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WriteSpark
DECEMBER 10, 2013
The concept of "content pillars" presented in this book is a particularly useful way to look at content planning and production activity. If your marketing targets technical decision-makers, you'll want to read these insights about how engineers use information sources when looking for new products and vendors. .
WriteSpark
DECEMBER 10, 2013
The concept of "content pillars" presented in this book is a particularly useful way to look at content planning and production activity. If your marketing targets technical decision-makers, you''ll want to read these insights about how engineers use information sources when looking for new products and vendors. .
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WriteSpark
JULY 9, 2013
The TechTarget survey found that for IT buyers in most countries, localized content is less important than finding the best practices, product information, and research resources they need, even if those resources are available only in English. TechTarget notes that IT buyers would welcome help from vendors in making those comparisons.
WriteSpark
JULY 9, 2013
The TechTarget survey found that for IT buyers in most countries, localized content is less important than finding the best practices, product information, and research resources they need, even if those resources are available only in English. TechTarget notes that IT buyers would welcome help from vendors in making those comparisons.
WriteSpark
MARCH 17, 2009
But white papers can also be useful in a later stage of a sales cycle, when an individual customer or a buying committee is identifying the final purchase criteria and narrowing the list of products and vendors that will receive further consideration. For your next white paper project, consider these questions: .
WriteSpark
JULY 21, 2009
A job board and directory of verified customer reference vendors provide ways for reference professionals to find new products, services, and opportunities. Explore the forum's web site and read about the upcoming Summit on Customer Engagement.
WriteSpark
OCTOBER 1, 2009
Company reputation; buyers want the assurance of a solid vendor when making a commitment to any technology. Support, maintenance, and upgrade factors that can influence the implementation efforts and overall cost of a technical product. Return on investment and other quantitative evaluation factors. (I
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