Chris Koch
JUNE 18, 2010
Image via Wikipedia. Clear, simple product that everyone understands, right? When Zane started out, he faced competition from much larger bike shops, so he couldn’t afford to compete on price of the product. Simple things seem to be the most powerful, don’t they? Everyone knows what a bike shop does. The bowl of quarters.
Chris Koch
MAY 6, 2011
Image via Wikipedia. For example, many ITSMA members are companies that began by selling B2B products but are now trying to become known as full-service solution companies. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI.
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Chris Koch
JULY 28, 2010
Image via Wikipedia. This is especially true for services companies, who don’t have concrete products that can do the branding for them.). In part, this is an issue of control. Some companies have decided to let a thousand flowers bloom—i.e., Individuals can burn out—or just leave.
Chris Koch
APRIL 2, 2010
Let’s face it, even if it was possible to curl up in front of the fire with a glass of wine and our B2B products and services, no one would do it. Image via Wikipedia. This may be the ultimate question in B2B, especially as we struggle to integrate social media into the overall marketing mix. This company understands my pain.
Chris Koch
JULY 16, 2010
Image via Wikipedia. For example, in the three categories I’ve looked at so far (there are six categories altogether), we have one company using analytics to predict customer buying patterns (and this ain’t diapers or laundry detergent, ladies and gents—we’re talking six-figure jumbles of complex products and services here).
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