Our Funnel is Flipped: ABM Takes Over #FlipMyFunnel
Lattice
DECEMBER 14, 2015
Influence – How are your ABM activities affecting or improving your sales outcomes such as velocity, win rates, ACVs, retention, Net Promoter Scores, etc.? Impact – Are your programs reaching the right accounts? Read his Slideshare for more details on the metrics and how to measure them. What did you think of the event?
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