Webbiquity

JANUARY 16, 2024

Stuck on how to make your B2B marketing videos stand out ? In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. For example, if you’re a software company, you could use animated characters to show how your product makes daily tasks easier for businesses.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. million digital video viewers in the United States alone. Video uploads have increased by 263.4%

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Marketing Insider Group

NOVEMBER 21, 2023

How does a playing card company end up becoming one of the world’s most enduringly popular video game makers ? Nintendo and Amazon understood the ageless principle that your product is not what you sell. Find out why your product is not what you sell. Then discover how to sell the solutions to people’s needs and wants.

Product 216

Product Lead Ranking Fulfillment Amazon 216

Biznology

JANUARY 31, 2020

Here’s a list of 30 things that, in my experience, are all-too-easily overlooked in the process of making videos to support technology solution selling. All relevant background materials shared with the production team. ? Tells a story and helps to build a video library of good stories. ? Organization. ? No vague promises. ?

Video Marketing 138

Video Marketing Product Trade Show Differentiation 138

NuSpark Consulting

AUGUST 8, 2023

This blog post will delve into three specific areas where AI is reshaping advertising: AI in ad design, AI in TV/video design, and AI in ad copywriting. AI in TV/Video Design Revolutionizing Production Real-Time Editing and Optimization : AI can perform real-time editing, making it easier to adapt content according to audience reactions.

Marketing AI 244

Marketing AI Advertisements Advertising Product 244

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon. But what exactly qualifies as video content?

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

KoMarketing Associates

OCTOBER 5, 2022

When it comes to video content, new research indicates that marketing departments are leaning on these assets the most to build more brand awareness. Overall, it’s the marketing department that leverages video marketing the most, followed by the product team. Shifting Video Content to Social Media Platforms.

Marketing Report 247

Marketing Report Video Marketing Youtube Distribution 247

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Valasys

JANUARY 25, 2024

Are you launching a new product or making a big announcement for your company? Then you need to incorporate video marketing into your strategy! Today, video has become the most engaging and effective medium for reaching your target audience. Remember, one size doesn’t fit all in video marketing.

Video Marketing 45

Video Marketing Marketing & Strategy Marketing Strategy Product 45

Vidyard

DECEMBER 13, 2019

There are many ways to produce a video. You can do it yourself, you can hire an in-house video team, and sometimes, you call in the big guns. Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. Why Should You Hire a Video Production Company?

Paid Search Agency 133

Paid Search Agency Work Management Video Marketing Product 133

Biznology

JULY 1, 2019

For many, video production is not their main job. However, video is a powerful marketing tool, and it should be a staple in product launches, trade shows, web pages and more. Read a good video production guide. Watch competitor and other videos. Do the best you can. Study your brand guidelines.

Practices 126

Practices Video Marketing Product Paid Search Agency 126

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. If you want to have high-converting product pages, make sure you have the 17 ingredients in them.

Product 93

Product Lead Ranking Urgency Marketing Cross-Selling 93

Webbiquity

FEBRUARY 20, 2020

While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. For many modern sales professionals and digital marketers, that efficiency is enhanced by employing a video-based strategy. Streamlining is necessary in 2020. 1: Start At The Beginning.

Work Management 311

Work Management Video Marketing Marketing & Strategy Marketing Strategy 311

Biznology

MARCH 3, 2022

A technology consultant contacted me recently looking for a video solution to his problem — spreading the word about some of his firm’s software solutions in order to start pilot projects for new applications. What he had in mind was a 2-Minute Explainer® video — that’s what we’re best-known for. Conversational Video.

Video Marketing 192

Video Marketing Conversion B2B Sales Rules 192

Vision Edge Marketing

MARCH 23, 2021

One key category of measures, productivity measures, provide insight on how to improve performance. We’ve written numerous articles and white papers, and have dozens of videos on this topic: with best practices for how to: Define measures, metrics and KPIs. R&D produces new products. and operational excellence. Market value.

Product 217

Product Paid Search Agency Advertising Agencies Press 217

Biznology

MARCH 31, 2022

B2B marketers would be looking for more money to create video content even if the pandemic had not given such a big boost to the kinds of online engagement where video content shines. Of course, creating video content was never the point; video can work its magic if and only if it’s shared. Video sharing resources.

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. Run contests that encourage customers to create short videos.

Top of Funnel 148

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 148

Square 2 Marketing

NOVEMBER 9, 2021

Video is taking the marketing world by storm. Now that it’s easy to create video, people are producing video right from their iPhones, publishing it directly to social media and using it on their website to drive engagement, leads and sales opportunities. But there is a difference between good video and great video.

Video Marketing 81

Video Marketing Product Content High Quality Lead 81

Biznology

MAY 26, 2021

If you’re cheerfully planning on doing things a little differently in the months ahead, here are a few video approaches that tend to be under-used by technology providers. Tiresome or not, online meetings are videos. The How-to Video. Everyone has been buying more stuff online and viewing product demos to see how things work.

