WebMarketCentral

MAY 18, 2009

In another helpful guest post on the topic of business video, Kate Morris offers tactics for "produce quality videos that spread," such as producing content that is relevant to your product or service and using a broad variety of media (not just online) to promote your content. Tags: Web 2.0 Social Tagging.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

SEPTEMBER 18, 2007

On the tactical side, Scott presents a coherent framework for integrating all the tools of Web 2.0 An integrated approach maximizes the impact of online marketing and PR efforts, and Scott provides a useful thought framework for creating a coherent and productive action plan. social media. And then they will write about you!”

PR 20

PR Rules Web 2.0 Wiki 20

WebMarketCentral

MAY 18, 2007

Low-Involvement B2B Products and Services For low-cost products and services, or infrequently-purchased higher cost offerings, one frequently used method is offering discounts. One intriguing concept is to build your own industry-specific Web 2.0 tags: Web 2.0 Interested?

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

WebMarketCentral

APRIL 15, 2009

No outside expert will ever be able to carry on in-depth conversations about your industry or products the way your own subject matter expert employees can. Tags: Web 2.0 Ultimately, social media marketing is an in-house activity. Social Tagging.

Social Media 20

Social Media Web 2.0 Media PR 20

WebMarketCentral

JANUARY 11, 2010

This is a great potential source of new product/service enhancement ideas as well as topics for blog posts, white papers or other content. To Become a Resource Prospects don't care about your products or services—they care about solving their problems. Tags: Web 2.0 Social Tagging.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

AUGUST 1, 2007

Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort). Next: Viral Marketing Caveats and Links ** technorati tags: viral marketing, viral media, promotion, MarketingSherpa, B2B lead generation, email, blog outreach, PR, Web 2.0,

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

APRIL 22, 2009

Now they need to know how to properly use (from both a technical and etiquette standpoint) all the major tools on the social media landscape , how to produce thought-leadership content, how to put together social media releases , at least a passing knowledge of online video production and sharing, and more. Social Tagging.

PR 20

PR Social Media Web 2.0 Media 20

WebMarketCentral

DECEMBER 22, 2008

Imagine a production line employee asking a question online and getting a direct response from an auto company executive on Twitter or YouTube—instantly and publicly, with no filtering through layers of management or labor spokespersons. Tags: Web 2.0 Social Tagging.

Social Media 20

Social Media Web 2.0 Media Blogger 20

WebMarketCentral

JULY 30, 2009

Here are four examples of social media marketing RONI: Your company fails to respond to a complaint about your product or service on a social media site. Many questions posted in social media venues aren't product-specific, but rather are the result of someone trying to figure out how to solve a problem. Tags: Web 2.0

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

JULY 21, 2009

This can range from guidance and techniques (such as the posts from Reid and Mark above) to news about innovative products or services. When tweeting about your own product or service, the key is (as with marketing in general, though even more so in social media) to focus on the benefits. Tags: Web 2.0 Social Tagging.

Twitter 20

Twitter Web 2.0 RSS B2B 20

WebMarketCentral

DECEMBER 31, 2009

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. Tags: Web 2.0 Social Tagging.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

APRIL 2, 2009

Content production—content in the form of blog posts, white papers, reports, video, presentations, podcasts and images is a major component of social media marketing. Tags: Web 2.0 A social media consultant may in many instances be able to supplement your internal resources to produce link-worthy material. Social Tagging.

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

NOVEMBER 30, 2009

If you feel compelled to report a bad experience with a company or product, make the criticism fair, accurate and factual. Tags: Web 2.0 Never disparage anyone by name online. The information will be there forever. There is no profit in burning bridges. Social Tagging Random.

Social Media 20

Social Media Web 2.0 Eye-Tracking Media 20

WebMarketCentral

JULY 13, 2009

Steve details helpful tools and techniques for monitoring buzz, sharing information, promoting your product or service (carefully), and using Twitter as a platform for conversations—not monologues. Tags: Web 2.0 But as General Eric Shinseki said, 'If you don’t like change, you’re going to like irrelevance even less.'”

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

OCTOBER 23, 2006

What if the most highly-rated products on epinions are the ones already backed by huge national advertising budgets? Social networking will clearly be a winner once that executive recruiter joins LinkedIn. ** Terms: Web 2.0, But what if it doesn't turn out that way? What if the most commonly tagged blogs on del.icio.us

Social Networks 20

Social Networks Web 2.0 Advertising Agencies Opinions 20

WebMarketCentral

JANUARY 28, 2009

Vendors have products and services designed to solve those problems. Every vendor will rave about its own products or services, and buyers get that. FYIndOut is free for b2b buyers, who can read product/service reviews posted by other users, write their own review, contact multiple vendors at once, and network with other buyers.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

JUNE 16, 2008

Like most rock stars, Christopher Barger—who along with GM vice chairman Bob Lutz has transformed the image of GM from stodgy 20th-century manufacturer into Web 2.0-savvy Social media has given every consumer the opportunity to reach millions of others with his or her opinion of a brand or product.

