Vidyard

JUNE 14, 2018

Cut key takeaways or impactful quotes into a 30-second video to use for social promotion. Edit specs or key takeaways into 30-90 second videos you can use for social promotion. Edit key takeaways into 30-90 second videos you can use for social promotion.

Video Marketing 57

Video Marketing Webinar Metrics Content Youtube 57

Vidyard

JULY 29, 2022

For Promotional Emails—Subvert Their Expectations 2.6 For Promotional Emails—Subvert Their Expectations We’re all tired of the same promo emails in our inboxes. How to Use Video Benchmarks to Your Advantage 1. 5 Foundational Best Practices for Unforgettable Sales Email Subject Lines 1.1 Prioritize Simplicity and Brevity 1.2

Practices 96

Practices Examples Best Practices Outreach 96

Vidyard

JULY 16, 2018

Visit the hub and get inspirations for your next videos: Promoting events Booking new meetings Running themed campaigns Sending product updates Building culture And many many more! It’s a nexus for video innovation–a digital water cooler where the B2B world can gather to celebrate and ogle the newest video masterpieces.

Creativity 65

Creativity Video Marketing Outreach Communities 65

Vidyard

DECEMBER 17, 2019

How-to videos are similar to explainer or demo videos, but they are more instructional and less promotional than explainers or demos (which illustrate exactly how a brand’s products or services work). And, of course, there are plenty of channels where you can promote your video : Your website. How To Video. Explainer Video. Demo Video.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Vidyard

DECEMBER 18, 2020

It doesn’t overtly promote Sainsbury’s, but it does promote conversations around the holiday dinner table. Stealable Tip: Focus on creating a talk trigger that doesn’t necessarily promote your product, but instead starts conversations about your brand. Come on Grinches, “Christmas is for sharing!”

Video Marketing 65

Video Marketing Work Management Paid Search Agency Budget Programs 65

Vidyard

JULY 11, 2019

Otherwise, you may find yourself getting tongue-tied while promoting this to your viewers. Promote Your Facebook Live video Yes, you still need to do a bit of advertising before and immediately after your broadcast so you can reach more people and get them to subscribe to your email list. Be sure to keep your CTA very simple.

Facebook 65

Facebook Video Marketing Broadcasting Demand Generation Agencies 65

Vidyard

DECEMBER 5, 2017

You’ll be able to standardize one event across your sales organization to promote priority campaigns, like a user conference. Now you’re ensuring your videos have consistent messaging, and promotion across your organization. webinar and apply that to the end of all marketing videos in your library.

Video Marketing 72

Video Marketing Content Webinar Metrics Lead Capture 72

Vidyard

JULY 30, 2018

We use it for webinar promotion and for follow-ups. Recently we were promoting an upcoming live event where we were giving away a certain type of TV/computer mount. Remember when I used my dog to promote a TV? We use everything Vidyard has to offer. We upload webinar recordings to the platform.

Video Marketing 87

Video Marketing Communities Outreach Webinar Metrics 87

Vidyard

MARCH 31, 2020

Get Inspired Sign up with Business Email Google Logo Continue with Google Microsoft Logo Continue with Microsoft HR and Talent Development Recruiting videos : Use video to promote open job opportunities at your company. One-to-one recruiting videos : Create video messages to connect with prospective hires for specific job openings.

Creativity 65

Creativity Video Marketing Business Paid Search Agency 65

Vidyard

AUGUST 4, 2021

Emails with embedded video messages tended to neutralize the negative experience of email and in fact, promoted a more positive experience than just text. For instance: Maps of brain activity showed that the inclusion of a video in an email is not a negative disruption to the viewer.

Studies 116

Studies Video Marketing Eye-Tracking Press 116

Vidyard

AUGUST 12, 2019

Be active on your chosen social channels to promote brand visibility, repost user-generated content, and be sure to interact with your audience. Although talk triggers can be promoted on social media, a good talk trigger has the potential to last a lot longer than a blip on a newsfeed. Then join the conversation. Make it an Easy Ask.

Word of Mouth 109

Word of Mouth Trigger Marketing Peer-to-peer Amazon 109

Vidyard

NOVEMBER 7, 2019

Three in five respondents report spending less than 10% of their budget on the production and promotion of their videos. Respondents are using every channel available to them to promote their videos, with websites, email, LinkedIn, YouTube, and landing pages among the top channels.

