B2B Marketing Traction

JANUARY 20, 2015

A blog is an important marketing tactic for businesses and professionals who want to get found online for their products, services and expertise. In this workshop, you will learn how to blog, what makes a successful blog, and how to get results from your blog. About the Workshop Presenter. Who Should Attend?

Consulting 100

Consulting Marketing Mix Planning Tactics 100

B2B Marketing Traction

APRIL 14, 2011

Several years ago I invested more time in understanding LinkedIn by attending Chris Rollyson ’s workshop at Confab on the topic. I was so impressed by Chris that I arranged for him to teach a local workshop on LinkedIn and other social networks here in Los Angeles. Neither opportunity was a fit for me, but I was encouraged.

Case Study 100

Case Study Case Studies Linkedin Studies 100

B2B Marketing Traction

DECEMBER 26, 2012

Many thanks to attorney and mediator Myer Sankary (and member, ADR Services ) , whose excellent Science of Persuasion workshop I attended years ago, and who sent a link to the Science of Persuasion video by Cialdini and Steve Martin as a holiday gift. The full video is just under twelve minutes, but trust me, it’s worth every second.

Video Marketing 100

Video Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

JANUARY 16, 2012

The sample book has been a hit at the 1-sheet workshops that I help teach for ProVisors. Boring colors, conservative design, staid business copywriting, boring details about your product or service. You can say whatever you want about your product or services. Do be strategic. Do have some personality. What’s your story?

Sample 100

Sample Paid Search Agency Trade Show Marketing Proposals 100

B2B Marketing Traction

MARCH 28, 2014

While I specialize in working with geeks, scientists and engineers, typically in manufacturing, software or technology companies, each one has different people, culture, target markets, products and services. I thrive as a person who can explore new territories and learn new things, so this is ideal for me. I get to choose with whom I work.

Consulting 100

Consulting Work Management Marketing Management Paid Search Agency 100

B2B Marketing Traction

MARCH 1, 2010

I got value from great networking, exhibits on strategic planning tools, methodologies and materials, author book-signings, workshops and breakout sessions. For OEMs, it’s important to focus on end-users of product as well as OEM customers. The keynote speakers were outstanding. Use ring-fence investing on key growth initiatives.

Planning 100

Planning Urgency Marketing Television marketing Conference 100

B2B Marketing Traction

DECEMBER 28, 2012

Launch some training products. People have been begging me to do workshops. I think I may make a list of my work colleagues I’m connected to on Facebook and think of a way to post to them on a regular basis that adds value. They like my presentations on marketing and social media and want more.

B2B Marketing 100

B2B Marketing Planning B2B Facebook 100