The Point

APRIL 18, 2011

Sure, in theory, anyone with a Webcam and a YouTube account can create and share video content, but is the lack of production quality worth the risk to your brand? key features in the new product release. You can also easily embed Animoto into a Website or blog, or add the video to your company’s YouTube channel.

Cost 100

Cost Video Marketing Effectiveness Microsite 100

The Point

NOVEMBER 9, 2010

I might add a YouTube-style “play” icon to the slide, and a CTA to the sub-head: “Results from the Adobe 2010 Analytics Benchmark Survey. The slide image at top left is a live link, but you wouldn’t know that intuitively. View the Webcast Now.”.

Webcast 100

Webcast Advertising Benchmark Email Campaigns Case Studies 100

The Point

OCTOBER 14, 2010

The clients we work with are concerned with more basic, day-to-day issues: enhancing sales productivity, converting more inquiries to sales-ready leads (or trial users to paying customers), better leveraging their marketing database, and increasing demand generation ROI. I’m just not sure the rest of us are quite there yet.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100