributable to this one promotional piece, especially over time. This 36-page booklet became a perennial favorite among prospects and sales reps, prompting the client to make annual revisions for eight editions.

Planning 120

Planning Best Practices Content Paper 120

WriteSpark

JANUARY 9, 2013

The yearly cost of my services for researching and writing the updates was negligible compared to the revenue attributable to this one promotional piece, especially over time. This 36-page booklet became a perennial favorite among prospects and sales reps, prompting the client to make annual revisions for eight editions.

Planning 120

Planning Best Practices Content Paper 120

WriteSpark

AUGUST 17, 2010

If it's a software product, starting the installation procedure may display even more lists of features and benefits, testimonials from happy users, and other promotional text. It's also fine to promote service programs, user communities, accessory products, and other resources for customer support and loyalty.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

AUGUST 17, 2010

If it's a software product, starting the installation procedure may display even more lists of features and benefits, testimonials from happy users, and other promotional text. It's also fine to promote service programs, user communities, accessory products, and other resources for customer support and loyalty.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

SEPTEMBER 1, 2011

Topics include the impact of cloud computing on high-tech public relations practices, PR and marketing techniques for promoting the world’s first electric passenger automobile, best practices for developing and implementing multinational communications programs, and hi-tech crisis communications strategies and practices.

Conference 120

Conference Public Relations PR Practices 120

WriteSpark

SEPTEMBER 1, 2011

Topics include the impact of cloud computing on high-tech public relations practices, PR and marketing techniques for promoting the world’s first electric passenger automobile, best practices for developing and implementing multinational communications programs, and hi-tech crisis communications strategies and practices.

Conference 120

Conference Public Relations PR Practices 120

WriteSpark

JULY 6, 2010

This factor can arise from your salesperson's enthusiasm for promoting the account, a desire to get the customer name, to get that particular type of story, or indeed any story at all. Or, the customer may simply be someone who is not a real talker and will give only basic answers to your questions. The story may not be ready to tell.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

MARCH 2, 2010

Here are some sites to explore if internal stories would be suitable for promoting your company's products and services: Cisco Systems: Cisco IT at Work (Disclosure: Cisco is a client and I have written a substantial amount of content for this subsite.)

Case Study 120

Case Study Case Studies Paper Studies 120

WriteSpark

APRIL 10, 2012

A writer with experience primarily in B2B marketing may not be able to write effective copy for a B2C promotional effort and vice versa. Instead, I recommend that clients find a writer whose focuses on this kind of work. Y our company has a particular market focus.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

APRIL 10, 2012

A writer with experience primarily in B2B marketing may not be able to write effective copy for a B2C promotional effort and vice versa. Advertising, direct mail, and speeches are project types I routinely decline because I don't have the talents for those specialized writing styles. Y our company has a particular market focus.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

AUGUST 3, 2010

The marketing plan was likely developed months ago and the current product status, market conditions, and promotional opportunities may have changed since then. You will save project time and writing costs by checking these factors before you engage a writer to begin work: Does it still makes sense to produce this project?

Planning 120

Planning Terms and Conditions Copywriting Paper 120

WriteSpark

MARCH 26, 2009

Promoting a New Version. After experiencing success in one market, a technology company may decide to promote the product in new markets. Yet some product categories are so highly competitive that a company must directly address the promotional claims and activities of competitors. Addressing New Markets.

Comparison 120

Comparison Copywriting Banner Ads Press 120

WriteSpark

SEPTEMBER 7, 2011

It can be done, but it means being careful about the copywriting in your promotional content. But if you can't use superlatives and absolutes, how will you stand out from the competition and attract the interest of prospects?

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120

WriteSpark

SEPTEMBER 7, 2011

It can be done, but it means being careful about the copywriting in your promotional content. But if you can't use superlatives and absolutes, how will you stand out from the competition and attract the interest of prospects?

