LeadSloth

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Upcoming Lead Management Events

LeadSloth

Genius Demand Gen Academy , series of 12 webinars, starting June 9th. MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). They are taking some steps towards lead management, and will be showing their email marketing and lead nurturing capabilities in this webinar. MarketingSherpa Lead Management Webinar.

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What Lead Nurturing Content to Send When?

LeadSloth

On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?

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Email Newsletters: a Best Practice That Needs to Die

LeadSloth

DemandBase has just announced a webinar series called B2B Marketing Best Practices that Need to Die (I will present one of the sessions). Today, I’m working on my presentation for Monday’s lead nurturing webinar 7 steps to finding untapped revenue in your marketing database , where I’m presenting real best practices.

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Will Marketing Automation Be Free?

LeadSloth

This is supported by the main trends in the Marketing Automation market: The product scope of all marketing automation vendors is quite similar. Loopfuse has published pricing for their paid products, and they have a low-overhead sales model. To learn how, attend Tuesday’s 30-minute webinar. expensive sales teams).

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Process Turns Marketing Automation Into Revenue

LeadSloth

However, many organizations have more good content than they realize: check old blog posts, recorded webinars and other valuable content. But usually, it also requires a renewed focus on creating content that focuses on the buyer’s issues, rather than your own products.

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Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?

LeadSloth

However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. By the way: tomorrow I’m presenting a webinar with SalesFUSION, a Marketing Automation vendor that focuses heavily on Microsoft Dynamics CRM (but also supports Salesforce.com, of course). What if you’re choosing a CRM system today?

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Eloqua Experience 2010

LeadSloth

During their presentation they set up a simple webinar campaign on the fly. The new Eloqua Cloud Connector product integrates 3rd party applications like JigSaw and Webex in the Program Builder. Another new product is Eloqua Discover for Salesforce.com. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge).

Eloqua 100