KoMarketing Associates

JUNE 2, 2021

This is not the first batch of research to suggest that marketers are turning to social media to promote content. Influencer Marketing Hub conducted its “Social Media Benchmark Report 2021,” and statistics indicated that 44% of marketers utilize social media to promote their content.

Spending 286

Spending B2B Marketing B2B Content 286

KoMarketing Associates

DECEMBER 20, 2022

One of the reasons holistic search is increasingly important is that consumers cannot often distinguish which listings are promoted and which are organic,” wrote the researchers behind the report. This percentage grew to almost 50% between June and August 2022.

Marketing Report 233

Marketing Report SEO Marketing & Strategy Marketing Strategy 233

KoMarketing Associates

OCTOBER 21, 2020

Consider this when putting together your angle, and the asset you’ll be promoting. I recommend testing custom images and graphics, stock / lifestyle images specific to the industry being targeted, and even incorporating video when relevant to the campaign and asset being promoted. . Whitepapers. Webinars / Events.

Linkedin 221

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 221

KoMarketing Associates

MARCH 9, 2022

About 39% are struggling to generate traffic and promote their content, and 31% are finding it hard to create content that resonates with their audience. SEMrush conducted “The State of Content Marketing” report, and most marketers (41%) claimed that they are still having difficulty attracting leads with their content.

Content 260

Content Statistics Marketing & Strategy Traffic 260

KoMarketing Associates

JULY 2, 2020

72% of B2B content marketers use social media advertising or promoted posts according to the 2020 CMI / Marketing Profs B2B Content Marketing Benchmarks report. And honestly, a lot of the marketers who are advertising are paying to promote ad creative that is just unnecessarily bland. Try it for your next webinar or virtual event.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

FEBRUARY 11, 2021

In addition, 52% use it to increase web traffic, while 44% leverage it to promote content. Influencer Marketing Hub recently released its “Social Media Benchmark Report 2021,” and statistics showed that the majority of marketers (69%) use social media to develop more brand awareness.

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

KoMarketing Associates

MARCH 3, 2020

Focusing on promoting case studies or reports that help promote the brand, utilizing LinkedIn Lead Gen ads. While directly selling products on LinkedIn isn’t best practice, companies can start building relationships with the target audience in order to eventually get a sale.

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

KoMarketing Associates

FEBRUARY 9, 2021

They are more confident in areas like pricing and promotions, media buying and social media voice and creativity, demonstrating that while they feel their marketing brand, voice and value proposition is strong. “Interestingly, many of their targeted areas of improvement are operationally focused,” wrote the authors of the report.

Marketing Report 162

Marketing Report Planning Acquisitions Statistics 162

KoMarketing Associates

MARCH 14, 2019

Marketers are going to realize that offers/promotions don’t influence the younger generations as much. It is still important to have offers and promotions, especially for businesses that target older generations, but having an image-heavy strategy is becoming essential.

Business 122

Business Statistics Social Media User-Generated Content 122

KoMarketing Associates

JUNE 25, 2019

Even having a newsletter that goes out weekly or monthly with the top news stories can be more useful to email subscribers then promotional emails or notices about new developments within the company. Once you have the process in place with the editorial calendar and content publishing and promotion process, it becomes a lot easier.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

DECEMBER 3, 2019

Finding the correct keywords – The competition and their ad copy might not relate to what an advertiser plans to promote. The advertiser can now use the specific name of the virus in their ad, promoting that they can protect against it. If this is the case, the keyword chosen might not be the right fit. Monitor SEO Listings.

SERP 157

SERP PPC Features Paid Search Agency 157

KoMarketing Associates

FEBRUARY 18, 2020

Many marketers are now using social media to promote their company and build their brand, but new research suggests that a large portion of them are still not measuring the impact of their efforts.

