Digital B2B Marketing

MARCH 19, 2012

Rallying an organization accustomed to producing product information sheets, webcasts and white papers around creating content that is optimized for search, easy to consume, timely and worth sharing is a difficult organizational change. The New Inbound Marketing Content Requirements. Timely Content is a Key Opportunity.

Inbound Marketing 100

Inbound Marketing B2B Marketing B2B Webcast 100

Digital B2B Marketing

APRIL 17, 2013

At one end might be the experience someone has using your product or service as you intended. Each has a role to play in creating and shaping opinions of your company and product. Advertising is dead (again). The latest killers are the social media and content marketing stars. Not so fast. Marketing is a spectrum. A mobile banner?

Advertisements 100

Advertisements Advertising Mobile Advertising Webcast 100

Digital B2B Marketing

AUGUST 23, 2012

You expect decision makers to attend your webcast or view your product demo when your persona indicates they rely on the recommendation of their team for more technical aspects of the evaluation.

Lead Ranking 100

Lead Ranking Lead Scoring Peer-to-peer Leads 100

Digital B2B Marketing

JUNE 16, 2011

Your product and service must always exceed expectations. Getting participation on a webcast or a passing a grade on your website feedback survey isn’t nearly enough. When I know you have a great product, I might recommend it. Your marketing must become so valuable the audience would miss it. Please Market to Me!

Webcast 100

Webcast Demand Generation Agencies Demand Generation Mobile Advertising 100

Digital B2B Marketing

JANUARY 26, 2012

For me, live webcasts are a format of last resort. When I want information about your product, deliver it or lose your opportunity. Marketers are competing for attention instead of helping us focus our attention on our priorities. Here are five mistakes content marketers continue to make: Content that consumes my time.

Content Marketing 100

Content Marketing Planning Webcast Lock-In 100

Digital B2B Marketing

JULY 11, 2013

Improving awareness and perception of your product, brand or company increases the leads across all sources. Larger webcast audiences. PR, analyst relations, content marketing, events, social media, even internal marketing, can play important roles in establishing your brand. How Branding Bridges the Opportunity Gap. More Referrals.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

Digital B2B Marketing

SEPTEMBER 22, 2011

Links to a webcast and white paper on the same topic do not give your audience two different paths, only two different formats. Accept the product development lead’s invitation to join the technology review meeting. Make Choices Specific and Different.

Planning 100

Planning Content Marketing Webcast Content 100