Avitage

SEPTEMBER 19, 2017

Applying Micro-content in a Leveraged Content Supply Chain When you shift your orientation from marketing, social engagement and promotion, and even web content, […]. The purpose of this article is to introduce greater value micro-content can deliver when used more broadly, including use cases beyond marketing.

Content 120

Content Social Media Social Marketing Promotion 120

Avitage

AUGUST 21, 2012

It addresses the convenience shopper, the promotional cherry picker, and the other 34 categories of shoppers we identified by their shopping carts. Category management focuses on the profit potential of a section of store real estate, usually an eight to twelve foot section of shelves.

Content Marketing 120

Content Marketing Merchandising Content Lead Ranking 120

Avitage

AUGUST 1, 2012

There are two primary ways to think of using social media: to listen and to promote. Social media, in part because of the buzz word nature and related hype, is intimidating. I suggest you replace the words social media, with online channels.

Social Media 120

Social Media Media RSS Aggregators 120

Avitage

JUNE 15, 2012

Beyond promoting this deliverable, limited effort goes into making the big idea ready for revenue drivers to address, such as: the implications by buyer role, key questions in each buying cycle stage, variations for each industry, and other factors that drive relevance and support customers who want to take action.

Thought Leadership 120

Thought Leadership B2B Thought Leadership Deliverability Buying Cycle 120

Avitage

JUNE 12, 2012

When you shift the purpose for video from entertaining or promoting to explaining, proving and educating, different criteria should dominate. This approach requires specific skills and tends to be inherently expensive, time consuming, and doesn’t scale efficiently.

Video Marketing 120

Video Marketing Planning Segmentation Education 120

Avitage

JULY 18, 2012

This gap is represented by video that is more educational and informative than promotional. But how many really want to be producers, or have the time or expertise to do this effectively? Consider the gap of quality, experience and certainly volume both approaches create. The ad hoc production crafts of.

Cost 120

Cost Process Video Marketing Software 120

Avitage

MARCH 7, 2012

Interview Outline To wet your appetite I’ll provide a brief outline of the highlights, including specific quotes: Definition of Content Marketing Why Content Marketing Key mistakes “I think that overall it’s we’re very used to thinking like marketing people, which is we want to sell.

Practices 120

Practices Content Marketing Best Practices Content 120