Customer Experience Matrix

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Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

Customer Experience Matrix

As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors.

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Getting Closer to My Usability Ratings

Customer Experience Matrix

But I also knew that some of the vendors focused on complex programs ( Market2Lead , Marketbright and arguably Silverpop/Vtrenz ) embed similar-looking list-style campaigns within a larger flow logic. Marketbright and the new Market2Lead interface use an actual flow chart; Silverpop/Vtrenz uses non-visual rules.

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Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

Silverpop's figures may also be inflated by its consumer email production business. My general interpretation of these numbers is that demand generation remains a dynamic market -- new participants can still enter successfully if their product and pricing are attractive enough.

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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

Or will they simply be crushed as giants from related industries introduce their own products? Although Unica, Alterian and SmartFocus have purchased complementary products, these were extensions around the campaign management core. Again, there was already one transaction: Silverpop/Vtrenz in 2007.

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Manticore Offers A Lower Cost Alternative For Online Lead Generation

Customer Experience Matrix

Both products integrate with salesforce.com (and Eloqua with several others). I’m glad to know about Manticore because people do occasionally ask about this sort of system and balk at the cost of Eloqua and even-more-expensive Vtrenz (just purchased by Silverpop ; see last week's post ). and link these to profiles in salesforce.com.

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First Look at New Marketo Release

Customer Experience Matrix

release of his flagship product, scheduled for March 3. Products including Silverpop Engage B2B (formerly Vtrenz), Market2Lead and Marketbright also let marketers set up small, sequential campaigns and embed them in selection framework. The changes that Fernandez described seemed good but subtle.

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How Different is Small Company CRM?

Customer Experience Matrix

The study looked at both hosted and on-premise products. Firms like Eloqua and Vtrenz provide a mix of features—essentially, email and Web campaigns for lead generation and nurturing—that don’t match my usual categories. They are certainly not conventional CRM since they integrate with other sales and service products.

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