Paul Gillin

OCTOBER 7, 2010

It seems only natural that online social interactions should be part of this profile. There is no way that social profiling would reveal which relationships really matter. The problem is that most of their customers are still struggling to get CRM 1.0 I also often seek advice from people who aren’t part of my social network.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

JANUARY 20, 2012

Palmisano has kept a low public profile during his tenure as CEO, so the opportunity to see him let down his guard a bit and talk about his personal style is a rare treat. What he learned from his college football career and why he’s glad he turned down the opportunity to try out with the Oakland Raiders in 1973.

Impressions 50

Impressions Profiling Video Marketing Research 50

Paul Gillin

JANUARY 26, 2016

A buyer persona is not a zombie—but a profile based on your understanding of a real customer and their real needs.” – Ambal Balakrishnan. “It’s “Every B2B site should produce cornerstone reference content that is comprehensive and authoritative; something that people link to and return to read again and again.” – Steve Rayson. “A

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

MAY 15, 2012

” The subject got me thinking about a topic that’s close to my heart, which is the low profile IT executives have assumed in driving social business at their organizations.

Business 50

Business Leads Lead Marketing Qualified Leads 50

Paul Gillin

FEBRUARY 22, 2011

Any good CRM system today should incorporate social activity into profiles. I previously expressed my opinions about the whole concept of social CRM. It seems to me that the “social&# qualifier isn’t necessary.

CRM 50

CRM Marketing Management Organization Salesforce.com 50

Paul Gillin

APRIL 18, 2012

Both are based upon a foundation of personal profiles and “friends,” which LinkedIn calls “connections.” Profiles are online identities that define members’ backgrounds and interests and reflect their activities and contributions to the community.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

OCTOBER 11, 2012

Fill Out Your Profile. It’s disappointing when their click takes them to a skeletal profile page with no photo. Remember that you started the conversation. That means you own it. When you contribute something interesting to the group, people will want to find out more about you.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

JULY 29, 2011

It describes four measures of content effectiveness that take into account multi-channel activity: Content-to-Contact Ratio, Comments-to-Content Ratio, Comments-to-Profile Ratio and Content-to-Share Ratio. That’s going to change as more sophisticated metrics emerge, however, and here’s where this report has particular value.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

APRIL 27, 2012

All members of the team can now apply social tools like tagging and profiling to identify and recommend experts who can help solve customer problems and closed deals. “If managers are in collaboration with their teams the information is more accurate and less filtered.”.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

OCTOBER 5, 2011

If you want access to my inbox and to my network, help me build my professional profile by making it easier for me to help my friends and contacts. Are serious buyers really willing to endure a half-hour sales pitch to get a crummy pair of movie tickets? And if so, were they serious buyers in the first place?

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

FEBRUARY 7, 2011

The ability to build detailed audience profiles, customize services for individuals and maintain a level of confidentiality were good reasons for CareOne to choose the path it did. Customer communities aren’t for everyone, and in the age of Facebook and LinkedIn, you actually need a compelling reason to start your own.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

AUGUST 20, 2010

The strategy paid off for me when I was assigned to write a profile of Paul McPherson, then the president of McGraw-Hill Publishing, for an alumni magazine. I’ve always advised young career-seekers to get as many informational interviews as they can. At the very least, they're good practice for the firing line of a real job interview.

Tips 50

Tips Fulfillment Lead Scoring Lead Ranking 50

Paul Gillin

AUGUST 6, 2012

The Social Marketing Automation suite enables customers to identify patterns in public online conversations, extract profile information and create what amounts to custom Klout scores. Awareness goes a step further by combining public profile data with conversation topics to create prospect databases.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

JUNE 9, 2010

Friends and Fame The great innovation in online communities came in 1998, when Classmates.com introduced the concept of personal profiles and friends. Profiles are a member’s personal homepage. In B2B communities, personal profiles are a way to register areas of expertise that others may find useful.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

MARCH 25, 2012

Sports Illustrated has a great profile of Albert Pujols in this week’s issue. It includes a line that dramatizes just how much the game has changed since the days of Ted Williams: Williams, for example, played until he was 42.

Profiling 50

Profiling Examples 50

Paul Gillin

OCTOBER 31, 2011

You can imaging information comine from patient data, symptoms, office visits, and background databases, computing these profiles, providing these profiles to the medical teams and helping them to see how the evidence supports the hypothesis.

Ad Building 50

Ad Building Buzz Domain FAQ 50

Paul Gillin

JANUARY 16, 2012

Bayer now has 54,000 profile tags in Connections, and the rapid and always-current directories is transforming the way people work together. Previously, employees had to find others within the organization by downloading and searching Excel spreadsheets. Collaboration in Medicine. The session features presentations from two users in medicine.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

SEPTEMBER 6, 2011

A comparison of Berry’s and Schartzman’s Klout profiles showcases the service’s flaws.Berry’s Klout score as of this writing is 70, while Schwartzman’s is 60. Except that Klout doesn’t currently monitor blogs, other than those on Google’s Blogger service.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

APRIL 28, 2011

The No-Stats All-Star – Michael Lewis’ profile of Shane Battier, a seemingly unremarkable NBA forward who raises every team he plays for to a higher level continually delights us with gold coins and features one of the best conclusions I’ve ever read. Read it and you’ll see why. It will touch your soul.

Classified Ads 50

Classified Ads Tips RSS Storytelling 50

Paul Gillin

APRIL 13, 2011

Be sure to point to your event site from the SlideShare and YouTube profile pages. SlideShare is a particularly good place to post speaker presentations as a way of raising awareness about follow-on events. Embed media from your SlideShare and YouTube channels on your event website.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

FEBRUARY 15, 2014

Spark and his collaborators are particularly harsh on practices that contribute to the noise level without adding value or that have selfish objectives like raising the sender’s profile at someone else’s expense. Sections like, “Stop Blogging About Everything” and “Stop Lifecasting” drive home this point.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50

Paul Gillin

MARCH 4, 2014

Her LinkedIn profile says she’s in the Russian Federation, which isn’t surprising given that DeskAlerts’ website says that’s where its development is done. I tried to reach the contact listed on the press release, whose name is Natasha Chudnova. I e-mailed Ms. Chudnova via PRWeb but got no response.

Research 50

Research Lead Scoring Lead Ranking Validation 50