Social Media 20

Social Media Media Web 2.0 Blogger 20

WebMarketCentral

JANUARY 5, 2009

Write an article (or articles) for Google Knol on topics pertaining to your product or service. Upload company-related photos—you, other executives on your team, your building, your products, screenshots (if there is any software component to your product), your logo, etc.—to Tags: Interactive PR Web 2.0

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

DECEMBER 17, 2008

Which tools can help make your efforts more productive and effective? The 4 Essential Elements of Web Design by Spinfield Designer Jason Nester offers highly practical advice (i.e. Flash, widgets and Web 2.0 colors need not apply) about the most critical factors in site design.

Design 20

Design Marketing Websites Forrester Best Practices 20

WebMarketCentral

DECEMBER 9, 2009

Tags: Web 2.0

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

JULY 30, 2007

Studios use these for virtually every major film release; B2B marketers can do the same for key product areas. A corporate blog, if done well—that is, focused on industry issues and customer problems as opposed to company "news" and product pitches—can be an effective viral tool. Microsites are a third highly-rated viral tool.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

MARCH 5, 2008

Using these qualifiers can make searching much less frustrating and more productive. 4,000 Ads a Day, And Counting by Search Insider After establishing the problem: "the average urban dweller is exposed to between 3,000 and 5,000 advertising messages every day.

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

JUNE 4, 2007

We only need to find out under what context what things are useful, and then present that product or content given the context. Baynote's approach has also been covered on The Next Net blog and Software Abstractions , and according to MarketingRev , " Baynote stood out (at the recent Web 2.0 Then the prediction is very accurate."

Doubleclick 20

Doubleclick Privacy Paid Search Agency Advertising Agencies 20

WebMarketCentral

SEPTEMBER 23, 2009

According to research by Schneider Associates , only 38% of b2b product launches are rated "successful" by the companies introducing the new products. After decades of new product launch experience, why such a dismal rate? Tags: General Marketing Web 2.0 Why does the following still sound familiar?

Web 2.0 20

Web 2.0 Product Public Relations Tagging 20

WebMarketCentral

DECEMBER 18, 2007

Vendors are using social media to raise awareness and build market credibility, while B2B buyers are using these sites to seek out "the real story" on suppliers, products and services. If your product/service is complex enough to warrant the effort, and you can make the time to devote to regular posting, then consider creating your own blog.

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

SEPTEMBER 24, 2009

5: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 Another strategy piece, this one on working outward from a solid website design, SEO and SEM through broader marketing tactics and media. #4: It shows creative examples of Web 2.0 / social media email signatures from early adopters of the now increasingly common practice.

Banner Ads 20

Banner Ads Web 2.0 Eloqua CTR 20

WebMarketCentral

SEPTEMBER 10, 2008

Business video production is growing exponentially because video is engaging, repurposable (for example, you can use a video on your website, at tradeshows and in presentations; post it on YouTube; use it as an asset for blogger outreach or a channel sales tool; add it to social media press releases ; etc.),

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

NOVEMBER 12, 2008

Its business potential , not just for marketing and PR, but for applications like customer relations and crowd-sourced product development is only beginning to be tapped. Obviously, Twitter has inspired a large and enthusiastic following. Yet there are significant concerns about the future viability of the platform.

Twitter 20

Twitter SEM Tools Practices 20

WebMarketCentral

SEPTEMBER 5, 2008

Avoid the seven deadly sins of blogging , including pride (writing as though you're the only person who knows anything about a particular subject), wrath (using your blog to trash other people, companies, products or ideas) and sloth (not posting regularly or responding to comments).

Social Media 20

Social Media Practices Media Wiki 20

WebMarketCentral

JULY 16, 2007

The primary value of social media is the access it provides to objective feedback on products and services. However, decision makers trust social media content more than any other source. Vendor content came in second, followed closely by trade media.

Social Media 20

Social Media Peer-to-peer Media Wiki 20

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

WebMarketCentral

SEPTEMBER 4, 2008

Video Tours Increase Sales by Social Media Optimization Blogger David Wilson summarizes a SellPoint/Cormetrics study showing that audio/video "product tours" can increase e-commerce conversions by up to 35%—plus they're portable, so they can easily be re-used in other online venues. How Can Marketers Harness The Social Web?

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

MAY 6, 2009

I sat in last week on an excellent webcast presented by Chris Abraham of social PR firm Abraham Harrison and Anamitra Banerji , product manager at Twitter, on using Twitter for business. Tags: Web 2.0 A Practical Guide to Twittering for Business View more presentations from chrisabraham. 4) Find people to follow on WeFollow.

Twitter 20

Twitter Web 2.0 Business Tagging 20

WebMarketCentral

MARCH 11, 2008

by The Origin of Brands Blog Sure it does, says best-selling author Laura Ries in this entertaining and insightful blog post, for products like " perfume, condoms or erectile dysfunction drugs," but.hamburgers?!

Creativity 20

Creativity Marketing Analytics Tools Adwords Best Practices 20