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New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book

Trade Press Services Newsletter

Authors can transform their dreams into reality by focusing on strategy, writing, editing, production, and marketing. Making It Happen Our latest white paper offers tips for breaking into the publishing industry and becoming a published author. The outcome, however, can transform your business and thought leadership.

Paper 311
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People Don’t Read Your White Papers. Who Cares?

The Point

This functionality not only generates additional insights for marketers as to just how much of their content prospects are actually reading, but also enables more sophisticated lead qualification methods, for example: granting higher lead scores when an individual prospect reads more than say, 80 percent of a white paper. It doesn’t.

Paper 193
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White Papers: Refresh or Write Fresh?

WriteSpark

Your marketing team may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it's instantly forgotten. These papers offer proven performance that you'll want to sustain. How a Copywriter Can Help.

Paper 120
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White Papers: Refresh or Write Fresh?

WriteSpark

Your marketing team may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it's instantly forgotten. These papers offer proven performance that you'll want to sustain. How a Copywriter Can Help.

Paper 120
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Generate More Leads With These 3 White Paper Landing Page Examples

Unbounce

White papers are content marketing powerhouses for business-to-business (B2B) companies. We’re not just sayin’ it: 62% of the most successful B2B marketers think white papers are the most valuable type of content. On the customer side, 71% of B2B buyers use white papers to inform their purchases.

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Technical Writer’s Dilemma: White Paper Vs. Blog Post

DivvyHQ

White paper or blog post. But those worlds are colliding much more frequently these days, especially when a company's audience benefits from highly detailed content on technical concepts, products or services. Why not both? Technical writers and content marketers dwell in very different worlds.

Paper 105
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How to Write a White Paper That Generates Quality Leads

NuSpark Consulting

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. In the context of B2B digital marketing, however, a white paper is long-form content aimed at promoting products or services, using selected facts and logical arguments to build the case.

Paper 113