B2B Marketing Traction

APRIL 19, 2012

Social media is not a silver bullet, the be-all and end-all, a panacea. Wanting social media to be that silver bullet, too many businesses have jumped on board, only to fail. That is why, after stumbling around Twitter for a while, many delete their profiles. Social media works, but only if you do it right.

Social Media 100

Social Media Media Planning Profiling 100

B2B Marketing Traction

SEPTEMBER 15, 2010

The reason to engage in social media sites online such as Twitter, LinkedIn and Facebook is to have authentic, engaging, transparent conversations with people with whom you want to connect. With authentic, transparent engagement in mind, is it OK to outsource your social media to a third party social media company or consultant?

Social Media 100

Social Media Media Transparency Ideal Customer Profiles 100

B2B Marketing Traction

OCTOBER 20, 2010

Now it’s about having the great web site, the content, the eLetter, plus a presence on social media. And, yes, technology exists to make your presence on social media easier and more cost-effective, but I never told anyone to be an automaton ! It’s really important to be human in your social media efforts.

Social Media 100

Social Media Media RSS Twitter 100

B2B Marketing Traction

AUGUST 31, 2011

Search engines like Google rate sites based on the conversations that occur about you on social media.Your social media profiles become the spokes that feed your online marketing hub – your website. A blog on your site that you update frequently ensures that the content is fresh, dynamic and current.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

OCTOBER 30, 2010

Here’s a video that show you how to optimize your LinkedIn Profile website links with keywords. Please comment below if this information is helpful or if you have other questions about optimizing your LinkedIn profile! Instructions on Optimizing Your LinkedIn Profile Website Links. Congratulations!

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Optimization 100

B2B Marketing Traction

NOVEMBER 18, 2015

A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. This is true of all social media.)

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

FEBRUARY 6, 2015

See the example below of my colleague Art Hobba’s profile, with the Relationship tab selected showing our recent activity. Social media platforms, including LinkedIn, have been known to remove features and change the rules. LinkedIn has the right to take down your profile and its content. Some Rights Reserved.

Linkedin 100

Linkedin CRM Work Management Marketing Management 100

B2B Marketing Traction

NOVEMBER 24, 2014

To do this, you need to set up a Twitter profile. Follow some of your suppliers, customers and some industry media writers and their publications. You can find their Twitter accounts by going to their website and clicking on the Twitter social media icon or on the Twitter follow button. Social Media/Web 2.0

Twitter 100

Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

JANUARY 15, 2015

At the two-hour workshop, you will learn how to improve your LinkedIn profile to get found and get business, how to use the new, free, blogging feature on LinkedIn, how to join groups and participate in discussions and much more. For more details, please visit the workshop page on our website. About the Workshop Presenter. Manufacturing CEO.

Linkedin 100

Linkedin Ideal Customer Profiles CAN-SPAM Work Management 100

B2B Marketing Traction

JULY 31, 2013

It’s no longer the behind the scenes tricks, but SMO, or social media optimization – having great content that people love, share, and comment on. So, for the foreseeable future (or until the next algorithm change) it’s time to add valuable content to your website and social media profiles.

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

JULY 12, 2013

As I looked up the bio of one of the participants, @Nimble, I complimented them on their profile on Twitter. Integrated social media showing you all in one place the convos your prospect is having with you and others. Marketing Soapbox b2b marketing sales social media' “We’re the #unCRM. Engagement.

CRM 100

CRM Ideal Customer Profiles Buying Cycle Social Media 100

B2B Marketing Traction

APRIL 13, 2012

Your website, your email programs, your social media platforms all need to function so that your business has continuous communications to customers and prospects. Backup your social media profiles, including content and contacts or followers. What if something were to happen to your online marketing presence?

B2B Marketing 100

B2B Marketing Social Media Domain B2B 100

B2B Marketing Traction

APRIL 16, 2012

Social media. You will want to use your logo on your social media profiles to ensure your brand is consistent. A lot of social media sites require thumbnail or square graphics. Some companies are crowdsourcing logos and other designs through social media. Same as fax. Your audience.

