Marketing Interactions

JUNE 27, 2021

And shame on those who are building and promoting what I’ll just call fake personas. Get to a level of depth in information that promotes relevance. Although, I have to admit that many of the personas I review from prospective clients are little more than recipe cards for disconnected experiences.

Buyer Personas 111

Buyer Personas B2B Ideal Customer Profiles Account Based Marketing 111

Marketing Interactions

AUGUST 15, 2022

For IT leaders, it may mean better integration that promotes employee efficiency and productivity. For Product leaders it may mean speeding up release cycles to get new features/versions in market faster. For HR leaders, it may mean figuring out how to attract and retain a certain type of talent that’s in short supply.

Buyer Personas 75

Buyer Personas Ideal Customer Profiles B2B Gartner 75

Marketing Interactions

JULY 25, 2019

But had your content been designed to promote inclusion, the outcome could have been winning, versus losing. The disruption to switch seemed too high. The risk of users not adopting it seemed too great. Whatever the reason, you may never know. Why Inclusion is Critical for Consensus.

Relevance 73

Relevance Work Management Marketing Management B2B Sales 73

Marketing Interactions

MAY 21, 2018

Unfortunately, many factors hinder team collaboration: marketers are too darn busy; the work culture doesn’t promote collaboration; teams don’t know they should be collaborating in the first place. Content operations can put people in touch through the development of processes and workflows.

Cost 69

Cost Content Marketing Automation Services Work Management 69

Marketing Interactions

SEPTEMBER 30, 2018

An example could be a report created to speak to challenges faced by a target audience and shared with that target audience while at the same time sending out product-focused promotions to the entire database.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58

Marketing Interactions

MAY 23, 2018

Satisfaction – initiate immediate support to resolve customer issues more responsively to increase customer satisfaction or Net Promoter Scores. Special promotions. Send a text that offers them information or a promotion if they text back a keyword. How will you get your target audience to opt-in to your SMS campaign?

SMS 58

SMS Campaigns Marketing Automation Services Urgency Marketing 58

Marketing Interactions

MAY 21, 2018

It’s commonly used for password verification, appointment reminders, package delivery updates, service appointment arrival times, coupons and promotional offers—all of them transactional communications. Text messaging in business is often thought of as purely transactional. But SMS messaging can have much more impact as a conversation.

SMS 48

SMS Business Class Ad Frequency 48