Social Media 157

Social Media Social Marketing Ad Frequency Media 157

KoMarketing Associates

DECEMBER 7, 2017

Yet surprisingly, many B2B companies still think that having a presence on Facebook or even running promotions or ads is a waste of time. The more traditional route of incentives or promotions is seasonal sales. Why not use the holiday season or the New Year to promote what you have to offer? Seasonal Sales. Calendar Fill-Ups.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

AUGUST 26, 2020

Here’s what the guidelines were, verbatim, as of publication: No selling or promotional streams. No selling or promotional streams. B2B marketers have several different formats to work with between native videos and Lives, plus a great way to promote videos with video ads. Some of these guidelines may surprise some marketers.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

MAY 15, 2018

Step 5: Promote the Case Study. After you’ve completed the case study, it’s time for internal reviews and approvals before promotion. Since developing a case study often times involves a number of stakeholders, you will have some time to plan the promotion of the asset before it’s live.

Case Study 152

Case Study Case Studies Studies Effectiveness 152

KoMarketing Associates

AUGUST 8, 2018

About 91 percent of “customer obsessed” respondents said that they use their email marketing program as a strategic asset for innovation, and 50 percent use email to test and learn what products or promotions customers like. Thirty-four percent use email to collect customer insights that they use in other programs.

Marketing Report 132

Marketing Report Customer Satisfaction Forrester Lead Scoring 132

KoMarketing Associates

JUNE 29, 2017

However, the most commonly sent types of email are those that align with the marketing team’s promotional schedule – they are not tailored to how customers are interacting with the brand. About 63 percent of marketers said they send promotional emails and newsletters, neither of which are usually contextualized or personalized.

Marketing Report 120

Marketing Report Email Marketing Trigger Marketing Forrester 120

KoMarketing Associates

JULY 31, 2018

In addition, 37 percent of marketers are turning to organic video channels, such as social channels, to promote their videos. This was followed by 43 percent who said they turn to YouTube, and 37 percent who stated that they promote their content on Instagram.

Distribution 121

Distribution Advertising Channels Video Marketing Organization 121

KoMarketing Associates

MAY 24, 2017

First, it’s important to understand what needs to come out of promoting a post on Facebook. Promoting new content or blog posts. For example, if getting “Page Likes” is the goal, Facebook offers a “Promote your Page” ad. Have a strategic goal in place. There are many reasons to boost a post, such as: Increasing brand awareness.

Facebook 172

Facebook Tips Advertisements Advertising 172

KoMarketing Associates

MAY 11, 2016

Unfortunately in late 2015, LinkedIn did away with many of the group settings that B2B marketers came to know and love, such as the ability to search group member by keyword or name and the promotions tab. If you’re trying to promote your thought leadership I would recommend the “Standard” group to get the group visibility.

Linkedin 120

Linkedin B2B Thought Leadership B2B Marketing Thought Leadership 120

KoMarketing Associates

MARCH 5, 2015

Both Facebook and Pinterest recently announced two new types of product ads – Dynamic Product Ads (Facebook) and Multi-Image Promoted Pins (Pinterest). With the arrival of these new types of ads, B2B marketers are also given new opportunities for promotion and awareness of e-commerce inventory in particular. Advertising Rules.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

KoMarketing Associates

SEPTEMBER 28, 2017

However, the most commonly sent types of email were those that aligned with the brand’s promotional schedule. Sixty-three percent of marketers claimed they send promotional emails and newsletters, neither of which are typically personalized.

Email Marketing 120

Email Marketing Forrester Marketing & Strategy Newsletter 120

KoMarketing Associates

FEBRUARY 21, 2017

This is a great tactic if you want to highlight a specific product offering or promotion which your non-branded campaigns are having trouble with, due to increased competition and budget. With that in mind, the leads acquired by these searchers will be more qualified and are more apt to turn into actual sales. Final Thoughts.

Activities 136

Activities Campaigns Brand Identity Branding 136

KoMarketing Associates

OCTOBER 4, 2016

That said, CMI/MarketingProfs did ask what PAID methods of content promotion were most effective. It’s worth noting that only search engine marketing and social promotion received favorable marks from at least 50% of respondents.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

APRIL 2, 2019

According to the 2019 study of B2B content marketing from the Content Marketing Institute and MarketingProfs, 9 in 10 of the “most successful” B2B content marketers prioritize their audience’s informational needs over the sales/promotional message. Promoted Answers. Brian de Haaff, CEO of Aha!, Measuring Performance.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

FEBRUARY 13, 2018

If you are looking to generate B2B leads for your business, give Facebook video ads a try as a creative way to promote your webcasts, ebooks, products, tools, and services. Drive leads through a promotional video that shines a light on the sign-up benefits. Welcome Leads Through Webcasts. Hosting an upcoming webcast?