Trade Show 100

Trade Show Social Media Ideal Customer Profiles Planning 100

B2B Marketing Traction

FEBRUARY 21, 2013

What is the right number of LinkedIn recommendations on your profile? Read Jeremy’s related blog on how to show up credibly on social media – Just Be You! Just as you should have a concise resume for hirers to review, so too should you have a concise LinkedIn profile and recommendations. Should you have 5?

Linkedin 100

Linkedin Curation Profiling Consulting 100

B2B Marketing Traction

NOVEMBER 19, 2014

I gather this information from the websites, their social media platforms, from interviews and customer surveys. You can always learn something by looking at the top online performing competitors’ websites, social media profiles and other information.

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

JANUARY 11, 2013

Now, it would be nice to know that people think for themselves, but much of social media builds upon consensus. Do you want a better presence on this social media platform? We provide LinkedIn training and set up as well as personal and company profile optimization. Questions about LinkedIn?

Linkedin 100

Linkedin Social Media Act-On Display 100

B2B Marketing Traction

DECEMBER 26, 2011

Many social media profiles feature thumbnail graphics, and if you want to display your brand to its best advantage, a horizontal or vertical logo doesn’t show as well as a square logo. As a result, the company name in the logo may not be legible. What’s the Solution?

Online Marketing 100

Online Marketing Verticals Display Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 17, 2011

I was the 102,794 th person to create a LinkedIn profile on January 7, 2004. (To I made sure my profile is complete. Having a complete and accurate profile can help more people can find you. I linked my blog, my book recommendations, my Tweets, my presentations and other content to my profile.

Linkedin 100

Linkedin Web 2.0 Ideal Customer Profiles Blast Campaigns 100

B2B Marketing Traction

OCTOBER 6, 2011

Are you thinking of implementing the newest marketing tactics, such as social media, in your next marketing campaign? Here is an example of how it applies to today and social media. ” – Chapter 6, “The Hedgehog Concept,” Good to Great , by Jim Collins. What do their customers do on Facebook?

Planning 100

Planning Marketing Plans Ideal Customer Profiles Linkedin 100

B2B Marketing Traction

FEBRUARY 24, 2012

This includes people I’ve have met face-to-face, and those I’ve worked with virtually through national teams or committees or gotten to know on social media sites. You do not contribute any content or interesting links to articles or studies on your LinkedIn profile.

Linkedin 100

Linkedin Ideal Customer Profiles Opinions Profiling 100

B2B Marketing Traction

SEPTEMBER 18, 2012

Are you using social media in a measured and effective way? A LinkedIn company profile? Are your design, colors, website old or shiny and new? Do you leverage technology? Or, are you behind the times? Do you have a company blog? Do you showcase others in your marketing?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Companies Ideal Customer Profiles 100

B2B Marketing Traction

MAY 7, 2012

Because your employees are on Facebook, and when they created their personal profile, they said they worked at your company. New Incite provides social media planning, Facebook page creation and outsource social media messaging. You may not know it, but your company page already exists on Facebook.

Facebook 100

Facebook Paid Search Agency Companies Planning 100

B2B Marketing Traction

MARCH 11, 2011

When I talked to Nick (also a CMC) about social media, he reminded me that his success is mainly due to the close relationships he created and maintained over the years. So here’s the message.

Buy 100

Buy Planning B2B Marketing Consulting 100

B2B Marketing Traction

MARCH 11, 2011

When I talked to Nick (also a CMC) about social media, he reminded me that his success is mainly due to the close relationships he created and maintained over the years. So here’s the message.

Buy 100

Buy Planning B2B Marketing Consulting 100

B2B Marketing Traction

MARCH 8, 2013

There’s a lot going on in social media and on websites. The Facebook business page was pretty much empty of content and the owner had set up a personal page as if it were the business (this is against Facebook’s guidelines and can get a profile taken down).

