ViewPoint

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Bubble in the Funnel

ViewPoint

According to Wikipedia, Root Cause Analysis (or RCA) is defined as “a method of problem solving that tries to identify the root causes of faults or problems. The most optimistic sales cycle for the more complex products or solutions is three-to-six months. To date in 2016, these same territory reps have exceeded their numbers.

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Avoiding Cascading Zipper Failures between Marketing and Sales

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Translate this into a company’s departments where the failure of one department causes a zipper effect of partial failure to make or sell a product. In companies that have a lack of sales lead follow-up, they often buy CRM software products to shore up areas of non-compliance, which accomplishes very little.

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The “Keystone” of B2B Corporations isn’t CRM or Marketing Automation

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Thank you Wikipedia). ” There are numerous software products attempting to take credit for being the Keystone (much better than a corner stone). [1] A masonry arch or vault cannot be self-supporting until the keystone is placed. Is it the CRM system, without which so much important information would be lost?