For many years, his concept of Net Promoter Score as a critical predictor of business success has been questioned by marketers. The Internets are now buzzing with a recent academic study “ A Longitudinal Examination of Net Promoter and Firm Revenue Growth ” (Timothy L. Keiningham, Bruce Cooil, Tor Wallin Andreassen, & Lerzan Aksoy, Journal of Marketing, July 2007) that duplicated Reichheld’s research but “fails to replicate his assertions regarding It seems to be open season on Fred Reichheld. I didn’t see an immediate rebuttal on Reichheld’s own blog , although the blog does

With that in mind, here are some characteristics I see that promote unsupervised thinking: I was reading this post about landing page optimization on the Marketing Experiments blog today and came across the term "unsupervised thinking." quot; I started thinking about marketing content on B2B websites and nurturing content for complex sales used over a longer-term cycle.

Tags: Content Marketing Knowledge Center News Online Tech Tools Tips & Mini-Guides Video online local busines directories promoting local busines Use Free Google, Yahoo, and Microsoft Directories to Bring Your Business Front and Center on Local Web Searches (Guest post by WordPress fanatic and small business web consultant Don Campbell ) If your business is an "offline" business with a physical storefront, the most effective way to improve your search rankings in Google is to list your business in the free local business directories from Google, Yahoo and Microsoft.

Proponents state that social networking technology can help promote similar interactions in a virtual environment. You get excited to go to the event, you see everything in three days, but you never hear from the organizer until they're ready to promote the event again. Here are four ways to start incorporating social media for your next event: Promote engagement before the event: Look at how technology, such as microblogging, blogs or group pages, can Note: this is a guest post from Cece Salomon-Lee , social media relations expert and author of the PR Meets Marketing blog.

Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. Top Viral Promotion Tactics Sending an email to a house list is the most commonly-used form of viral promotion. Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort). Once again, these recommendations are based on personal experience as well as research from the experts at MarketingSherpa . It's not the the most effective

In social media, the gatekeepers are your peers, and the quality of your content and ideas determines what gets promoted. Social media can encourage promoters. Fred Reichheld and Bain find that the company with the highest Net Promoter Score in an industry typically grows more than 2.5X Social Yesterday, I described the important role that strong, risk-mitigating brands plays in inbound lead generation . This is where B2B social media marketing comes in, since it provides a way for any company, not just large multi-national corporations, to build strong brands that in turn generate

Tags: B2B Marketing E-mail Event Promotion Webinar Invitations Webinars email design email marketing web seminar invitations Web seminar There are many things that work well in the Webinar invitation below from Salesforce.com, but one of my favorite elements is the smallest: the link at the top left corner that reads: “View on a PDA.” Click and you’re linked to a hosted, plain text, narrow-column version of the same message. In

This got me thinking about the value of sweepstakes or promotions. Frankly, Sweepstakes, as a marketing tactic, can be great for driving tons of people to your promotion, but what is the value to your company? Before I highlight why I like reading Marketing Pilgrim, here are My Top 10 Questions for Sweepstakes Promotions  that you should consider before engaging in one: So I just started reading Marketing Pilgrim and by telling them why I like them, I have a chance to win $500. Frankly, I never used to be a sweepstakes person, but when I won a trip

Tags: B2B Marketing Blogs E-mail Installed Base Marketing Lead Management Lead Nurturing Marketing Automation RSS Social Media blog promotion email marketing enewsletter Either by the time you read this (or, if not, soon thereafter) this blog will have undergone a design facelift, its first since we launched it two years in April 2007. The new design is in sync with a similar upgrade (coming soon) of the CDI Website, as well as the monthly bulletin that [...] ...Tags:

The content should educate, not only promote your products. What about promotional offers? Tags: Email Marketing Genius.com Lead nurturing buying roles buying stages content marketing drip marketing email newsletter email nurturing form builder promotional offer Keeping in touch with potential customers will increase the chance of doing business with them. It’s a common rule that 45% of inquiries result in a sale within 12 months, but that includes sales to competitors.