Customer Experience Matrix

article thumbnail

Matching Social Media to Your Needs and Resources

Customer Experience Matrix

It analyzes the situation of a hypothetical company facing a major product recall. Highlighting these shows that social networks, Twitter, message boards and Wikis are appropriate options. An Example The table below gives a simple example of these ideas in action.

article thumbnail

Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain

Customer Experience Matrix

Adobe was already a major force in Web development through its Dreamweaver, Flash and ColdFusion products, not to mention Omniture for Web analytics. But Day fills out its line by adding enterprise-class content management, digital asset management and social (blog, Wiki, etc.) publishing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities.

article thumbnail

150+ Questions for Your Marketing Automation RFP

Customer Experience Matrix

In fact, prioritizing requirements is the most important discussion buyers can have when selecting a product. If this really takes off, perhaps the list can be maintained in a communal form such as a Wiki. Naturally, people will disagree with some of my weights. But that’s a healthy debate. So bring it on. -

RFP 120
article thumbnail

Agent-Based Simulation for Customer Experience Modeling (Is This Fun or What?)

Customer Experience Matrix

The particular product I chose, SeSAm ( www.simsesam.de ), was developed as a teaching aid. The bug and workaround are described in the BugList section of the SeSAm Wiki in the last entry under “Normal Priority Bugs”. ) OK, so I spent several fun-filled hours yesterday working through a tutorial for an agent-based modeling system.

article thumbnail

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

I expect Alterian to extend the product to monitor and manage individual relationships, thereby integrating social media with other aspects of customer management. In sum, Techrigy is an interesting product on its own, but the real story here is the potential for merging social media with other marketing systems.

article thumbnail

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

The system also extends beyond sales and marketing functions to include customer forums, Wikis, support tickets, project schedules with tasks assigned to individuals, and coupons. Hatchbuck workflow Hatchbuck is another all-in-one product for very small businesses. The system integrates via Zapier with ecommerce products.