Biznology

JUNE 26, 2018

. “Word of mouth marketing can be very effective in the communication of the advertising campaign as it can offer a solution to ‘penetrating consumers guards’ to get them talking about a particular product. ” — Wikipedia.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Biznology

AUGUST 4, 2017

Source: Wikipedia ). Enterprise search, enterprise collaboration, enterprise social networking, enterprise mobile, and enterprise cloud are often lesser versions of Google Search , Google Docs , Facebook , Twitter , YouTube , Instagram , and a myriad of other products and services we use every day outside the office.

Enterprise Management 151

Enterprise Management Work Management Wikipedia Startups 151

Biznology

MAY 22, 2018

Before you embark on a costly campaign to repair your first two pages of Google search results after you, your company, your brand, or your product have been slandered or besmirched online, understand that it’s a life sentence. Cygnus X-1. The China Syndrome, 1979.

Google 206

Google Work Management Lock-In Wikipedia 206

Biznology

APRIL 21, 2017

It’s easy enough to run a text extraction program against a large repository of generic content, such as DBPedia —the database of content in Wikipedia. And it never really ends, because you have to continually improve the system after you develop a minimum viable product. It’s a long and laborious process.

Conference 147

Conference Marketing AI Domain Paid Search Agency 147

Biznology

JUNE 8, 2018

In the book I said you should be the Wikipedia of your most important topics. You develop a database of relevant keywords that cluster into topics, and you relate those clusters to your product taxonomy. It can even suggest what those topics are for a given product category. Answer all the questions in all the related queries.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Biznology

MARCH 5, 2012

Image via Wikipedia. It’s harder to be productive today because the work has become much more complex. That’s exactly what happened when Wikipedia, Google and Facebook won the battle for online attention over Encyclopedia Brittannica, the original Yahoo! The answer may not seem obvious now, but it will be in a few years.

Peer-to-peer 80

Peer-to-peer Wikipedia Business Enterprise Management 80

Biznology

OCTOBER 9, 2014

A question I often hear when speaking about how social collaboration technologies can make us all more productive is: if the organization becomes more productive, wouldn’t that make workers superfluous? Drawing it does not help much either: Enterprise Service Bus diagram (Source: Wikipedia).

Enterprise Management 80

Enterprise Management Work Management Service Wikipedia 80

Biznology

NOVEMBER 10, 2015

Content Marketing is the Epitome of Catch-22. Intuitively, cat people are going to do way better at mastering content marketing than dog people.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

MARCH 11, 2013

According to Wikipedia : Classical physics explains matter and energy at the macroscopic level of the scale familiar to human experience, including the behavior of astronomical bodies. Quantum mechanics has many implications on the microscopic scale, some of which are obscure and even counter-intuitive.

Wiki 80

Wiki Wikipedia Terms and Conditions Social Media 80

Biznology

FEBRUARY 17, 2014

Boxing Day at Eaton Center (Photo credit: Wikipedia). Wikis: they showed the potential behind a more “social” model of authorship, and Wikipedia is still proof that the model can be very effective under ideal conditions. Most of them never enjoyed the sustained success of Wikipedia in the corporate world.

Peer-to-peer 80

Peer-to-peer Wiki Wikipedia Business 80

Biznology

MAY 9, 2011

Image via Wikipedia. Retailers lament as to how brand loyalty is dead--that customers just search for products now instead of coming to their Web sites. Conventional wisdom says that shoppers do not care about brands anymore. To some extent, they are right, but they are drawing the wrong conclusion.

Brand Identity 80

Brand Identity Branding Wikipedia Loyalty 80

Biznology

FEBRUARY 15, 2012

Image via Wikipedia. In this free 30-minute Biznology® Webinar, I show you how to start your blog from the ground up and which tools to use to maintain it, so that you can take advantage of the blogosphere to get your products and your company more publicity. Do you have what it takes to stick with it and create good content?

Wikipedia 80

Wikipedia Webinar Metrics Planning Optimization 80

Biznology

FEBRUARY 7, 2014

(Photo credit: Wikipedia). But while increased reach is important, if one is not focused on reaching the right target audience and providing a product or service that actually satisfies some stated or unstated need, they may be investing in something with little chance of a return. A similar phenomenon happens to many start-ups.