Top of Funnel 65

Top of Funnel Video Marketing Lead Scoring Lead Ranking 65

Vidyard

JUNE 8, 2020

How We Put Together Our Award-Winning Video Campaign What actually goes into planning, producing, and promoting and award-winning video campaign? Promotion: Making Your Content Simply Irresistible Once the production was complete, we knew we had a winning piece of content on our hands. Read on to learn how we created ours.

Advertising Agencies 65

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 65

Vidyard

APRIL 26, 2022

Automatic closed captioning is one of the easiest ways to get an edge on the competition, improve your video SEO, and promote digital accessibility. Keep Promoting Your Webinar After the Live Event 5.1.3 Video Trend 5: Event Recordings Are No Longer Treated as an Afterthought 5.1 How to Take Advantage of Video Trend #5 5.1.1

Youtube 65

Youtube Top of Funnel Lead Scoring Lead Ranking 65

Vidyard

FEBRUARY 1, 2018

You can also use personalized video to promote other content assets or hero campaigns that you’re doing as a marketing team. Let’s say you’re launching a new research report to your audience, think about promoting it using personalized video.

Video Marketing 54

Video Marketing Conversion Personalization Top of Funnel 54

Vidyard

FEBRUARY 24, 2020

Share and Promote Your Documentary. How should I promote my documentary? Work with your marketing team to create a landing page (like the Bandit Tour one ) and a promotional strategy. Trailers are short, two-minute teaser videos for the mini doc. Take your cues from Hollywood: Pack the trailer with the most interesting stuff.

Work Management 138

Work Management Marketing Management Video Marketing Demand 138

Vidyard

DECEMBER 5, 2017

You’ll be able to standardize one event across your sales organization to promote priority campaigns, like a user conference. Now you’re ensuring your videos have consistent messaging, and promotion across your organization. webinar and apply that to the end of all marketing videos in your library.

Video Marketing 50

Video Marketing Content Webinar Metrics Lead Capture 50

Vidyard

OCTOBER 10, 2017

Actual engagement and impact matter a whole lot more, as does how you promote it and who you’re promoting it to. He’s among an elite 1 percent of video creators who attract 93 percent of all views on YouTube according to Digital Music News. Now, as we know, views aren’t everything.

Video Marketing 102

Video Marketing De-duplication Budget Programs Advertising Agencies 102

Vidyard

NOVEMBER 16, 2015

If you wouldn’t plan a content piece like an ebook or powerpoint deck without thinking of where it’s going to live and how you’ll promote it, than why would you do so with a video? Video isn’t actually a one-size-fits-all medium even though we so often treat it that way.

Forrester 50

Forrester Distribution Video Marketing Advertising Agencies 50

Vidyard

JUNE 1, 2015

If this isn’t what you want it to be, look at promoting your content through YouTube’s promoted videos options, or showcasing it through blogs and social channels. Look at the total number of views in your account, and divide this by the number of videos you have to see your average views per video. Second last step?

Youtube 51

Youtube Advertising Channels Video Marketing Advertising Benchmark 51

Vidyard

JUNE 15, 2020

In this scenario, sales spiffs for using videos, competitions for top video, or making video certification a prerequisite for promotion can drive adoption. Leaders purchase a video platform , create a series of gold-standard example videos, and require the entire team to get certified on using video before they’re allowed to go live.

Video Marketing 125

Video Marketing Response Rate Cold Calling Hubspot 125

Vidyard

SEPTEMBER 4, 2015

Be sure to check out our Video Marketing Institute if you want to start producing your own video – it covers video production from strategy to promotion all the way up to what equipment you should pick up. Have a great day, and join me in another few weeks for another episode!

Video Marketing 98

Video Marketing Planning Marketing & Strategy Marketing 98

Vidyard

NOVEMBER 7, 2019

Three in five respondents report spending less than 10% of their budget on the production and promotion of their videos. Respondents are using every channel available to them to promote their videos, with websites, email, LinkedIn, YouTube, and landing pages among the top channels.

Top of Funnel 55

Top of Funnel Video Marketing Lead Scoring Lead Ranking 55

Vidyard

MARCH 11, 2016

It’s pretty simple when you think about it, technically every part of your marketing mix should revolve around promoting content. ” In many ways, the job of a marketer these days is more about gathering a strong content library, and promoting it in an efficient way to build confidence in their product.

