Promotion Related Topics 
The Point
AUGUST 29, 2013
By way of reference, in their “ 2013 ON24 Webinar Benchmarks Report ,” Webinar and virtual event platform company ON24 reported findings based on a study of more than 2,300 Webinar events, and claim that starting email promotions more than seven days prior to an event increases the size of the audience by up to 36%.
The Point
SEPTEMBER 24, 2012
Let’s face it; a live product demo is a tough sell. As an unvarnished display of your product’s capabilities, a product demo is only ever going to appeal to prospects at the latter stages of the selling cycle. So how do you make sure that a demo attracts those critical buyers who are actively evaluating solutions like yours?
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The Point
OCTOBER 11, 2022
What content strategies are successful B2B companies leveraging to create standout campaigns that promote further brand interaction? Plus, you don’t have to worry about bad data when someone changes jobs. Report: What’s Working in Email Marketing Click To Tweet. More than ever, marketers need to think of themselves as publishers.
The Point
JANUARY 24, 2017
Invite, don’t Promote – if you’re presenting scheduled demos at the show, or if one of your executives has a speaking slot, invite people to the event as you would a Webinar, i.e. with date, time, location at the show, “what you’ll learn”. (Tip: always limit response; it caps your expense and drives urgency.).
The Point
SEPTEMBER 11, 2017
If you’re promoting an event like a Webinar, for example, or perhaps a speaking slot at an upcoming conference, you would do well to include, as part of the image, basic information like date, time, presentation title, and speaker info. This ad is also a reminder that images in LinkedIn updates aren’t limited to just the visual.
The Point
APRIL 23, 2015
As an illustration, take the email at right from AnyMeeting , a provider of web conferencing and webinar services, promoting an upcoming Webinar event. a headline that does nothing to promote the topic of the event or the key benefits to attending; 3. Just one problem: none of that information appears in the top one-third of the email.
The Point
OCTOBER 22, 2020
As such, avoid the temptation to inflict a barrage of promotional content about your solution. Again, the purpose of an engagement program isn’t about convincing someone within a fixed period of time to talk to sales or to buy your product. Focus on information that delivers real value vs. emails that ask: “are you ready to buy yet?”.
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