Paul Gillin

OCTOBER 21, 2010

When I look back at my own output over the last four years – four books, 190 articles, nearly 1,000 blog entries, 300 podcasts, more than 50 webcasts and a busy speaking/training schedule – I marvel at the role that cheap and free technology has played in making me more productive. None cost more than $50. The Desktop Basics.

Product 50

Product Co-Registration Webcast Work Management 50

Paul Gillin

MAY 13, 2016

Most content marketing is currently delivered piecemeal in the form of white papers, e-books, webcasts and the like. While Adobe uses CMO.com to build thought leadership, it maintains a strict church-state separation between ownership and the editorial product. Adobe doesn’t even have access to the 30,000-name newsletter mailing list.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

Paul Gillin

JANUARY 17, 2012

A sampling: “I need information on 3M Japan products (name withheld) and what are the Eurpean substitutes?”. Does somebody know whether (unnamed competitor’s product) is approved at (unnamed customer)?”. The group held live live webcasts and chats to explain the event and succeeded in getting 45 prototypes from across the U.S.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

MAY 13, 2010

Messages are often focused on selling a solution rather than solving a problem, but people don’t care about your product; they care about what’s troubling them right now. Today it’s cheap and easy to point a camera at a product manager or engineer and ask the person to explain a product. Is it easy to join your list?

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. Avaya’s Paul Dunay (left) said it best in a recent webcast. “We

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

JUNE 24, 2010

The other provides access to six customer-only educational webcasts during next 12 months for all customers who renew, regardless of timing. It turns out that both programs are equally successful in boosting renewal rates, but the webcast promotion has a better ROI. The webcast is probably the smarter incentive to offer.

ROI 50

ROI Paid Content Social Marketing Webcast 50