Video Marketing 197

Video Marketing Storytelling Planning Social Media 197

Biznology

AUGUST 27, 2021

Scripts vs Storyboards for Technology Videos. When I talk with clients about the look and feel they want in a video, their answer often includes the expression “not cartoon-y.” Either way, before you see any moving pictures, you should be clear on the look of each scene and how the video will get from one scene to the next.

Video Marketing 171

Video Marketing Guidelines Advertising Mediums Training 171

Launch Marketing

JANUARY 17, 2024

Launching a B2B product successfully requires more than just a product launch strategy. We’ve interviewed seasoned marketing executives in our series “Marketing Insights from Executives” focused on product launch strategy lessons learned. Get your new product or service on the right trajectory.

Product 110

Product Marketing & Strategy Marketing Strategy B2B Marketing 110

Navigate the Channel

JANUARY 23, 2024

Video is now an essential component of any online marketing strategy – it is no longer a luxury. The Hubspot study, State of Video Marketing Report 2023 , is only one of the many indicators that video is beginning to take over digital marketing. 81% of marketers use video, a more than 20% increase year over year.

Cost 65

Cost Video Marketing Ads FAQ 65

Vidyard

JULY 8, 2019

You know buyers crave videos. You want to be making more videos. Should you invest in in-house video production or pay for outside professionals? Hosts Mathew King and Blake Smith tackle the topic , using their combined 20 years of video production experience to provide you with practical advice.

Video Marketing 105

Video Marketing Product Advertising Agencies Paid Search Agency 105

Sharpspring

NOVEMBER 17, 2021

Videos are becoming major marketing assets. They can get your products noticed by a wider audience, build your brand awareness and bring in sales. This is why understanding video SEO is so helpful to modern marketers. Product videos are also a powerful way to boost your conversions by demonstrating your products in action.

Video Marketing 127

Video Marketing SEO Optimization Youtube 127

Martech

SEPTEMBER 28, 2023

Audio streaming platform Spotify is introducing video ads on its Roku app. Advertisers who participate in Spotify’s Video Takeover ad experience — seen by users on mobile, tablets and desktops — will now be able to add CTV as an option. Dig deeper: Roku partners with Shopify to allow purchases direct from TV Spotify video experiences.

Paid Search Agency 120

Paid Search Agency Ads Video Marketing Advertising Agencies 120

SmartBrief - Marketing

FEBRUARY 27, 2024

While I generally think of this as evidence that the guy’s awesome – he also beat “The Hitchhiker’s Guide to the Galaxy” text adventure without a hint book – it’s also evidence of how far video game technology has come since the days when people would make a special trip to the arcade to play Asteroids, or even since the Console Wars of my youth. (16

Video Marketing 76

Video Marketing Paid Search Agency Bandwidth Advertising Mediums 76

Convert

MARCH 4, 2019

A study by Google found that almost 50% of internet users check out product videos before visiting a store to make a purchase. They also found that over 90% of people have discovered new products by watching videos on YouTube. And more than 50% of shoppers watch product videos even while shopping in-store.

Conversion Rate 94

Conversion Rate Video Marketing Product Conversion 94

The Mx Group

DECEMBER 12, 2023

These 16 video stats will make a clear case for getting your company, products, employees and customers in front of the camera to support marketing efforts.

Stats 116

Stats Video Marketing Paid Search Agency B2B 116

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 138

Launch Marketing

APRIL 26, 2023

What does it take to get a product from ideation to market saturation? The answer is a well-defined B2B product launch marketing strategy. Each plays a critical role in the product launch marketing strategy. If they do not align or support each other, they will often not help achieve success with the new product.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy B2B Marketing Product 117

Navigate the Channel

DECEMBER 18, 2023

Video marketing has become a popular platform for marketing because it offers an immersive experience and sends a clear message. Video marketing in B2B offers immersive experiences and diverse visual mediums. Video marketing has over the years been transforming B2B marketing and here is how.

B2B Marketing 65

B2B Marketing Video Marketing B2B Marketing & Strategy 65

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 104

B2B Marketing Video Marketing B2B Thought Leadership B2B 104

Vidyard

FEBRUARY 1, 2018

They would have two minutes to market their products in person—we don’t have that luxury anymore. With Video! According to Google, almost 50% of internet users look for videos related to products or services before visiting a site/store, and by 2019, 80% of the world’s internet traffic will be video.

Video Marketing 85

Video Marketing Product Guerilla Marketing Budget Programs 85

Rev

AUGUST 23, 2023

One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). Let’s find out if product-led growth is right for the next edition of your B2B RevOps playbook. They gain hands-on practice with your product or service and get hooked at the outset. Sections: What is it?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Vidyard

DECEMBER 13, 2019

There are many ways to produce a video. You can do it yourself, you can hire an in-house video team, and sometimes, you call in the big guns. Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. Why Should You Hire a Video Production Company?

Paid Search Agency 65

Paid Search Agency Work Management Video Marketing Product 65

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Tell a compelling story Focus on showing the value of your product or service.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90