The Point
DECEMBER 3, 2013
What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing. Neither the headline, subhead, nor the title of the event itself provide any kind of specific, credible idea of what I would gain from attending the Webcast. Who’s speaking? Here: nada.
The Point
NOVEMBER 9, 2010
In this case, an invitation to download a recorded Webcast, Adobe combines a clean email design with clear, concise selling copy that gets to the point quickly and with a minimum of fuss. I don’t really know this is a Webcast until I read the body copy, and even then it’s not entirely clear what I’m being asked to do.
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The Point
JUNE 20, 2011
Opinion/Thought Leadership – opinions/rants/views on the world of [insert your product category here] – the good, bad and ugly. Best Practices – strategies, tips and techniques for improving results, ROI, efficiency, productivity, value, etc. Include a link to the complete paper or Webcast so people can read or view more.
The Point
OCTOBER 14, 2009
We work with a lot of SaaS (Software as a Service) clients, and the inclination for those companies is to offer a free trial or download of their product. the person has received very little information to date on your product (and thus is less likely to want to try it out on the spot) and.
The Point
MARCH 3, 2010
product demos) because the more educational material appeals to a broader spectrum of prospective buyers and not just those further down the sales cycle. So does all this mean you should dump your white papers, research reports and educational webinars, in favor of product brochures and buying guides? News and articles, at 84%.
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