SWOT 80

SWOT Planning First-Mover Advantage Wikipedia 80

Biznology

JULY 6, 2011

Image via Wikipedia. Internet users use search engines like Google and Bing to find information on anything, including the products or services that you have to offer. Internet users use search engines like Google and Bing to find information on anything, including the products or services that you have to offer.

SEO 80

SEO Service Wikipedia User-Generated Content 80

Biznology

OCTOBER 8, 2014

They were companies that offered similar products or services to one’s own company, and to succeed in business one needed to beat them. To those unfamiliar with the coopetition concept, according to Wikipedia: “ Coopetition occurs when companies interact with partial congruence of interests.

Business 80

Business Wikipedia Lead Ranking Communities 80

Biznology

APRIL 30, 2012

Photo credit: Wikipedia. I wish that I could tell you the company–it would make the story a lot better–but all I can say is that it is a health care product, one you’ve probably heard of. And this product has been positioned as much as it can be against its competitors–some large and some small.

Paid Search Agency 80

Paid Search Agency Companies Wikipedia Distribution 80

Biznology

FEBRUARY 26, 2020

percent due to a drop in salaries, restrictions on credit and a rise in the basic interest rate, per Wikipedia. It offers South America a long-awaited opportunity to leapfrog toward greater levels of innovation, productivity and socio-economic progress,” according to Armen Ovanessoff, a principal director at Accenture.

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Wikipedia 104

Biznology

OCTOBER 24, 2013

Photo credit: Wikipedia. This level creates awareness of your product or service. This level creates understanding and measures interest in your product or service. Content marketing takes time and effort. When marketers don’t see results, determining the return on investment isn’t easy. How-to videos. Endorsement.

Top of Funnel 80

Top of Funnel Sales Cycle Content Marketing Planning 80

Biznology

MAY 14, 2015

As Digital Transformation continues its buzzword journey through the Gartner hype cycle – hopefully toward the plateau of productivity stage – a fairly large number of other smaller – but equally puzzling – companion new jargon will be created. source: Wikipedia ). You can read the first one here.

Digital Transformation 80

Digital Transformation Wikipedia Gartner Correlation 80

Biznology

DECEMBER 12, 2013

John Krasinski(Photo credit: Wikipedia). For brand content, that may or may not be true, and it’s tempting for marketers to omit the fact that their competitor sells a better, faster, safer, cheaper version of their product. John Krasinski is joining Mad Men! Nah, just kidding. But he is joining the ranks of content marketers.

Brand Identity 80

Brand Identity Branding Advertising Agencies Wikipedia 80

Biznology

JANUARY 12, 2011

Image via Wikipedia. Foremost among those would be the context of the product—displaying Crisco amongst baking goods drives a different decision making process in the shopper's mind than does displaying it as a rash treatment or for tar removal. by Eva Lyford. That's true no longer. But that was then and this is now.

Social Media 80

Social Media Telemarketing Wikipedia Amazon 80

Biznology

OCTOBER 30, 2013

Photo credit: Wikipedia. Consider the following scenario: a potential customer is watching TV and sees an ad for your product. Ever visit a website on a mobile device, and find it virtually unreadable because it’s a desktop website and everything is too small to read on your little screen? You don’t have a mobile website!

Design 80

Design Mobile Marketing Wikipedia Internet Marketing 80

Biznology

APRIL 29, 2013

Photo credit: Wikipedia. To meet the market demand for lower prices, Dow Corning launched in 2002 an entirely new brand, called Xiameter , where customers could buy trailer-loads of certain products at a 10-15% discount through a newly built e-commerce engine. Time for another look.

B2B Marketing 80

B2B Marketing Work Management Marketing Management Paid Search Agency 80

Biznology

JANUARY 8, 2014

(Photo credit: Wikipedia). Is the information about our products and process readily available to all and are relationships with our clients stronger than ever? At our fingertips are the tools to enable instantaneous viral and global communications. Things should be going very well.

