1142 Articles match "Promotion"

The Latest from the B2B Marketing Community

Thursday, September 2, 2010
The best way to promote your company or products is by helping people. Using your expertise to answer people’s questions is one of the most effective marketing activities you can imagine. Nowadays people are not only searching. People try to find the information they are looking for by asking questions.
 
Thursday, September 2, 2010
Plan to develop containers for the asset types that will be promoted (HTML, feeds, Web site architecture, etc.) quot; (Of note: "case studies, best practices data, white papers, ROI tools, and vendor comparison analysis were cited as the most helpful content sources.") After all, it's where the research process often begins.
 
Wednesday, September 1, 2010
Adding your comments and promoting their posts through tweets is a great way to show true appreciation. I was thinking … if {grow} is a community — which it certainly is — why am I always the center of attention?  I shouldn’t be. It’s time to shine the spotlight on NEW VOICES on the social scene.  Thanks. 
 

The Best from the B2B Marketing Community

For many years, his concept of Net Promoter Score as a critical predictor of business success has been questioned by marketers. The Internets are now buzzing with a recent academic study “ A Longitudinal Examination of Net Promoter and Firm Revenue Growth ” (Timothy L. Tags: net promoter score
Somehow the conversation got around to self-promotion, a dirty little hyphenated word that no one really wants to admit to, but that we all must do to be successful. Many of us even refer to those who are good at it as "shameless" self-promoters.) Self-promotion has a bad connotation, but perhaps the Internet will turn it around.
Proponents state that social networking technology can help promote similar interactions in a virtual environment. You get excited to go to the event, you see everything in three days, but you never hear from the organizer until they're ready to promote the event again. Social Tagging Events and Promotions
With that in mind, here are some characteristics I see that promote unsupervised thinking: One-off, monologue content that's presented in a stand-alone fashion.  I was reading this post about landing page optimization on the Marketing Experiments blog today and came across the term "unsupervised thinking." Make it obvious.
Tags: Content Marketing Knowledge Center News Online Tech Tools Tips & Mini-Guides Video online local busines directories promoting local business
While there are several similarities between blog and podcast promotion, as an audio medium, podcasts offer several addition avenues for distribution. So, podcasts are somewhat of a different animal when it comes to promotion. Check out podCast411's directory of roughly 150 podcast promotion sites. Want to really go nuts?
Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. Top Viral Promotion Tactics Sending an email to a house list is the most commonly-used form of viral promotion. are the most effective means of spreading viral content.
David Meerman Scott is sort of the Godfather of eBooks.  Case and point, his eBook, The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free has been downloaded more than 600,000 times.  David had a great post on his blog, Web Ink Now, back in June called
To help, here are 12 ideas on how you can promote your white paper and eBook (I refer to eBooks below, but these ideas apply to white papers as well). LinkedIn LinkedIn can be a great place to promote your paper to a targeted audience: Join LinkedIn groups where your prospects congregate. Including on any appropriate resource pages.
There's some good discussion going on the blog " Internet Marketing Blog " on how to promote your blog. Technorati tags: blog promotion , blog SEOCheck it out! Chad H.