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

KoMarketing Associates

NOVEMBER 8, 2018

Promote Credibility. All of the content that you’ve been publishing builds brand awareness through reaching your audience in different ways, but there’s also another big benefit: it promotes the credibility of your brand and your employees.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

JULY 23, 2019

A few years ago, “video,” in regards to social media marketing most often meant uploading a promotional video onto your main wall or newsfeed. This promotes company morale, recruitment, and gives companies looking to work with us a taste of the digital marketers they could be working with on future programs and projects.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

KoMarketing Associates

SEPTEMBER 27, 2018

Distribute & Promote Content. Not only is the initial distribution of content extremely important when it comes to maximizing organic visibility, but it’s also essential to continue promoting these assets over time. Set up a Google Alert for long-term promotion. Notify your email list & encourage shares.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

FEBRUARY 13, 2019

In addition, 37 percent are turning to organic video channels, such as social channels, to promote their videos. Wibbitz published the “Navigating the Video Content Marketing Landscape” report and found that 56 percent of marketers in the U.S. are leveraging video content, and 61 percent have plans to do so within the next 12 months.

Customer Surveys 147

Customer Surveys Video Marketing Planning Demographics 147

KoMarketing Associates

MARCH 22, 2019

Wibbitz published the “Navigating the Video Content Marketing Landscape” report, and statistics showed that 37 percent of marketers are turning to organic video channels, such as social channels, to promote their videos. Overall, statistics showed that 56 percent of marketers in the U.S.

Marketing Report 138

Marketing Report Video Marketing Planning Statistics 138

KoMarketing Associates

AUGUST 11, 2016

A few of the ways a business can take advantage of these landmark stops are discussed below: In-Store Specials/Promotions. For this reason, a smart business should take advantage of the opportunity to promote a sale or daily special that will have the potential to attract customers and possibly increase revenue.

Advertisements 120

Advertisements Advertising Mobile Advertising Paid Search Agency 120

KoMarketing Associates

JUNE 4, 2019

Targeting audiences that are already familiar a business is a great way to keep that business in the front of users’ minds and promote additional product or service benefits. For example, if a white paper is being promoted in the ad, a relevant image with the title of the white paper should be created. Website Retargeting.

Facebook 121

Facebook Paid Search Agency Ads Campaigns 121

KoMarketing Associates

JULY 18, 2017

Write, Optimize, and Promote. Write, Optimize, and Promote. before promoting. In this post, we will cover the following the following five points for writing SEO content that sticks : Identify a Keyphrase Target or Theme. Analyze the First Page of SERPs. Outline the Content. Check Your Site for Existing Collateral.

SEO 141

SEO Long Tail Marketing SERP Content 141

KoMarketing Associates

MARCH 9, 2015

Many consultants often craft an overall strategy with their clients before getting started on initiatives, including the types of content, promotion, lead generation tie-in, and more. You Don’t Know How to Promote it. You Can’t Come up With Ideas. This is another situation where an agency or writer can be the perfect solution.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Budget Programs B2B Marketing 120

KoMarketing Associates

DECEMBER 19, 2017

to full-blown content strategies (editorial calendar creation, topic development, writing, editing, promotion). How we assisted our clients : We work with our clients in a number of different ways, ranging from content consultation (optimization of posts, topic development, etc.)

B2B Marketing 177

B2B Marketing Content Marketing Lead Scoring Lead Ranking 177

KoMarketing Associates

JULY 27, 2017

Fifty-seven percent want content to provide specifics on products/services, and 43 percent prefer it to be more educational than promotional. The findings showed that the majority of customers (62 percent) prefer marketing content that speaks to their specific needs and/or pain points.

Peer-to-peer 158

Peer-to-peer Thought Leadership Content Paper 158