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120

WriteSpark

JUNE 15, 2010

For example, many freelancers promote themselves as technical copywriters, but not all of them will have knowledge of your specific technology. It’s easy to recognize that a busy writer is likely a good writer, one you’ll want to contact for future projects.

Copywriting 120

Copywriting Business Best Practices Paper 120

WriteSpark

AUGUST 18, 2009

Reviewing these pages will give you ideas for promoting participation in your own customer reference program. An online form for expressing interest in becoming a reference customer. Links to current case studies and customer videos, user groups, and events. A link to request a reference call or visit.

Marketing Websites 120

Marketing Websites Case Study Case Studies Studies 120

WriteSpark

OCTOBER 1, 2009

Do you consider specific buying factors when developing your sales and promotional materials? . You can find more discussion of these buying factors and others in my book Copywriting That Sells High Tech.

Copywriting 120

Copywriting Paper Case Study Case Studies 120

WriteSpark

JANUARY 19, 2010

Which documents have you found effective for promoting with online videos, podcasts, Webinars, and similar multimedia files? . A Web article, short white paper, a blog post, or a slide deck can present the same information as the media file, often in a more succinct and polished form.

Video Marketing 120

Video Marketing Paper Webinar Metrics Promotion 120

WriteSpark

APRIL 7, 2009

Customer success stories or case studies are powerful promotional tools for a high-tech product or service. Promote the project internally. Yet, as a long-time success story writer, I know that convincing customers to participate in a case study can be a long and frustrating effort. About the Author.

Sales Qualified Leads 120

Sales Qualified Leads Lead Scoring Lead Ranking Case Study 120

WriteSpark

MARCH 2, 2011

Limited understanding of restrictions and requirements for promotional text. SMEs probably don’t know how to write for search engine optimization (SEO), using the right keywords in appropriate ways to get good search rankings and attract more prospects to your content.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

A long list of materials to prepare, such as for product launch, user conference, or promotional campaign. A project that started as a simple idea ("let's post a Web page about this topic"), but turns out to not to be as small and easy as it seems. Schedule Factors Time is often overlooked as a cost factor for marcom projects.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

A long list of materials to prepare, such as for product launch, user conference, or promotional campaign. A project that started as a simple idea ("let's post a Web page about this topic"), but turns out to not to be as small and easy as it seems. Schedule Factors Time is often overlooked as a cost factor for marcom projects.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JULY 20, 2010

Given the ever-changing economy, outsourcing of marketing functions, and personal desires for a flexible lifestyle, more people are promoting themselves as freelance copywriters. With so many freelancers to consider, how can you tell when you have found a good one, especially a freelance technical copywriter? Consider the factors below.

Copywriting 120

Copywriting Contact Marketing Course Interactive Marketing 120

WriteSpark

AUGUST 13, 2013

Indeed, some freelance writers promote themselves as the one person who can take care of all your copywriting needs. A typical job ad for a copywriter includes a statement like this: "Must be able to write all types of content, from white papers to webpages to tweets.". Sounds good, right?

Copywriting 120

Copywriting Paper Case Study Case Studies 120

WriteSpark

AUGUST 13, 2013

Indeed, some freelance writers promote themselves as the one person who can take care of all your copywriting needs. A typical job ad for a copywriter includes a statement like this: "Must be able to write all types of content, from white papers to webpages to tweets.". Sounds good, right?

Copywriting 120

Copywriting Case Study Case Studies Paper 120

WriteSpark

SEPTEMBER 10, 2013

Taking a few minutes for this step helps to avoid introducing errors such as typos, misinterpretations, inadequate context, and failure to comply with laws about comparisons and promotional claims. Charts and infographics. Best Books About Numbers for Copywriters.

Copywriting 120

Copywriting Statistics Comparison Class 120

WriteSpark

FEBRUARY 16, 2010

Technology companies typically maintain relationships with one or more advertising, marketing, and public relations agencies for services related to sales promotion, including copywriting.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Ad Agencies Copywriting 120