Industrial Marketing Today

OCTOBER 16, 2023

It’s a strategic marketing approach focused on creating, distributing, and promoting valuable, relevant, and consistent content to attract and engage a clearly defined audience. Industrial content marketing for manufacturers is a powerful tool to help your business achieve its lead generation and sales goals. Inbound […]

Lead Generation 106

Lead Generation Content Marketing Generation Marketing & Strategy 106

Industrial Marketing Today

APRIL 22, 2019

Industrial email marketing continues to be very effective in promoting content, nurturing leads and building thought leadership. Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. This is only a content summary.

Email Marketing 93

Email Marketing Thought Leadership Marketing & Strategy Social Media 93

Industrial Marketing Today

NOVEMBER 19, 2018

Lisa Murton Beets (@LisaBeets), Research Director at CMI said, “The data suggest that manufacturers have a way to go with putting the audience’s informational needs before their own sales/promotional message. […] The post Unique Challenges of Manufacturing Content Marketing in 2019 by Achinta Mitra appeared first on Industrial Marketing Today.

Content Marketing 95

Content Marketing Content Advertising Benchmark Marketing 95

Industrial Marketing Today

MAY 15, 2015

Email marketing often gets a bad rap because most people are fed up with the deluge of promotional emails they receive every day. That is the same reaction I got from a client who is an industrial distributor when I spoke to him about email marketing. This is only a content summary.

Email Marketing 60

Email Marketing Paid Search Agency Companies Marketing 60

Industrial Marketing Today

MAY 7, 2012

It’s a fine line between educational and promotional content. If all you do with your content marketing is to promote your company’s industrial products, you are likely to be disappointed. Use your content to raise relevant questions and increase their awareness of problems/risks/opportunities to persuade them to take action now.

Content Marketing 60

Content Marketing Planning Content Sales Qualified Leads 60

Industrial Marketing Today

MARCH 12, 2012

It is a lot easier to set up free Twitter, Facebook and LinkedIn accounts and use them to promote products and announce new ones. I believe the reason for the low adoption rate of blogs is that it takes a lot more effort to create fresh content for blogs. Both studies cite this as the number one reason for using social media.

Social Media 60

Social Media Tactics ROI Paid Search Agency 60

Industrial Marketing Today

JANUARY 18, 2012

Website marketing and promotion (Social media, blog, mobile friendly etc.). Site content to match visitor needs, role and position in the buy cycle (See Creating Digital Content for Industrial Marketing ). Landing pages and conversion issues. Interface with Customer Relationship Management (CRM) systems.

Marketing Websites 60

Marketing Websites CMS Development High Quality Lead Top of Funnel 60