B2B Marketing Traction

FEBRUARY 6, 2015

This blog post shows you how that works and what pros and cons of you should consider in trusting your valuable data to LinkedIn. See the example below of my colleague Art Hobba’s profile, with the Relationship tab selected showing our recent activity. LinkedIn has the right to take down your profile and its content.

Linkedin 100

Linkedin CRM Work Management Marketing Management 100

B2B Marketing Traction

NOVEMBER 1, 2012

There are few constraints on Facebook as a default, and when you create a personal profile or company page if you want to protect your privacy you can adjust your settings to suit. When it comes to Facebook Company Pages, anyone with a profile on Facebook can create any company page. Facebook believes in open networking.

Facebook 100

Facebook Brand Identity Branding Privacy 100

B2B Marketing Traction

NOVEMBER 16, 2012

Endorsements allow you to endorse one or more skills that your connection claims to have on their profile. To learn how endorsements work, read my blog post, B2B Marketers: How To Use LinkedIn Endorsements. Take my profile, for example. When LinkedIn added endorsements, I went to my profile to check it out.

Linkedin 100

Linkedin Ad brokers Work Management Opinions 100

B2B Marketing Traction

NOVEMBER 18, 2015

And, yes, this does work for B2B marketing! Photos and images of work activity, products being developed or used, fun events and stories about people or about your company – it’s all good on Instagram. I look at your total business and marketing strategy before formulating a tactical approach that will work for you.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

DECEMBER 12, 2012

Watch this video to learn how endorsements and skills work on your LinkedIn profile! I’ve had many questions on how to use LinkedIn endorsements. You will also learn how to assess and manage skills to best fit your capabilities and experience as well as a few other helpful LinkedIn features.

Linkedin 100

Linkedin Work Management Video Marketing Profiling 100

B2B Marketing Traction

JUNE 15, 2011

Make it clear that your company will be working with employees to create guidelines for use while in your employ. Know what keywords and phrases customers use when they search for your products and services, and then strategically include those in your company and employee profiles, in answers and group discussions.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

B2B Marketing Traction

JANUARY 18, 2013

Ramp up your LinkedIn profile. The concept of creating extra touch points with customers and prospects via social media works. Create your own blog on Tumblr (it’s easy) and Twitter account. Post about your products, customer case studies, helpful how-to’s for customers. Create a Facebook company page. and who knows?

Social Media 100

Social Media Media Case Study Case Studies 100

B2B Marketing Traction

APRIL 20, 2010

When I created B2B marketing buyer personas (“personae” for those of you who studied Latin) for one of my clients last year, it became crystal clear why they beat working from demographic and even psychographic profiles hands-down. We starting profiling not only on demographics but also on psychographics. Meet Scott.

Buyer Personas 100

Buyer Personas Rules B2B Marketing Psychographics 100

B2B Marketing Traction

NOVEMBER 19, 2014

You can always learn something by looking at the top online performing competitors’ websites, social media profiles and other information. Glean what appears to be working for competitors, do it better and then add your own unique marketing strategies and tactics. Contact New Incite today. Photo from Flickr by James Cridland.

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

APRIL 26, 2013

Now more than ever, marketing needs to work with sales to maintain an accurate customer relationship management (CRM) system that will serve both departments as they nurture prospective customers through the buying cycle. Does your CRM system need work? Buying cycle, you say? Marketing Soapbox Role of the CMO CMO marketing'

CRM 100

CRM Buying Cycle CMO Lead Gen 100

B2B Marketing Traction

DECEMBER 26, 2011

Many social media profiles feature thumbnail graphics, and if you want to display your brand to its best advantage, a horizontal or vertical logo doesn’t show as well as a square logo. This works especially well if you are a known brand. As a result, the company name in the logo may not be legible. What’s the Solution?

Online Marketing 100

Online Marketing Verticals Display Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 24, 2012

This includes people I’ve have met face-to-face, and those I’ve worked with virtually through national teams or committees or gotten to know on social media sites. You do not contribute any content or interesting links to articles or studies on your LinkedIn profile. You do not have your photograph on your LinkedIn profile.

Linkedin 100

Linkedin Ideal Customer Profiles Opinions Profiling 100

B2B Marketing Traction

OCTOBER 16, 2015

In June of last year, I worked with one of my clients to improve their marketing. We created a branded profile and followed many people in the client’s industry. So, our work is not quite done, but it sure is nice to be able to show results, and quickly! Still on the fence about social media marketing?

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

DECEMBER 16, 2010

Your current and future customers are on Facebook connected to millions of friends, family and work colleagues. Facebook company pages are secure and have no visible connection to your personal profile. In order to create a Facebook company page, you do need to be a human being with a profile on Facebook. Think about it.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

JULY 12, 2013

After working on one such system yesterday (I will name no names), I popped onto one of my favorite Twitter chats – #B2Bchat. As I looked up the bio of one of the participants, @Nimble, I complimented them on their profile on Twitter. “We’re the #unCRM.

CRM 100

CRM Ideal Customer Profiles Buying Cycle Social Media 100

B2B Marketing Traction

FEBRUARY 17, 2011

I was the 102,794 th person to create a LinkedIn profile on January 7, 2004. (To I made sure my profile is complete. Having a complete and accurate profile can help more people can find you. I linked my blog, my book recommendations, my Tweets, my presentations and other content to my profile. while mitigating risk.

Linkedin 100

Linkedin Web 2.0 Ideal Customer Profiles Blast Campaigns 100

B2B Marketing Traction

MAY 7, 2012

Because your employees are on Facebook, and when they created their personal profile, they said they worked at your company. You may not know it, but your company page already exists on Facebook. And, it’s blank. If your company page did not exist, Facebook created a blank page for you.