Webinar Metrics 80

Webinar Metrics Wikipedia Transparency Social Media 80

Biznology

MAY 14, 2012

Photo credit: Wikipedia. The Wall Street Journal, in a recent article, Avon Is Late to Social Media’s Party , says sales for cosmetic products have steadily moved online to sites like Sephora.com , Beauty.com and Drugstore.com. This has contributed to a -75% decline in operating profit for Avon and their 5.8

Wikipedia 80

Wikipedia Social Media Communities Twitter 80

Biznology

SEPTEMBER 4, 2013

Dan Schawbel, author and public speaker (Photo credit: Wikipedia). Promote Yourself shows you how to choose what you need to be known for and to treat yourself as your most important product. If you can’t do it for yourself, then how can you do it for my product?

Promotion 80

Promotion Public Relations Work Management Wikipedia 80

Biznology

AUGUST 12, 2015

Wikipedia defines it as “a generic term for an industrial economy that is, by design or intention, restorative …and in which material flows are designed to either reenter the biosphere or circulate at high quality without entering the biosphere”. So what exactly is “circular economy”? However, this approach is unsustainable on a global level.

Brand Identity 80

Brand Identity Branding Paid Search Agency Terms and Conditions 80

Biznology

SEPTEMBER 19, 2013

Photo credit: Wikipedia). If you have a new product that perhaps solves a problem in a new way, your top goal is educating your prospects. Educators are constantly talking about learning styles. Some people are auditory. Others are kinesthetic. As a marketer, are you thinking about the learning style of your audience?

Wikipedia 80

Wikipedia Education Marketing Training 80

Biznology

JANUARY 27, 2014

Photo credit: Wikipedia. SEO is an art because mathematical models don’t establish business goals, tell convincing stories or know why your audience buys your product. Search bot don’t buy your product, people do. It is impossible to model an algorithm on the needs of human being.

SEO 80

SEO Forrester Wikipedia Keywords 80

Biznology

APRIL 12, 2012

Credit: Wikipedia. At first, e-mail was pure productivity. Aaron Kim had a great post yesterday on our expectations of what social media tools will do for us. That got me thinking about how social media wasn’t the first tool that we have such outsized expectations for. But I was a computer geek and we send e-mail to each other.

Social Media 80

Social Media Tools Media Wikipedia 80

Biznology

MAY 17, 2013

Photo credit: Wikipedia. The larger the organization is, the larger its website is (usually) since the website content needs to reflect every part of the business including all of the different departments or product or service offerings. The SEO process looks the same, for the most part, for any website owner.

Enterprise Management 80

Enterprise Management SEO Public Relations Wikipedia 80

Biznology

SEPTEMBER 23, 2013

Photo credit: Wikipedia. BODYFORM : a UK maker of feminine hygiene products was called out by a snarky male on its Facebook page. A Facebook group called for a boycott of all J & J products. New media channels – digital, social media and mobile – change marketing from a monologue to a conversation.

Brand Identity 80

Brand Identity Branding Business Amazon 80

Biznology

JANUARY 23, 2012

Image via Wikipedia. Glenn came up with a program whereby his reps can send to their contact lists emails embedded with a link to an informative video, created by Mike Mraz , a trade show marketing expert with a creative knack for video production. Are you seeing productive new ways to keep in touch with customers and prospects?

B to B 80

B to B Marketing Management Video Marketing Trade Show 80

Biznology

AUGUST 26, 2013

Photo credit: Wikipedia. In the mix are employees charged with product specification, users of the product, and purchasing agents, not to mention the decision-makers who hold final approval over the sale. Your most important tool in B2B is, arguably, the marketing database.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Biznology

OCTOBER 10, 2013

Photo credit: Wikipedia. If you outsource content production, you can also have an authentic voice, but only if you choose your outsourced provider wisely and maintain an ongoing relationship with them. That takes time and some degree of talent.

RFP 80

RFP Advertising Agencies Internet Marketing Wikipedia 80

Biznology

OCTOBER 10, 2012

Photo credit: Wikipedia. Certain products or services may no longer be offered which means that those pages of the website will be removed and replaced. The most important indicator of a good business website is one that provides visitors with a good user experience. Over time, it only makes sense that websites will need to be tweaked.

Wikipedia 80

Wikipedia Impressions Google Relevance 80

Biznology

JULY 13, 2010

Image via Wikipedia. The magazine poked fun at a manufacturer of a doggie shampoo that bragged that its product had undergone no animal testing. This might be one product that you'd want to test on animals, no? Sometimes you see something that helps put into perspective a whole class of behavior that makes no sense.

Business 80

Business Public Relations Wikipedia Class 80