B2B Marketing Traction

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Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

You have a great product or service. But your buyers are first and foremost human , and the way they buy consumer products has changed. They also buy because they feel good about the company that manufactures or supplies a product or service. You actually have a marketing budget. Why isn’t your marketing working?

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8 Social Media Marketing Ideas for Your Trade Show Exhibit

B2B Marketing Traction

It turns out YouTube is great for all phases of trade show promotion. At the show Facebook and Twitter provide good coverage in addition to YouTube. Post-show blogging and YouTube videos were most effective. If you’re launching a product at a show, extend the launch reach with social media video and photos.

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8 Content Ideas for Your B2B Facebook Page Posts

B2B Marketing Traction

Unlike LinkedIn, which is a little more static (your company page can display static product and service descriptions, Tweets and Blog entries), Facebook gives many options for content because you can key in custom messages with photos, links and videos. You do have a YouTube channel, don’t you?

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Spark New Results from Your B2B Marketing at Mid-Year

B2B Marketing Traction

Maybe one demographic is no longer the buyer of your product or service and a new generation is coming in. We launched the product and were the first to offer remote data entry in the early 1990s. Do they have an Instagram or YouTube presence and you don’t? ( If you don’t have a plan, ask yourself these questions.

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Marketing’s Perfect Storm: Copywriting, Optimization & Technology

B2B Marketing Traction

You need to know which are the most frequently-used when your target prospects search for your products or services. Your content needs to include and be tagged with the right keywords and phrases. This is both science and art. There are certain places where you can include keywords and phrases that the search engine algorithms respond to.

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4 Ways Pinterest Secret Boards Benefit B2B Marketers

B2B Marketing Traction

Competitive Analysis – Pin competitor logos, images, cover photos and banners from Facebook and LinkedIn, Twitter and YouTube “skins” to a board that only you and your marketing project stakeholders can see. ” 3.

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Stop Flushing Your Online Marketing Dollars Down the Toilet

B2B Marketing Traction

The old tactics (metatags, alt tags, keywords, links) have some value, but what’s more important is strategic and relevant content on your web site and on social media sites such as Facebook, Twitter, LinkedIn and YouTube.