Direct Response Coach

MAY 31, 2017

You run some type of marketing promotion – a paid search, online display ad, email or direct mail campaign – and you set up an online landing page to handle the response. By now, you’re probably familiar with the concept of the landing page. In the beginning, you might have sent people to your website, [.].

Landing Pages 100

Landing Pages Display Email Marketing Promotion 100

Direct Response Coach

SEPTEMBER 1, 2014

One of the tell-tale signs of promotional direct mail is the use of so-called “teaser” copy and graphics on the direct mail envelopes. Over the years, I have had many clients who have been reluctant to use teaser copy because they thought their mail would look too much like advertising mail (better known as [.].

Copywriting 100

Copywriting Lead Generation Direct Marketing Advertisements 100

Direct Response Coach

DECEMBER 9, 2013

Over a five-month period at the end of 2012, the company created and executed an email campaign to promote an unspecified product or service. I just finished reading an interesting article in B2B Online that provided details on a failed email campaign for Level 3 Communications, a multi-national telecommunications company.

Email Campaigns 100

Email Campaigns Campaigns Promotion Email Marketing 100

Direct Response Coach

AUGUST 8, 2013

When marketers and copywriters get together to develop a marketing promotion, it’s a good idea to start with a message platform. Whether it’s a formal document or just a discussion, a message platform helps all parties get on the same page before too much time is invested in writing and design. A message platform outlines [.]

Ad Building 100

Ad Building Copywriting Promotion Design 100