WebMarketCentral

FEBRUARY 12, 2007

ON24 , a producer of webcasting and rich media marketing campaigns for B2B companies, recently released its annual ON24 Insider on Publishing: Key Webcasting Findings for the Publishing Industry report for 2006. Average attendance per event increased by about 9%. - Average attendance per event increased by about 9%. -

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WebMarketCentral

JULY 9, 2008

No lost productive time due to travel. Their new Virtual Show platform combines the company's expertise in webcasting with rich graphics to create a compelling visual environment with useful tools for presenting information and qualifying online "booth visitors." The concept of virtual tradeshows has been around since at least 2001.

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WebMarketCentral

SEPTEMBER 26, 2007

This week, I had the opportunity to learn more about how Sharat Sharan , president and CEO of webcasting and rich media platform provider ON24 , has built this company into a leader in online lead generation and communication. That's when we started focused on live webcasting events. These customers use ON24 for CPE webcasts.

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WebMarketCentral

OCTOBER 3, 2007

Online presentation tools such as WebEx and LiveMeeting are helpful for collaboration, and GoToWebinar or ON24 are great for webcasting, but these services generally aren't practical for the typical road warrior, bag-carrying sales rep. The I Present to You! There's no need to put the prospect "on hold" while bringing in another person.

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WebMarketCentral

AUGUST 21, 2007

Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). Use high-production value assets such as Flash and online video sparingly. How to keep costs down Use interactivity and integration with back-end systems (e.g.

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WebMarketCentral

JULY 14, 2008

In addition, you can mix in "research" type questions that can be used to collect information for later production of a research report / thought-leadership piece. For example, Red Hat software has provided no-registration-required webcasts. People love to be tested on their knowledge, particularly engineering and IT audiences.

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WebMarketCentral

FEBRUARY 14, 2007

Key finding: "A MarketingSherpa survey last year found that technology marketers ranked webinars as one of the top three marketing techniques and that 35% rated them as “very effective” -- second only to product demos in popularity."

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