B2B Memes

SEPTEMBER 18, 2012

So when one Allison Morris inquired via my contact page (rarely, alas, a reliable source of useful interaction) about promoting an infographic she’d worked on, I was skeptical. (It Too often, what information value is contained in the graphic is overwhelmed by cuteness, triteness, or both. My fears, happily, were unjustified.

Social Media 100

Social Media Promotion Tips Contacts 100

B2B Memes

OCTOBER 22, 2010

.&# It reads as follows: “Publications engaged in or associated with the manufacturing or marketing of branded products and services should ensure that advertisements or promotions for their own products and services cannot be mistaken for editorial content.&#. One way or another, content marketing will get its own code of ethics.

Rules 100

Rules Ethics Content Marketing Guidelines 100

B2B Memes

JULY 22, 2013

That means blogging, using social media, and—you may shudder to think of it—promoting your brand. If you don’t consciously cultivate your brand, it won’t take root in the new media age. And need I add, you must do this with enthusiasm?

Personalization 100

Personalization Brand Identity Branding Blogger 100

B2B Memes

MARCH 25, 2011

Infographics are not unique to the Web (magazine consultant Howard Rauch has promoted their use for years). But as Heather Rubesch noted earlier this week , stock art has more than a few downsides. Though it will entail greater effort, a relevant infographic will add far more value. If you ignore them, your future as a journalist is at risk.

Dwell 100

Dwell Advertising Mediums SEO High Quality Lead 100

B2B Memes

NOVEMBER 1, 2011

Blogging Strategies: Post in Haste, Promote at Leisure. My time is up, and for better or worse, this post is done. Related posts: Do Personal Passions Make You a Better B2B Blogger? Improve Your Blog Posts with Nut Graphs.

Blogger 100

Blogger Rules Promotion Spending 100

B2B Memes

NOVEMBER 20, 2011

You need to encourage and promote their Twitter accounts and other social media outlets, even at the risk of allowing their personal brand to outshine your own media brand. To make your content more personal, you have to empowever every person on your staff and give them a bigger role in deciding what content to create and curate.

Personalization 100

Personalization Media Web 2.0 Aggregators 100

B2B Memes

NOVEMBER 16, 2011

But one concerned with promoting and propagating its brand would be wise to ensure that the content carries some form of brand identity. When I suggested that, in response, content must be imbued with brand, I was again, no doubt, overstating.

RSS 100

RSS Content Brand Identity Branding 100

B2B Memes

JUNE 7, 2012

Similarly, The Atlantic ’s Eric Randall, while in favor of short words and sentences, suggests that the test promotes verbosity: “Flesch-Kincaid rewards long words and winding sentences, but clarity rewards the opposite.”. So Daum seems to be in favor of readability, but blithely tosses aside the Flesch-Kincaid test as useless.

Lead Scoring 100

Lead Scoring Lead Ranking Studies Press 100

B2B Memes

DECEMBER 6, 2011

These companies don’t have the stomach for news and the confrontations it can promote. And my experience has been that the overwhelming majority of these companies don’t have a culture that is open to journalism. They panic when someone complains. They’re afraid of controversy.

Content Marketing 100

Content Marketing Ethics Content Vendors 100

B2B Memes

AUGUST 9, 2012

Promote it several times in each of your networks. Perhaps it just didn’t reach the readers it was meant for. It’s astonishing to me how often the people you think will see a post in fact miss it. Don’t just tweet about it once and give up. Send any people you mentioned a link to the story. Your voice can’t be heard in a vacuum.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

AUGUST 9, 2012

Promote it several times in each of your networks. Perhaps it just didn’t reach the readers it was meant for. It’s astonishing to me how often the people you think will see a post in fact miss it. Don’t just tweet about it once and give up. Send any people you mentioned a link to the story. Your voice can’t be heard in a vacuum.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

APRIL 20, 2010

In sponsored content, the deliverable is the promotion of the sponsor’s point of view. As Donahue sees it , there is a clear dichotomy between journalism and sponsored content. In journalism at its best, she asserts, the deliverable is truth.

Ethics 100

Ethics B2B Deliverability Blast Campaigns 100

B2B Memes

MARCH 11, 2011

I’m also careful so it doesn’t look like I’m promoting advertisers/manufacturers. I use HootSuite to do that successfully and easily. As I mentioned, I use RD+B Twitter for straight reporting—little opinion.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

OCTOBER 8, 2010

To be clear: the point of social-media marketing is not simply to promote yourself. .&# This is one reason the ranks of LinkedIn have been swelling of late, and why you should sign up if you haven’t already. Be a social-media networker. It is really about taking part in a conversation by collaboratively participating in networks.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

AUGUST 12, 2011

The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. But how many use Twitter not just for promotion, but for its most valuable benefit, social engagement? There’s no authoritative answer that I know of. I found seven who met this standard. Curatorial.

Twitter 100

Twitter B2B Curation Ethics 100

B2B Memes

SEPTEMBER 28, 2011

Related posts: Blogging Strategies: Post in Haste, Promote at Leisure. But in the end, when you’ve done the hard work and it comes to deciding whether or not to publish, the answer should almost always be, “Do it.” You might think it’s not good enough, but as history suggests, you might well be wrong. 5 Keys to Effective B2B Content.

Barriers 100

Barriers Sample Statistics Impressions 100

B2B Memes

DECEMBER 10, 2012

These companies don’t have the stomach for news and the confrontations it can promote. Conley’s money quote from last year’s interview laid out a compelling-sounding reason that content marketing and journalism can’t mix: lack of courage. The overwhelming majority of. They panic when someone complains.

Practices 100

Practices Content Marketing Content Paid Search Agency 100