The Effective Marketer

MAY 21, 2012

If you plan on creating a eBook or Whitepaper, a webinar is a great way to promote the highlights of what the whitepaper or eBook is about. Mapping Webinars to Your Content Plan. Webinars are a great channel to include in your content marketing plan. New product coming out? Get a webinar in addition to the typical press release.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

The Effective Marketer

APRIL 3, 2012

Invoices : You may have tried or seen the traditional “invoice stuffers” that come in the form of promotions, new credit card offers, and other junk you typically disregard. Bonus points if you can actually get customers to ask to put them back on hold to finish listening to the message.

Planning 100

Planning Advertising Channels Paid Search Agency Content Marketing 100

The Effective Marketer

JANUARY 31, 2012

Twitter to announce daily Twitter-only promotions. Besides the convenience factor, I believe many companies simply don’t have a clear and distinct communication strategy for each social platforms on which they engage. For example, a B2C firm might use …. Facebook as a place for customers to upload photos of themselves using the product.

Social Media 100

Social Media Media Merchandising Twitter 100

The Effective Marketer

AUGUST 16, 2011

Promotions that will only run for the next 5 days or those offers that gives incentives to you to act now (or be the first, or among the 10 first) before it’s too late. Finally, the urgency perspective is also related to creating timely content, but content that has an expiration date attached to it. Timely Content Perspectives.

Urgency Marketing 100

Urgency Marketing Content Marketing Automation Services Automation 100

The Effective Marketer

JANUARY 27, 2014

For bonus points, add a ‘suggested tweet’ with hashtags and all for them to promote with just one click. Sharing icons for twitter, facebook and linkedin can help people spread the word and share with their network, increasing registration rates.

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100

The Effective Marketer

FEBRUARY 7, 2011

Oh, but note that the cost involves “audience generation programs, to produce and promote a webcast”, so you have to add your email marketing costs (again, different platforms will charge differently) and any additional method you typically use to get people to register and attend.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

JULY 13, 2011

You go home happy and maybe even get a promotion. Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. You create a video or a campaign and everyone starts talking about it. Scott Stratton , author of “ UnMarketing: Stop Marketing.

Viral Marketing 100

Viral Marketing Planning Bandwidth Landing Pages 100

The Effective Marketer

MAY 9, 2011

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 7, 2012

Contests work especially well if you couple them with promotion elsewhere, offline and on, and can be even more effective if you reward your readers for attracting new subscribers. Not only is this a chance to add new visual appeal, but you can also add new features such as a fast fact, a relevant quote or a promotion.

Email Marketing 100

Email Marketing Campaigns Template Merchandising 100

The Effective Marketer

JULY 28, 2015

Is your content focused on promoting the product features or in showing value? The key takeaway from the research is that you may have to review your sales enablement and content marketing plans. How much time are you spending creating truly captivating sales presentations? Also important is the notion of risk.

Stats 100

Stats Sales Cycle B2B Sales Webinar Metrics 100

The Effective Marketer

APRIL 10, 2012

It doesn’t need to be an “offer” like in sales promotion, it could simply be a piece of content that you download or watch online. All of these combined will influence well your email will perform. The Landing Page. The landing page is the web page that holds the offer you talked about in your email. Offer / Content. Registration Form.

Email Marketing 100

Email Marketing Campaigns Marketing Automation Services Landing Pages 100

The Effective Marketer

JULY 5, 2009

Before you start scribbling away, think about the two most important things about what you are writing, namely your objective and the action you want the reader to take. It’s not how long you make it, is how you make it long ”.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100