B2B Marketing Traction

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How Businesses Can Market Like Beyoncé

B2B Marketing Traction

Who will buy your product or service? Who will influence the buyers of your product? As a marketer, you must keep in mind that buyers are inundated with competing products and services. Fourth, when it’s time to launch that new product or service, put a plan together for how you will do it. Social Media/Web 2.0

Web 2.0 100
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A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Post updates about your business on your Company, including links to blog posts, press releases, product launches and releases, events, awards and other news. Too many companies keep all marketing information limited to product and service details. Marketing Strategy Social Media/Web 2.0 SlideShare.

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Why Product Launch Plans Need to Include Social Networking

B2B Marketing Traction

I recently provided some marketing consulting and services for a technology start-up about to launch a new product. They contacted me with little time to spare before their intended product launch at an industry event. “We haven’t done much – we’ve been very busy with product development.”

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New Buying Paradigm Not So New for High Tech Marketing

B2B Marketing Traction

Choosing the better technology would make our product superior, right? I believe this is a sign of disruptive technology (Internet, Web 2.0) Image by cambodia4kidsorg on Flickr, CC BY 2.0. When we hit the streets to cross the chasm/sell our software, IT Managers had one thing on their mind: ORACLE. The reasons?

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Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

The adoption rate was so fast on Pinterest, of course it got the attention of businesses who want to create brand awareness and promote their products and services. And, Pinterest users (pinners) are using it for their business projects, pinning information about solutions and products for the project. My answer to my client?

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What Does Social Media Have to Do with Crossing the Chasm?

B2B Marketing Traction

Now , when the product idea is just a seedling in your brain and soul. Because the time to launch your new product, community initiative, or strategy will be upon you before you know it. Because the time to launch your new product, community initiative, or strategy will be upon you before you know it.

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Does Your B2B Sales Team Dominate LinkedIn?

B2B Marketing Traction

Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Executive and managers are asking questions of their peers about which products and services they prefer in LinkedIn Groups and the Questions and Answers feature. Understand the conversation.

B2B Sales 100