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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

Publishing has historically relied on advertising, or sponsorships, to pay for content production. Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages.

ROI 100
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Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com

Buzz Marketing for Technology

White Papers. Sponsored White Papers, Webcasts, and Downloads. Suns Open Work Program Cuts CO2 Emissions, Reduces Real Estate Costs, Improves Job Satisfaction; Additional Focus on Energy Efficient Products, Greener Datacenters Delivers Value for Sun and Customers. See the latest entries on the Intel wiki >>.

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Social Media Marketing Strategies for 2010

Webbiquity

Interestingly, PR-type measures—such as improving brand or product awareness and reputation—scored in the middle of the pack of 10 possible objectives, with just over half of marketers indicating they would target and measure these objectives. The lessons?

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

White Papers |. src = [link]. }. ); WHITE PAPERS. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. How to Be a Supremely Productive Person: A Chat With John Halamka. Blogs and Wikis in the Business World. WHITE PAPERS.

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Intranet Blog :: E-mail fatigue

Buzz Marketing for Technology

This over reliance has come at the expense of employee productivity and intellectual property. Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. Intranet (Finding ROI) White Paper. Internal Communications. Intranet 2.0.

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B2B IT and Social Media 1: The Buyer Perspective

WebMarketCentral

White paper syndicator ITtoolbox recently completed a study of buying influences in B2B IT purchasing decisions. Specifically, ITtoolbox wanted to determine how IT decision makers use social media tools (such as blogs, podcasts, discussion groups and wikis) to assist in purchasing decisions. The results are eye-opening.

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Content Curation in B2B Marketing

Online Marketing Institute

Business buyers typically seek additional information and resources for information on business products and services. The curation of useful content for B2B marketing serves as a productive and manageable solution for providing prospective customers a steady stream of useful information from trusted sources.