Forrester 50

Forrester Tactics Paid Search Agency Advertising Agencies 50

Vidyard

JANUARY 11, 2018

Whatever style you choose, using video to promote or complement other content campaigns will drive higher engagement. Better Performance Content Video-based content campaigns help to tell a better story. They are fun, entertaining videos that enhance and drive home the messaging of the campaign. When asked 51.9%

Video Marketing 129

Video Marketing Planning Content Marketing Click Rate 129

Vidyard

JULY 5, 2017

When Marc Benioff left Oracle in 1999 to found a competitor, Salesforce, he didn’t want to just promote the idea of cloud-hosted software: he wanted to own the narrative.

Storytelling 81

Storytelling Video Marketing Conversion Viral Marketing 81

Vidyard

NOVEMBER 28, 2016

They created #FlipMyFunnel , a community and event series based around ABM strategies, and had the daunting task of promoting it to the world. The first video Vajre and his team put together was to promote the idea behind #FlipMyFunnel. Startup Videos Don’t Have to be Perfect. “Nowhere on our website do we have product videos.

Startups 50

Startups Budget Programs Video Marketing Account Based Marketing 50

Vidyard

NOVEMBER 11, 2014

As an example, Salesforce Marketing Cloud (a notable video trailblazer) promotes a heavily-researched SlideShare of ‘100 email subject line examples’ with it’s own high-level video teaser. You can keep promoting them to bring in top-of-funnel leads over time.

Top of Funnel 54

Top of Funnel Video Marketing Marketing & Strategy B2B 54

Vidyard

APRIL 7, 2015

Promote them via paid and organic tactics, and track so you know what’s working best. I predict that: We’ll see increased interest in not only how videos are produced but how they’re marketed / promoted as the video space becomes more competitive and everyone looks for their share of consumer attention.

Creativity 91

Creativity Paid Search Agency Advertising Agencies Video Marketing 91

Vidyard

MARCH 13, 2018

Quorum Software was looking for a new way to share a holiday greeting message that would come off as truly authentic and engaging rather than self-promotional. This campaign was an astounding success for our team,” says Carrie Cote, Senior Manager, Customer Marketing at Axonify.

Video Marketing 65

Video Marketing Personalization Work Management Marketing Management 65

Vidyard

APRIL 30, 2021

Promoting an Event or Webinar 2.9 Promoting an Event or Webinar. Top Templates for Sales Prospecting with Video 2.1 Webcam ‘Selfie’ Video (with or without Prop) 2.2 LinkedIn Profile ‘Hover’ (Prospect’s Profile) 2.3 Relevant Article, Comment, or Post ‘Hover’ 2.4 Website ‘Hover’ (Prospect’s Website) 2.5 News or Milestone ‘Congrats’ 2.7

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

Vidyard

DECEMBER 17, 2019

How-to videos are similar to explainer videos or demo videos , but they are more instructional and less promotional than explainers or demos (which illustrate exactly how a brand’s products or services work). They’re clear, well-produced, and (most importantly) helpful—without being overly promotional.

Video Marketing 65

Video Marketing Screencast Work Management Tips 65

Vidyard

APRIL 26, 2022

Automatic closed captioning is one of the easiest ways to get an edge on the competition, improve your video SEO, and promote digital accessibility. Unfortunately for creators and marketers, generating views is more challenging than ever due to the ever-increasing competition— around 30,000 hours of content are uploaded on YouTube every hour.

Youtube 95

Youtube Paid Search Agency Video Marketing User-Generated Content 95

Vidyard

AUGUST 12, 2019

Be active on your chosen social channels to promote brand visibility, repost user-generated content, and be sure to interact with your audience. Although talk triggers can be promoted on social media, a good talk trigger has the potential to last a lot longer than a blip on a newsfeed. Then join the conversation.

Word of Mouth 65

Word of Mouth Trigger Marketing Peer-to-peer Amazon 65

Vidyard

MARCH 30, 2022

She co-founded the Women in Sales Club , focused on enabling, empowering, and promoting women within the sales profession, and currently serves over 4,000 members. This safe space helps encourage and promote vulnerability and authenticity from participants. The biggest rule of Thursday Night Sales?

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Vidyard

OCTOBER 7, 2019

Plus, it’s one of the big things that high performers—the people who get promoted—tend to have in common. Learning new skills can help keep you engaged, make you more adaptable, increase your career opportunities, and even benefit your health. HubSpot Academy.

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

Vidyard

AUGUST 31, 2016

Especially one promoting organ donation. While less obscene than Coleman’s story, Metro Trains commissioned Dumb Ways to Die as a method of promoting railway safety: And in the process created a viral hit with over 137 million views, and a mobile game with millions of downloads. In essence, no one would describe the internet as PG-13.

Video Marketing 63

Video Marketing Television marketing Viral Marketing Training 63