Online Marketing 100

Online Marketing Ideal Customer Profiles Marketing Proposals Statistics 100

B2B Marketing Traction

OCTOBER 14, 2011

They should also understand search engine and social media optimization. They should do a keyword analysis for your website and social media profiles and make sure your content is relevant to what your customers search for. Have you found a quality outsource content provider?

B2B Marketing 100

B2B Marketing Content B2B Ideal Customer Profiles 100

B2B Marketing Traction

NOVEMBER 27, 2013

The most basic factor in attracting quality leads is to keep the content on your website and the messaging in your social media communications focused on your target audience and their needs. Once a buyer lands on your site or engages with you on social media, you have an opportunity to fulfill their need.

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 100

B2B Marketing Traction

JANUARY 19, 2012

If the blog author is on social networks, provide links to their profile. For help on blogging, social media, online (and offline) marketing, please contact us via our website form or call author Jennifer Beever, New Incite, at 1-818-347-4248. Optional - Ways to follow, connect to or contact the author.

Business Blogging 100

Business Blogging Features RSS Blogger 100

B2B Marketing Traction

FEBRUARY 15, 2013

I manage marketing and social media for some of my clients, and imagine my surprise when I found that a marketing services vendor in my network was following not one, not two, but many of my clients or customers on Twitter. So what can you do when a competitor stalks your customers?

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

NOVEMBER 14, 2012

It used to be that the only way to provide a recommendation on LinkedIn was to go to the Recommendations option under the Profile menu , write your recommendation for someone, submit it for their review, and upon their approval it was posted. To endorse someone, go to their profile.

Linkedin 100

Linkedin B2B Marketing Ideal Customer Profiles Opinions 100

B2B Marketing Traction

NOVEMBER 1, 2012

There are few constraints on Facebook as a default, and when you create a personal profile or company page if you want to protect your privacy you can adjust your settings to suit. When it comes to Facebook Company Pages, anyone with a profile on Facebook can create any company page. Facebook believes in open networking.

Facebook 100

Facebook Brand Identity Branding Privacy 100

B2B Marketing Traction

MARCH 30, 2012

Yet I can’t tell you how many LinkedIn profiles I see that have been unintentionally set up for failure. If you want help figuring out how to better use LinkedIn, we offer LinkedIn workshops, one-on-one training and LinkedIn profile writing and optimization. Contact Jennifer Beever today for more information!

Linkedin 100

Linkedin Keywords Profiling Internet Marketing 100

B2B Marketing Traction

JUNE 15, 2011

Know what keywords and phrases customers use when they search for your products and services, and then strategically include those in your company and employee profiles, in answers and group discussions. Maintain complete profile information.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

B2B Marketing Traction

JANUARY 24, 2012

You need at least three recommendations to have a Linkedin profile that is 100% complete. For more information about LinkedIn, please visit New Incite’s LinkedIn resource page , and contact us about our LinkedIn individual and company profile completion and optimization services.

Linkedin 100

Linkedin Ideal Customer Profiles Opinions Profiling 100

B2B Marketing Traction

DECEMBER 16, 2010

Facebook company pages are secure and have no visible connection to your personal profile. In order to create a Facebook company page, you do need to be a human being with a profile on Facebook. You don’t need to do anything on or with the profile if you don’t want to. Take advantage of this opportunity.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

JULY 18, 2011

The detailed changes your LinkedIn connections make to their profiles that show on your LinkedIn Home page can be annoying. You can customize what updates you see on your LinkedIn Home page from the Settings page. Watch this video (just over 2 minutes) to learn how.

Linkedin 100

Linkedin Display Ideal Customer Profiles Profiling 100

B2B Marketing Traction

APRIL 5, 2011

But, if you want to see who performs at the top for a certain title or industry for all LinkedIn profiles, you need to change the search sort to “keywords.” The reason for this is that the LinkedIn search feature defaults to what is relevant to the person searching. Are you performing the way you’d like on LinkedIn?

Linkedin 100

Linkedin Ideal Customer Profiles Keywords Profiling 100