Facebook 100

Facebook Paid Search Agency Companies Planning 100

B2B Marketing Traction

APRIL 5, 2011

In working with my clients on their presence on LinkedIn, I have found there is some confusion when evaluating how they perform in the LinkedIn search results. But, if you want to see who performs at the top for a certain title or industry for all LinkedIn profiles, you need to change the search sort to “keywords.”

Linkedin 100

Linkedin Ideal Customer Profiles Keywords Profiling 100

B2B Marketing Traction

JULY 31, 2013

That being said, what DOES work now for SEO (search engine optimization)? So, for the foreseeable future (or until the next algorithm change) it’s time to add valuable content to your website and social media profiles. Blogs, videos, articles, eBooks, whitepapers, podcasts, and more! Guest Blogging For Links?

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

SEPTEMBER 18, 2012

Provide tips and help about their industry, their work? A LinkedIn company profile? Is your marketing innovative? Or, are you just doing exactly what the competition does? Are your design, colors, website old or shiny and new? Do you leverage technology? Or, are you behind the times? Do you have a company blog?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Companies Ideal Customer Profiles 100

B2B Marketing Traction

FEBRUARY 15, 2013

Opportunistic companies can copy your connections on social networks like Twitter and your Facebook company page, because both allow people to follow or like you without your permission (unlike LinkedIn or a Facebook personal profile). What to Do When Someone Steals Your Work. 7 Tell-Tale Signs Your Competitor Is a Total Shmuck.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

AUGUST 31, 2011

Search engines like Google rate sites based on the conversations that occur about you on social media.Your social media profiles become the spokes that feed your online marketing hub – your website. Today it’s not enough to have a search-engine-optimized website with static content.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

APRIL 19, 2012

That is why, after stumbling around Twitter for a while, many delete their profiles. Social media works, but only if you do it right. Start any marketing program with a solid foundation and understanding of what your business is now and what you want to be. Then, plan your marketing strategically on top of that foundation.

Social Media 100

Social Media Media Planning Profiling 100

B2B Marketing Traction

NOVEMBER 27, 2013

From the answers to these questions you can develop a profile of your ideal, qualified customer. It works very well if you plan your content and activities ahead of time, and don’t get sidetracked by unqualified leads that can waste your time, money and energy. What was their need? How urgent was their need? What is their title?

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 100

B2B Marketing Traction

SEPTEMBER 15, 2010

You update profiles, approve and edit blog entries and message your followers. This is my second choice for our clients, because we’re doing all the back office work as well as all social media communications on your behalf. Transparent. What do you think? Is social media outsourcing right or wrong?

Social Media 100

Social Media Media Transparency Ideal Customer Profiles 100

B2B Marketing Traction

APRIL 14, 2011

When my activity on LinkedIn reached what I would call a critical mass, I began getting a lot more profile views, invitations to connect and inquiries. Not bad for three weeks work. Just in the last weeks, LinkedIn announced that they exceeded 100 million users. I also pushed out highly optimized content online before the show.

Case Study 100

Case Study Case Studies Linkedin Studies 100

B2B Marketing Traction

OCTOBER 28, 2009

I worked in that industry, also! To begin, write down your differentiator, your work philosophy, your values and life philosophy! (To Post a PDF version on your networking profiles and your web site. I went to the Pepperdine Business School as well! “I So, what does it take to create a superb one-sheet or one-pager?

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Traction

JANUARY 20, 2011

And, a lot of them work in business. Your Facebook Company Page has no visible connection to your personal profile. According to Facebook’s structure, you can only create a Company Page if you already have a personal profile. An online profile which includes age, sex and geographical information?

Facebook 100

Facebook Privacy Policies Ideal Customer Profiles Privacy 100

B2B Marketing Traction

JULY 8, 2015

” The short answer is that, yes, LinkedIn made some changes to how Groups and Group Discussions work. Just do it in your LinkedIn profile update and on your LinkedIn Company Page if you have one. The value of LinkedIn, at least for me, diminishes greatly if I can’t post my blogs, etc. for group member viewing.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100

B2B Marketing Traction

DECEMBER 28, 2012

Stop posting work blog posts to my personal Facebook account. These posts are not relevant on my personal profile. I think I may make a list of my work colleagues I’m connected to on Facebook and think of a way to post to them on a regular basis that adds value. Here are my resolutions for next year.

B2B Marketing 100

B2B Marketing Planning B2B Facebook 100

B2B Marketing Traction

MARCH 1, 2013

Is it because (as I wondered recently) more people are working and can’t spend time on Facebook in their office? Add to that Facebook’s many changes to privacy settings so that we users have to learn and re-learn as they change.

Facebook 100

Facebook Multi-Touch Attribution Mobile Advertising Psychographics 100

B2B Marketing Traction

AUGUST 1, 2013

Now that you’ve attracted qualified leads to your website or social media profiles, how do you keep them engaged? Here’s a great infographic from marketing automation company Pardot that shows how lead nurturing works… Embedded from Pardot.

Sales Qualified Leads 100

Sales Qualified Leads B2B Marketing Lead Nurturing Marketing Qualified Leads 100

B2B Marketing Traction

MAY 29, 2015

Many consultants say on their profiles that they are a “dynamic speaker,” even if they have little speaking experience. My father actually told me that if I just worked hard I would get ahead – that I didn’t need to “toot my own horn.” Is that really prolific? ” Yikes!

B2B Marketing 100

B2B Marketing Ethics B2B Ideal Customer Profiles 100