Sales Engine

JUNE 20, 2016

Sales Engine also directed a small team of business development reps (BDRs) to follow up on all types of leads to measure and compare the conversion rates of cold leads, newly generated MQLs, and warm MQLs that had been nurtured over time.

Lead Ranking 174

Lead Ranking Marketing Qualified Leads Lead Nurturing Lead Scoring 174

Sales Engine

MARCH 31, 2016

This analysis can tell you things like: Which content performs the best, so you can promote and distribute that content accordingly. The right tools and metrics for contextual marketing Content drives the effectiveness of everything you do across the customer engagement life cycle.

B2B Sales 120

B2B Sales Process B2B Marketing Automation Services 120

Sales Engine

JUNE 13, 2016

Content Distribution: This person works relationships with media, channel partners and paid media to promote content that attracts new audiences. Content Analyst: This person monitors how your audience engages with your content and analyzes data to find actionable ways to improve your content strategy and optimize your distribution methods.

Allocation 120

Allocation Content Demand Generation Agencies Work Management 120

Sales Engine

JANUARY 25, 2016

And they promote these posts through search, social, and email as they build a subscriber base just like any online media outlet would do. Once you've chosen the channels and medium your audience prefers, publishing promote great "campaign content" that entertains and engages them year round.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Sales Engine

FEBRUARY 6, 2017

If buyers want to research and decide on their own terms, sellers must get themselves on buyers' radar more subtly: by publishing and promoting content that a prospect would want to consume. 1 This "Don't call us; we'll call you" sentiment is reflected in the rise of content marketing.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Sales Engine

NOVEMBER 3, 2017

Each precious penny dedicated to promoting the company or product needs to be justified. Small and mid-sized companies with tight budgets don’t have time or money to waste. They need marketing-qualified leads today and sales-ready buyers tomorrow. Did it translate into a lead? Did the lead become a sale?

Branding 149

Branding Brand Identity Budget Programs Marketing Automation Services 149

Sales Engine

FEBRUARY 11, 2016

Promoting it through consistent execution of campaigns , both outbound and inbound, leveraging its blog, email, SEO optimized landing pages, and social media. Leveraging marketing automation to convert this activity to Marketing Qualified Leads (MQLs).

B2B Thought Leadership 120

B2B Thought Leadership Lead Ranking Thought Leadership Marketing Qualified Leads 120

Sales Engine

FEBRUARY 11, 2016

Promoting it through consistent execution of campaigns , both outbound and inbound, leveraging its blog, email, SEO optimized landing pages, and social media. Leveraging marketing automation to convert this activity to Marketing Qualified Leads (MQLs).

B2B Thought Leadership 120

B2B Thought Leadership Lead Ranking Thought Leadership Marketing Qualified Leads 120

Sales Engine

APRIL 7, 2016

For example, that entry-level startup employee may not be ready today, but what if she gets promoted six months from now and finds herself with the budget, authority, and timeline that she didn’t have before? In other words, declaring leads DOA too quickly means you’re leaving money on the table.

Lead Ranking 136

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 136

Sales Engine

MARCH 13, 2017

Each precious penny dedicated to promoting the company or product needs to be justified. Small and mid-sized companies with tight budgets don’t have time or money to waste. They need marketing-qualified leads today and sales-ready buyers tomorrow. Did it translate into a lead? Did the lead become a sale?

Branding 120

Branding Brand Identity Budget Programs Marketing Automation Services 120

Sales Engine

MAY 12, 2016

Each precious penny dedicated to promoting the company or product needs to be justified. Small and mid-sized companies with tight budgets don’t have time or money to waste. They need marketing-qualified leads today and sales-ready buyers tomorrow. Did it translate into a lead? Did the lead become a sale?

Top of Funnel 120

Top of Funnel Branding Brand Identity Budget Programs 120

Sales Engine

JANUARY 28, 2016

In short, you need to behave like a media company by choosing the channels and medium your audience prefers, publishing and promoting content that entertains and engages with them year-round. If you really want to be the market leader, you will need to find a way to engage all prospects before, during, and after the sales process.

Webinar Metrics 120

Webinar Metrics Marketing & Strategy Content Paper 120

Sales Engine

SEPTEMBER 23, 2015

I would also add one thing which is I think it's really important as a best practice — make sure that when you're promoting gated content that you accurately describe the asset. Creating video snippets that promote the contents of the white paper works well also.

B2B Thought Leadership 120

B2B Thought Leadership Content Paper Thought Leadership 120

Sales Engine

NOVEMBER 24, 2015

Before you start thinking about the medium, you have to determine the channels where you’ll be promoting your content to maximize visibility. A good place to start may be with your best (and most profitable) customers. What channels do you plan to use to communicate?

Top of Funnel 120

Top of Funnel Marketing & Strategy Marketing Strategy Content Marketing 120

Sales Engine

AUGUST 4, 2016

You’re really going to need have rich content that has been developed for very specific niche audiences and promote heavily through social media, email, and possibly paid search. Some of these companies have gigantic budgets to work with, so good luck getting on page one of Google if that’s your strategy.

Top of Funnel 120

Top of Funnel Lead Generation Sales Qualified Leads Lead Ranking 120

Sales Engine

AUGUST 4, 2016

You’re really going to need have rich content that has been developed for very specific niche audiences and promote heavily through social media, email, and possibly paid search. Some of these companies have gigantic budgets to work with, so good luck getting on page one of Google if that’s your strategy.

Top of Funnel 120

Top of Funnel Lead Generation Sales Qualified Leads Lead Ranking 120